Martha Store Senior Buyer Sally Ambrose Tells Success Story

< p > Sally says: "there is no trick to understand your customers objectively."

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< p > as the purchasing director of Mark & Spencer shoes and accessories Department of Martha general store, Sally's most important job is to understand what customers want, even before they want to know what they want.

"The most difficult part of this job is how to combine the bestseller and the fashionable money very well. It is very difficult to change people's buying habits. Not everyone can accept the latest trend. So it is the core task to understand your customers objectively and correctly."

Sally said.

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< p > if you have the ability to embed your popular interpretation into any of the most popular fashion chain stores in the UK, it will be very tempting for high street buyers, because each buyer has his own unique view of fashion.

But usually many opinions are subjective, and subjective and personal colors are absolutely not for fashion buyers.

"I've bought a lot of things that I don't like, but they may be something that my customers like," Sally said. "It's very important to understand your customers' ideas objectively."

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< p > Sally is 44 years old. Being a fashion buyer is a very accidental opportunity.

She graduated from the Sociology Department of Exter University, and she loved sports.

"My graduation thesis is about advertising and I once wanted to do something related to marketing and sales," and her interest in fashion comes from her experience of working in a fashion shop during holidays. "I never thought of becoming a designer, but I especially like to watch the trend of fashion and influence others."

Sally, the head of holiday practice, suggested that she apply for the job here, so she joined a series of training courses on retail and operation management.

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< p > then Sally became the assistant manager of Jaeger Harrods. Her passion for sports made her work well in her new job. "Competitive sports give me the ability to pursue goals and not to give up and believe in myself. This ability plays a very important role in managing sales of some noisy marketing products without paying attention to customer experience and ideas."

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< p > by chance, Sally saw the director of Jaeger < a href= http://www.91se91.com/news/index_c.asp > buyer Department /a > so she started a series of buyer training.

"Part of my course is to promote a fragrance, and I have done very well. This experience has made her confident of becoming a professional buyer."

The experience of assistant buyer makes her learn the importance of combination. When they want to sell a new designer brand, they can always give a good combination of suggestions. For example, matching a hot necklace or jacket in the season will give new attention to new products.

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Less than two years after the work of < a href= "http://www.91se91.com/news/index_c.asp" > Jaeger < /a > < p >, due to the lack of opportunities for job promotion and other reasons, a href= "http://www.91se91.com/news/index_c.asp" > Sally < /a > joined Martha department store.

"When a fashion buyer is in a very wide range, from high-end brands to domestic civilian brands, from clothing fabrics to styles to tailoring involves, I remember the first task was to buy underwear for a budget of 22 million pounds, and suddenly my male friends are very interested in the difference between my job and the types of underwear," Sally said.

Then she switched from his formal trousers to the daily T-shirt purchase. "I used to fly to Turkey to see the new samples of our factory. In January, the goods were on the shelves, to see which is the best seller in February and then fly to Turkey to discuss the April, which styles we want to push again."

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< p > Sally also has some talents that enable her to better adapt to the job. For example, her sketching is very good. She can quickly draw the details and styles she wants. Amateur also specializes in economics, giving her a better perception and understanding of business.

In fact, the most important core competitiveness is to understand customers. "Frequent shopping is a good way to cultivate buyer's ability. Careful observation and analysis of customer needs can make you more confident that your stuff will sell well, and it will become an instinct over time."

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