Adidas Took 5 Years To Bring Down The King Of Adidas.

< p > World < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "_blank" > shoes < < hat net "Xiaobian introduced to you is" Shanzhai king "sales of billions of Adidas 5 years down to Adidas. < /p >
< p > "Adi Wang" is a sports brand that has been playing an unlimited role in the Internet. It has the title of "Shanzhai Wang", and this brand has created a miracle of selling billions of dollars. < /p >
< p > but yesterday, the reporter went to his official flagship store on Taobao. There was no familiar "ADI king" on the page, only the words "Adivon official flagship store". In most of the products, the triangle LOGO, which resembles the a href= "http://www.91se91.com/news/index_f.asp" > Adidas < /a > (expanding the location information), is not seen in most of the products. These are all changes that took place after 5 years of litigation. < /p >
< p > < strong > Yingkou "ADI king" give up the inverted triangle trademark < /strong > < /p >.
< p > the Liaoning Provincial Higher People's court yesterday convened a press conference on the judicial protection of intellectual property in Liaoning court in 2013, announces 8 typical cases. The Adidas's accusing case of addi Wang finally reconciled, and the trademark of "Adi Wang" has become history. In 2008, Adidas limited complained to the court of Yingkou city that the official owner of Adi Wang sports goods (China) Limited, Hua Zhu (Quanzhou) Co., Ltd. and Yingkou Yingkou economic and Technological Development Zone, a private owner of the "Adi Wang", believed that "Adi Wang" was misled by the confusion of the relevant public and infringed Adidas's exclusive right to use the registered trademark, which constituted unfair competition. < /p >
< p > as the predecessor of Adi Wang, Fujian Hua Zhu shoes industry Co., Ltd. was founded in 1993, started with foreign trade foundry, and became Adidas sporting goods (China) Limited in 2006. < /p >
< p > the "ADI king" brand appeared in the public eye. At that time, many people even thought it was a prank of a factory: Adidas's four words were cut down by the waist, and spliced a "King" with the flavor of the upstart. LOGO was also broken up and twisted into an inverted triangle. < /p >
< p > even on the Internet "explosion red", netizens "wear shoes only wear ADI king", "Adi Wang is Shanzhai Wang" irony ridicule language constantly. < /p >
< p > but with the progress of the lawsuit, the marketing of Adi Wang is getting bigger and bigger: sponsoring the Olympic Games, showing up on the NBA, advertising on CCTV sports channel and Hunan satellite TV. Although the degree of brand recognition in North Shanghai and other big cities is limited, it has occupied a place in the three or four line market rapidly at relatively low price. < /p >
< p > by the end of 2012, the profits of Adi Wang have already broken 100 million yuan, and more than 3000 shops have been spread across the country. < /p >
< p > 2013, the court held that the trademark used by the defendant on the same commodity was similar to the trademark that the plaintiff enjoyed the exclusive right to use the trademark, causing confusion to the relevant public and infringing the plaintiff's exclusive right to use the registered trademark. The defendant's use of the "German ad King", "ADI king" business name and the use of www.adivon.com domain name in the company name infringed the plaintiff's exclusive right to trademark, but also constituted unfair competition. < /p >
< p > under the mediation of the court, the two sides finally reached an agreement: the Chinese trademark and triangle mark LOGO of Adi Wang were transferred to Adidas without compensation. The Chinese trademark and triangular label LOGO will no longer continue to be used and appear in the terminal store. Under the premise of guaranteeing the legitimate rights and interests of the plaintiff's registered trademarks, the defendant company will give the company a longer grace period to clear up the stock. After the grace period expires, the defendant will give the clearance products to the social welfare agencies without compensation. < /p >
< p > < strong > Microsoft Liaoning first case awarded 500 thousand yuan, other typical cases < /strong > < /p >
< p > Microsoft Corp (MicrosoftCorporation) enjoys the legitimate copyright of MicrosoftServer (Microsoft server), MicrosoftWindows (Microsoft windows) and MicrosoftOffice series of computer software. The Limited by Share Ltd has copied, installed and used the computer software without permission from the plaintiff, violating the copyright enjoyed by the Microsoft side. This is the first case of Microsoft Corp's rights protection in Liaoning province. The defendant and the defendant reached a settlement, and the defendant compensated the plaintiff for economic losses and a reasonable expenditure of 500 thousand yuan. < /p >
< p > < strong > "Jiangsu Orion" near the name brand was stopped. < /strong > < /p >
< p > Orion Food Co., Ltd. has been granted the right to use Orion trademark through the right holder. Orion has been recognized as a famous brand in China through publicity and use. Jiangsu Orion Food Technology Co., Ltd. in the enterprise name will "Orion" as the enterprise name, in its production of seaweed products on the use of "Orion" characters and Pinyin. The court ordered the defendant to stop trademark infringement and unfair competition and to change the name of the enterprise within a specified time. < /p >
< p > < strong > netizens' voice < /strong > /p >
< p > fresh fresh fruit: Shanzhai can only admire this!! < /p >
< p > your closest blog: Adi Wang has become a legend since then! < /p >
< p > echo is on the road with the wind: Cock silk's favorite is gone, but it is no match for rich handsome!! < /p >
< p > cock wire high debt: bandits changed into regular armies. People wearing the ADI king can feel proud and enviable. Later on, they say that the shoes of Adidas are also brand of Adidas!
< p > Simon Kevin: marry into the rich, the cock wire is successful counterattack! < /p >
< p > Hao Te Ghost: the king of ADI is going to be out of print. There must be a collection value. Hasten to buy it! < /p >
< p > < strong > tort lawsuits in Liaoning no longer simply protect rights < /strong > < /p >
< p > 2013, the provincial courts accepted 2166 cases of civil, criminal and administrative intellectual property cases in the first and second instance, an increase of 14.5% over the same period last year. Among them, 1842 civil cases were accepted, an increase of 43.7% over the same period, while 320 cases of criminal cases were accepted, representing a decrease of 46.6% over the same period last year. < /p >
Qu P, vice president of the three Court of the high court of law, explained that our province has been cracking down on the sale of counterfeiting and selling in recent years. "In the past, the simple and abominable behavior of counterfeiting and selling counterfeit goods has been reduced, and most of them have become infringements of the edge ball, which is also the reason for the increasing number of civil intellectual property cases." < /p >
< p > at present, most of the intellectual property cases in our province are still concentrated in two economically developed regions of Shenyang and Dalian. The courts of a href= "http://www.91se91.com/news/index_p.asp" > Shenyang < /a > middle court, Dalian intermediate people's court and Dalian Xigang District handled 1136 pieces, accounting for 61.7% of the total number of civil cases involving intellectual property rights in the province. < /p >
< p > Yang Yue, a full-time member of the provincial law enforcement Commission, said, "with the development of social economy, the purpose of many plaintiffs being lawsuits is no longer a single economic compensation, but also a series of activist suits to expand the social influence of enterprises and enhance market competitiveness. For example, a series of cases such as the voice set association and the Taihe wheat field company's right to screenplay, the series of cases that Shanghai audio-visual publishing house maintains the right to publish works, and the series of cases of Sanhuan lock company's maintenance of trademark rights. Throughout the year, the provincial courts accepted 190 such cases, accounting for 10.3% of the total number of cases. < /p >