Guangzhou Modern Department Stores First Launched Department Store Wechat Payment Platform Experts Optimistic About Its Prospects.

After shopping, WeChat can be easily paid by mobile phone. Electronics transaction The wind has blown to Guangzhou department store. On the first day of the May 1 holiday, modern department stores, one of the four major department stores in Guangzhou, launched the Department's WeChat payment platform. Not only has it aroused concern in the industry, but it has been immediately sought after by many citizens. The first day of downloading continues to grow. Industry experts pointed out that "department store WeChat payment" will have a far-reaching impact on traditional department stores. In today's generally depressed sales situation, it is expected to become a "life-saving straw" for upgrading and transformation of traditional department stores, bringing new profit points.

　 WeChat pays more convenience for shopping

Reporters yesterday experienced WeChat payment platform. According to WeChat payment operation, users first need to pay attention to "modern department store micro life". After shopping online, they can switch to WeChat payment interface. As the modern department store's WeChat payment is in the stage of trial and promotion, the platform is currently only available in the "one penny buying activity", that is, it only needs to pay 1 cents in WeChat to buy cold tea and other drinks, so the operation is very fast and convenient.

Reporter experience found that although the amount is small, but WeChat payment The process is generally shaped. WeChat payment also needs to bind the bank card and deduct it directly from the bank card.

"We will soon fully open the WeChat payment platform for online stores, and all online shopping can be paid through WeChat." Luo Jianji, deputy general manager of modern department store, said. What is more noteworthy is that Luo Jianji said that all the merchandise in the modern department store can also be completed through WeChat's payment. "Which commodity the customer wants to see can only be paid through the mobile phone WeChat before the counter, which is more convenient than the bank card." However, Luo Jianji also admitted that in order to achieve this step, we still need to solve many problems, and at the same time, many links need to be straightened out in payment and settlement.

　 Experts look good.

WeChat payment is the direction of development

It is reported that the friendship store and Guang Bai department store are also unwilling, and plan to launch WeChat payment platform. Good Plaza said WeChat payment platform will be launched in conjunction with its online shopping mall in the near future.

"We are optimistic about the prospect of WeChat payment, especially the combination of WeChat payment and traditional department stores, which will be the direction of future development." Luo Jianji said WeChat payment and WeChat online store are less invested than physical stores. If the traditional department stores can combine with online shopping mall and WeChat payment, it will truly realize the "O2O" mode, bringing transformation and upgrading to the traditional department stores and new profits.

Industry experts said that the traditional department stores were affected by the electricity supplier, and their business continued to be weak, so they were seeking transformation and upgrading. The traditional department stores actively expanded the online shopping mall platform, hoping to use the "O2O" mode to open up online and offline fields. "The core of O2O lies in online payment." Industry experts say that the traditional department stores have to solve the online payment problem if they want to make online stores. WeChat pays well to solve the problem of online payment, and also has a good combination with physical sales, which is the direction of future development.

Customer response

WeChat payment Two poles of attraction

However, according to a press survey, most of the users who use WeChat now pay 20 to 45 years old. They are mainly online shoppers, often shopping online, and can accept new things. But for some middle-aged and old people, WeChat pays little attention. They do not even like to use credit card transactions, but prefer to go shopping and pay cash in cash.

Luo Jianji said that WeChat's payment can bring new profit points to the traditional department stores. "We need large-scale promotion and a certain amount of usage before we can accurately see the changes brought about by WeChat's payment for traditional department stores, and at the same time, we can see whether we can make profits." Luo Jianji said.

As for the payment of security issues, Luo Jianji said that he was not worried. He said that WeChat had already had some safety protection measures, and the WeChat payment was relatively safe through the previous use.