Shops Rent More And More Expensive O2O Opportunities For Shoe Mall
< p > store rent is more and more expensive, the cost of manpower is higher and higher, and passenger flow is losing more and more.
The online a href= "http://www.91se91.com/news/index_s.asp" O2O < /a > has become the first straw to be grasped by traditional retailers.
However, too many enterprises have been hovering on the road. After setting up an online channel, they do not know how to balance the relationship between the two. Most of them have been reduced to pure electricity supplier channels, and still have not been able to survive the gloomy line.
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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201404/21/20140421035754_sj.JPG "/" < > > "
< p > "O2O is a great opportunity for traditional retail enterprises, but we must first understand the pformation relationship between online and offline. For traditional retailing, technology will not become a problem for O2O. There will be a special soft Hard Suits Inc that can solve it. The key to winning is brand and service."
A target= "_blank" "_blank" href= "http://www.91se91.com/" > shoes /a > cloud merchant Limited by Share Ltd CEO Yao thinks, how to use the line resources under line, how to pfer to the line geometric number of flow and conversion rate through the line of fine service, it is important.
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< p > traditional shoe enterprises have been expanding for many years through the development of franchising and agency mode. Once the online shopping platform is opened online, if the price of the same product line is lower than that of the offline, smart consumers will choose to try on line and order online, so that the sales of regional distributors and physical stores will be greatly reduced, the interests will be impaired, and the business strategy will be difficult to maintain consistency.
One of the most important parts of O2O is the guidance of two wires, so it often takes a slap.
Why did the shoe mall succeed? Yao Yao deeply realized the drawbacks of traditional enterprises, so he resolutely decided to do a brand new business format.
Mr. Yao Yu said, "the flagship store under the ten thousand shoe mall is built according to the standards of 4S store. The 4S store is not only an experiential shop, but also a creative shop: cafe, children's amusement park, private custom center, intelligent massage area, cultural paradise, cloud service area, brand exhibition area and so on, all of which are designed to create more customer value."
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< p > Mr. Yao Yu also revealed that "the basic operation platform and external promotion of < a href=" http://www.91se91.com/news/index_s.asp "> 10000 shoe mall < /a > has matured. The 10000 shoe mall will rely on its huge procurement and service network to establish deep cooperation with thousands of well-known international and domestic manufacturers, and strive to seize the 10% market share of footwear in two years, and strengthen the collaborative operation between online shopping mall and physical mall, making it the world's chief footwear retail mall.
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< p > O2O mode is subverting traditional fields with your invisible speed. The traditional industries are not as simple and pparent as the Internet. On the contrary, more need to study deeply, do well in products and services, create more customer value, and do these things well, that is the core competitiveness of your enterprises.
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