Shoe Machine Foreign Trade Orders Increase, Brand Shoe Enterprises Expand Overseas

< p > "feel that the foreign trade market is beginning to warm up, and prepare ahead of schedule."

Xie Zhiyong, the head of a shoe material trading company in Jinjiang, is preparing to add a foreign trade exhibition hall.

Journalists have learned that since the beginning of this year, many shoe materials and shoemaking enterprises in the upper reaches of the shoe making industry chain have been more aware of the trend of foreign trade warming. At the same time, under the background of the domestic market downturn, some brand shoe enterprises have also accelerated the pace of "going out" of the brand.

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< p > < strong > shoe machine foreign trade orders growth < /strong > < /p >

< p > Xie Zhiyong said that from last year, in the domestic market downturn, the foreign trade market unexpectedly broke out.

It is understood that the growth rate of some enterprises is about 50%.

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< p > orders continue to grow this year.

Jinjiang cooperation mold said that this year's foreign trade orders are "endless." in order to facilitate after-sales service, Jinjiang new Kai Jia company even set up 4 offices abroad.

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< p > the reason why the foreign trade market is getting warmer? The general view in the industry is that most of the orders they receive are from developing countries such as Southeast Asia, Africa, central and South America, and most of them are purchased through local agents.

The reason behind this is that the footwear industry in these countries is in its infancy and needs a large number of shoe making equipment.

"Before, Taiwan shoe machine was popular abroad, but now the mainland shoe machine is of good quality, low price and high cost performance."

Ye Anran, general manager of Nanan shoe making machinery, said that the chance of placing orders is very high once we pass the inspection and inspection in foreign countries.

In the next 2 years, at least in the field of shoe-making machines, the foreign trade market will continue to develop at a high speed.

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< p > < strong > brand shoe enterprises overseas expansion accelerated < /strong > < /p >

< p > "along with the development of shoemaking industry in Southeast Asia and South America, some shoe orders have been pferred. In the first quarter, from the export of finished shoes, it is basically the same as last year."

Guo Zong, the head of a foreign trade enterprise in Quanzhou, told reporters.

"Some relatively small niche shoes and a certain brand of terminal pricing power brand growth is more obvious."

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The overseas market of PEAK P was the most eye-catching in 2013.

In 2013, PEAK's overseas sales reached 530 million yuan, accounting for a company's turnover revenue ratio from 13.4% in 2012 to 20.4% in 2013.

Among them, PEAK's sales in the US market increased by more than 100% compared with 2012.

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P > enthusiasm for overseas market expansion is becoming more and more obvious in other brand shoe enterprises.

In the 2013 annual earnings report, two initiatives were considered worthy of note.

The first is to set up a joint venture with the leading brand OneWay of Finland, and formally enter the sports market in Nordic Europe. Second, the group set up a overseas business department with experienced and experienced experts. The team is responsible for bringing the brand to the international stage and developing business in Brazil and Latin America for the first time.

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< p > XTEP also said in its annual report that it will continue to open up overseas markets. Currently, it has about 200 overseas retail outlets, mainly in the Middle East, Central Europe and Spain.

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< p > < strong > expand the market < /strong > < /p > with the product as the breakthrough point.

< p > in the process of expanding overseas markets, different brands have different ideas, but most brands put their products first.

In order to make the design of products more in line with the needs of foreign consumers, the responsible person said that considering the particularity of the overseas market's cognition and demand for products, the R & D center has been put in the Taiwan area. Meanwhile, a branch will be set up in Taiwan, China to conduct overseas business. The target market includes the United States, South America, Southeast Asia and Europe, and plans to quickly occupy the overseas market in the form of buyout or product agents.

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< p > in addition, the cooperation with OneWay, a famous sports brand in northern Europe, has also become an important part of the overseas market. The joint venture OneWay will provide product design, R & D and technological innovation support.

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< p > PEAK also attaches great importance to product upgrading in the process of expanding its overseas market.

At present, PEAK has opened 4 international R & D design centers in Beijing, Guangzhou, Quanzhou and Losangeles of the United States. Its patents and innovative technology and technology have exceeded 40 items.

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