Traditional Fur Sales Meet Bottlenecks, Government And Enterprise Jointly Explore New Development

< p > the production of fur clothing enterprises is not easy, due to the reduction of demand for fur clothing at home and abroad and the fluctuation of fur prices by seasonal fluctuations.

It is understood that since last winter, Zaoqiang fur clothing dealers are facing a dilemma, selling to lose money, do not sell, they have to backlog a lot of inventory.

In view of this situation, businesses are seeking new sales models to reverse the situation.

< /p >

< p > < strong > traditional fur sales mode is facing bottlenecks < /strong > < /p >

< p > in traditional clothing stores, although the price of fur clothing has dropped to freezing point, few people are interested in it, and sales have also dropped significantly.

The traditional fur marketing mode is facing a bottleneck period. How to sell its products in the tight market situation has become a growing concern for businesses.

< /p >

< p > reporters learned from the interview of fur town in the big industrial park that merchants were very worried about the current business situation. Zhang Shaolong, vice president of Zaoqiang small and Medium Enterprises Development Promotion Association, said: "now merchants can only sell at a loss, minimize losses as far as possible, and buy the raw leather processing garments from these funds again, so as to further reduce the cost. This is the only way."

< /p >

< p > < strong > government and enterprise jointly explore the development platform of electricity supplier < /strong > /p >

In the era of Internet P, the concept of shopping is changing. Buying any product must first search for relevant information on the Internet. Online shopping has become a very common thing in people's daily life.

In the face of such a pient business opportunity, as early as 2010, Zaoqiang County fur clothing leading brand "Asian mink" began to explore the new e-commerce sales area.

"Moving the traditional stores" to the line also laid a solid foundation for the "Asian mink" to survive the price downturn.

< /p >

"P," Shi Shaojie, manager of Asian marten brand operations, told reporters: "our brand has nearly fifty million of the total turnover last year, and online accounts for about 40% of the total sales.

This year, we hope to put more capital into the expansion of online shopping platform.

We will continue to open the flagship store on the electronic business platform, so that more consumers can understand our brand, buy our clothes, and gradually develop the e-business platform into the first channel for our sales.

< /p >

< p > Zhang Na, chairman of the Zaoqiang Federation of industry and commerce, said that the electric business of Zaoqiang fur enterprises is still in the initial stage of development, and the network awareness of businesses needs to be strengthened.

The development of online business is an inevitable choice for enterprises to seek development. Government departments are also making reports to apply for policies to facilitate Internet marketing.

< /p >