The Nostalgia Of The 80'S After The War

Plum blossom brand sportswear, sea jacket, flying pigeon bike, back rubber shoes, rubber shoes, double star sports shoes, Yu Mei Jing, Jianlibao, white rabbit milk candy, hero pen, ostrich ink...

Nowadays, more and more "post-80s" have become a loyal fans of some "classic domestic products". They interpret the unique charm of Chinese products in terms of design, quality and price. They all show their yearning for Chinese goods in the 80s of last century.

"After 80" becomes a "national product", a plum blossom sportswear, a sea jacket, a pair of rubber shoes, and a Flying Pigeon Brand bicycles. People who dress like this will feel fresh wherever they go.

The "post-80s" Xiao Zhou, who lives in the Austrian city of Nankai District, has such an eye-catching outfit. According to him, many of his friends around him are "Chinese goods".

On the website of sharing the bean paste, a group of "classic Chinese products" with "80 generation" as the main force is active.

It is understood that the group was established by the group leader "Doudou" in 2007. After a month, the group had more than 1000 members. Now the young people gathered here are more than 12000. Their slogan is "classic domestic products, and the price is fair and sufficient. We have been using it."

The group not only has numerous "Chinese products", but also updates the posts daily, and members share the experience of buying and using Chinese goods.

Landing on the group website, looking at it, it can be said as "plum blossom" and "back force".

In the last century, from 60s to 80s, Chinese people were proud of wearing plum blossom sports clothes, and many sports teams from national to provincial sports teams took them as professional sports uniforms.

As a professional sports brand, Mei flower has witnessed the glory and dream of China's "golden generation" athletes.

This sports brand, which sprout all over the world in the 80s of last century, was produced by Tianjin knitted sportswear factory.

Now, on the page of the classic nostalgia group, many plum blossoms are buying and buying. Some of them even start to flip the older generation's suitcase, that is, the old one does not matter, and more people prefer group buying.

Just like what the netizens said in the post, "buy the old plum blossom sports wear in Tianjin, if you have the last generation, can you pfer it to me, the price is good, I am crazy about that style". Now it is said to be a nostalgic era, I do not nostalgic, I miss "plum blossom".

Why should the "80 generation" of the nostalgia move against the trend?

In their view, this is not "to catch up with the tide", to curry favour with the crowd, nor is it a hot blooded youth in boycotting "foreign goods", but to interpret the unique charm of Chinese products in terms of design, quality and price in real action, and also to find their childhood memories.

Just like "Doudou", these young people like "classic domestic products" because of a complex feeling, mixed with nostalgia, respect for classic design, and weary of popular fashion.

Yang Jing: editor in charge