Reasonable Clothing Store Promotion Strategy Winning The Game

< p > actually, there should be a lot of ideas for the promotion of clothing stores. But for holidays, the most important thing is to create a festival atmosphere.

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< p > clothing store promotion implementation: Welcome Speech from "welcome to come" to "good new year".

Don't belittle such a tiny adjustment and such an old saying, it's very effective during the Spring Festival.

We can feel this sentence clearly. Every customer who enters a store seems very happy. He responds to the guide with the same "New Year's good". Thus, the distance between them has been narrowed down.

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< p > clothing store promotion implementation two: ingenious "red envelope".

Generally speaking, we do not discount on weekdays, but if we can make a profit in the holidays, we will attract customers.

From the first day to the fourth day, we will give each buyer a red envelope, a coupon worth 19 yuan. Although the discount rate is very small, the red envelopes in our Chinese tradition are giving others blessings and wealth.

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< p > in fact, at this time of the lunar new year, we will not be so fussy.

And my cleverly thing is to make an article on the numbers. "19" contains "long and long" meaning, which means that everything is going well in the coming year.

It turns out that this method is very effective. According to my rough statistics, 30% of coupons are purchased in two days in second days.

In fact, we did not advertise either through the oral dissemination of customers.

Oral communication is the best advertisement.

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There are many reasons for the promotion of P. There are many reasons for promotion. In a word, everything is for customers. As long as the festival does not forget your sincere customers, there must be many treasures that have not been excavated for the festival promotion. Clothing sales promotion also needs to consume some brain cells. Are you ready? < /p >

< p > clothing store sales promotion three: Chic gifts.

It is a common practice to promote sales and send gifts, but the key problem is to send the right things at the right time. There is no originality in the way of shoe polish before. Moreover, for many customers, these should be necessities, so we need to polish them.

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P, such as Valentine's day, can be arranged for such a clothing store to promote the implementation: on the same day, female customers buy shoes, and we will send out purses or belts. In traditional concepts, these things all have the meaning of "controlling men's money" or "binding the beloved man"; when male customers buy shoes, we will send him roses and give them to their sweethearts.

Customers think our thoughtfulness, especially the female customers, is very touching.

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< p > from my own past experience, sales promotion, including holiday promotion, is aimed at dealing with seasonal products and brand image promotion. The successful promotion is mainly concentrated in three aspects: one is the promotion at the end of the season; the two is Christmas day, new year's day and Spring Festival and other major festival activities; the three is the new store opening or the old store's new popularity.

From a consumer's point of view, the biggest attraction for sales is their benefits.

Therefore, before preparing for promotion, we must investigate the needs of consumers and find a good way to make profits.

Here are a few methods I have successfully done before: < /p >

< p > according to < a href= "http://www.91se91.com/news/index_c.asp" > consumer < /a > different consumption amount to send out different red packets, this way is actually ingenious discount.

Timely start the profit making project at the end of the season.

There are many ways to make profits. For example, customers who have already bought shoes through the turntable to fight for the profit giving schemes they may get, such as tagging directly on promotional items.

Of course, the most effective way is to introduce a systematic profit sharing scheme - how much to buy to make profits according to the corresponding proportion.

At the same time, it can also be smart bundled sales.

Before the event, according to the style of all promotional items, make a few bundles of bundles. In short, profit making is always of interest to consumers.

However, it is very important to make a good budget before making a sales promotion.

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< p > every time when < a href= "http://www.91se91.com/news/index_c.asp" > Holiday > /a > into the mall or stroll on the pedestrian street, all of your eyes are "a href=" http://www.91se91.com/news/index_c.asp "promotional activities" /a ", such as: how much to buy, how much to return, discount sales, what gifts to give and so on. All businesses are racking their brains and applying their own strategies to improve their sales.

To eradicate my experience in the promotion of clothing stores for many years, I believe that discount and rebate are not permanent magic weapons.

The purpose of sales promotion is to improve sales, but its object is customer.

Blindly pursue sales at the moment, discounting the holiday season, and will lose the old customers who bought before the discount.

A common saying in today's society is people-oriented, and we do everything in a customer oriented manner. I think sales promotion should focus on the old customers.

The consensus of most marketing experts is that investing limited funds in the off-season is a sensible marketing strategy for stimulating clothing sales promotions.

It is worth noting that the off-season clothing sales promotion do not rely too much on the simple discount on discount.

A huge discount for reducing inventory pressure and increasing cash flow will destroy the brand image of the company and affect subsequent sales.

The alternative strategy is to consider increasing the added value of the product and adding several services, which will not only increase the short-term sales volume but also have a great negative impact on the consumers who have purchased the products.

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< p > three hundred and sixty-five days a year. There are dozens of festivals and festivals. There are different groups in different festivals. For example, the fine tradition of Chinese people is to honor their elders, and mother's Day is, of course, a good time to promote sales.

I bought many carnations from the flower shop. The advertisement is designed to buy a mother's shoes to send a carnation and a daughter to her mother's love.

The sales promotion was really successful. The customer did not buy your shoes for the carnation. Instead, the customer came to the store, you reminded her, bought a pair of shoes for her mother, and the carnation that the customer wanted to buy for her mother, we had already prepared for her.

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There are many reasons for the promotion of P. There are many reasons for promotion. In a word, everything is for customers. As long as the festival does not forget your sincere customers, there must be many treasures that have not been excavated for the festival promotion. Clothing sales promotion also needs to consume some brain cells. Are you ready? < /p >