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    Designer Ye Weicheng Vison: "Circle" Is Wonderful.

    2014/4/23 20:47:00 55

    Ye WeichengCircleDesign Concept

      Reporter: I see many elements of circle and PI used in your show. Do you have any unique meaning?


    Vison: I have a special fondness for geometric figures, especially circles. For round or even obsession, many prints, shapes and tailoring will follow the pion element. 3.1415, I think this number is very magical and charming, and I often dig deeper into their deeper meaning to inject more meaning into them.


       Reporter: in the past, you will give people a very fancy feeling, but this show brings us a natural wind. The overall collocation is relatively stable. Why?


    Vison: because people are creatures that will change all the time. I may prefer to be darker in autumn and winter, but I think spring and summer should still be beautiful.


       Reporter: you have used many ways of cutting and material splicing as fashion display, and this year has used a new type of fashion. Compound material I know that there are many new fabrics that you develop and purchase in person. Will the new materials bring new changes to the style and style of the garments?


    Vison: Yes. Most of the material of my costume is made by myself. For example, part of the woollen fabric I modified the composition of the fabric in knitted form, which is more elastic than the wool fabric. For example, some leather fabrics are made of composite materials from sports backpacks, so they are more rigid and more effective. The shape of some single products needs some soft and stiff fabrics to express the concept of my clothing design, so I choose to develop fabrics myself.


       Reporter: the first series of white series has been opened up. Can you explain the source of inspiration for us?


    Vison: I follow the concept of "shepherd" in this series, because Shepherds are comfortable with the weather, and as the weather keeps moving their homes, wearing some convenient clothes, or even being quilts directly, there are a lot of fur elements in their living environment, but what I use is not real fur, and I will still follow the concept of environmental protection.


       Reporter: many fashion designers only design clothes, but I see shoes on your show are also designed by you, right?


    Vison: because I do not think that the sports trend has ever happened, or even more and more intense trend. You see Chanel sports shoes are sold out one day, and I also like the combination of sports elements and fashion elements, so I made shoes this time.


       Reporter: Men's wear The market share itself is smaller than that of women's clothing, and many of your costumes are more suitable for the stage. Will you worry about the narrower sales in the future?


       Vison No, we have 2 brands, there are 2 lines, this line is more suitable for those who prefer independent personality, and this brand is mainly for display, and future sub line clothing will be very real wear.


       Reporter: I see that many stars will wear your clothes to attend the activities, including today Jiang Chao also came to cheer you up, do you take this behavior as your brand strategy?


    Vison: we didn't specifically ask the stars to come and publicize, which is just in line with their interest in dressing.


       Reporter: I know that your brand has already entered Taobao. The sales volume is very impressive. Will you consider expanding channels in the future?


    Vison: there must be some. I don't want to be a net seller forever. I also strive to develop under the line. I will actively participate in the order meeting like overseas.


       Reporter: now the era of buyers is quietly brewing in China's fashion industry, its commercial potential and the future of the overall fashion industry stylized or even changes in the pattern is of great significance, how do you look at it? Buyer Era ?


    Vison: the era of buyers is very good for our original designers. It is a way to encourage and help us. We don't need to worry about the way of publicity any more. This trend is excellent, and we can make the clothing market better through this.


       Reporter: as a cutting-edge designer, how do you view your current achievements and future road?


    Vison: actually, I don't think I have achieved much. I want to work hard in the future and hope to go abroad and get on a bigger stage.

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