La Natsu Bell Intends To List In Hongkong Next Month

< p > according to Hongkong media reports, the La Natsu Bell clothing Limited by Share Ltd of Shanghai (hereinafter referred to as "La Natsu Bell") will be listed on the Hong Kong Stock Exchange next month to raise $300 million (about 1 billion 880 million yuan).

La Natsu Bell has passed the listing hearing earlier, and CICC and Morgan Stanley are responsible for underwriting.

< /p >

< p > from 2011 onwards, La Natsu Bell began to plan for listing. At that time, the target was the domestic main board market.

At the end of May 2013, the SFC announced the list of enterprises to terminate the review. La Natsu Bell ranked among them and landed on A shares.

< /p >

Shortly after P, La Natsu Bell announced that he was applying for a listing in Hongkong.

According to a number of media reports, La Natsu Bell will be listed in September this year, raising the amount of $600 million.

According to the latest announcement, La Natsu Bell's listing time was 4 months ahead of schedule, and the amount to be raised was also reduced by half.

In this regard, a deep industry analysis, last year, the company sales more than 8 billion yuan, compared with this figure, the amount of $300 million fund-raising amount is insignificant, probably because after La Natsu Bell experienced rapid expansion, the capital chain tends to be tight, will be anxious to "a href=" http://www.91se91.com/news/index_c.asp "listing" /a ".

< /p >

< p > official website information shows that La Natsu Bell was founded in 1998, and owns ten brands including La Chapelle, La Chapelle SPORT, 7.Modifier, Candie "s" and so on, involving "a href=", "light" women's clothing, children's clothing, men's clothing and so on.

< /p >

< p > in recent years, La Natsu Bell has been accelerating expansion and introducing capital.

At the end of 2007, La Natsu Bell introduced two venture investments. In the first half of 2010, Lenovo invested tens of millions of dollars in investment.

With the support of capital, La Natsu Bell's shop speed was further accelerated. By the end of 2010, its number of stores was 900, and now there are 5000 outlets.

According to the earlier report of South China Morning Post, La Natsu Bell's net profit in 2013 was 500 million yuan, double that of 2012, and grew rapidly.

< /p >

< p > the industry insiders told reporters that "a href=" http://www.91se91.com/news/index_c.asp "La Xia Bei Er /a" insisted on doing all the direct business channels, which is very rare in domestic garment enterprises.

However, the personage thinks, from the perspective of overcapacity and weak demand in the domestic garment industry, La Natsu Bell's considerable performance is largely driven by expanding scale.

< /p >

< p > in recent years, there are two main directions for La Natsu Bell's expansion: increasing storefront and expanding brand.

Liu Xueya, a consultant with Jun Consulting Group, believes that in the domestic clothing brands, La Natsu Bell's multi branding is fairly good. "From the terminal channel, La Natsu Bell has developed a large multi brand collection shop, and the sales of single stores are at a medium level in the industry."

< /p >

< p > it is undeniable that the homogenization of different brands of commodities is the embarrassment La Natsu Bell is facing now.

Liu Xueya thinks that this is related to the way of management of a company. "Different brands make decisions by the same people. There are similarities in design and fabric. No matter how the interior is divided, it will naturally be the same when it comes to the terminal."

< /p >

< p > La Natsu Bell positioned herself as the Chinese version of ZARA, and copied the development mode of ZARA "comprehensive street store + fast fashion".

However, Zhu Qinghua, a light industry researcher at CIC, seems that although the coincidence between La Natsu Bell and ZARA is high and the price is more consistent, it still needs to speed up in the updating cycle of clothing, and there is also room for improvement in the layout of the channel.

< /p >