Where Did Hongkong'S Luxury High Consumption Tourists Go?

Here world clothing shoes The Xiaobian of the hat net tells us that the sales of luxury goods in Hongkong are declining and the consumption tourists are moving abroad.

The number of outbound tourists from mainland China is increasing, while the number of people travelling to Hong Kong and Macao has been shrinking year by year. Even though tens of millions of tourists travel to Hongkong every year, the total volume of retail sales in Hongkong has declined year by year, and the purchasing power of mainland tourists to luxury goods has been reduced. So where have all the mainland tourists who contributed to Hongkong's luxury goods sales have gone?

The number of tourists has increased, and sales of luxury goods have not risen.

In 2012, more than 35 million mainland tourists went to Hong Kong, while the number of eleven gold (gold monopoly) cycles increased by 6%. However, Hongkong's luxury sales decreased by 10%.

In addition to luxury goods, the growth of Hongkong's retail industry has also seen a decline in the past year, which is lower than the growth rate of tourists. Take jewelry sales as an example. In the past, jewelry sales in Hongkong increased by 19% annually, the figure slipped to 6.4% in the past December. Over the past few years, a number of mainland tourists have flooded into Hongkong to buy gold ornaments and jewellery, so that a local jewellery chain store in Hongkong has opened to 80 stores, more than KFC restaurants. But now jewelry sales are at the bottom of retail, including groceries and clothing.

Some analysts pointed out that in Hongkong Luxury goods The consumption of stores decreased from 7000 to HK $8000 per person to 5000 to HK $6000 per person. The number of high-end consumer goods is decreasing, and fewer people are willing to spend tens of thousands of dollars on luxury goods.

High consumption groups go abroad

It is predicted that in 2020, the number of outbound tourists in the mainland of China will reach 200 million, but the proportion of Hong Kong and Macao tourists will decrease. In 2012, the United States received 1 million 500 thousand visitors to the mainland and 1 million 300 thousand in France. By 2020, the two figures will reach 5 million 700 thousand and 3 million 900 thousand.

Because of the economic weakness in Europe and America, many countries are willing to relax visa to attract tourists. On the other hand, China's economy continues to grow, and the number of middle class increases and consumption power grows. According to statistics, about 64% of the middle class people are willing to travel abroad. I used to run to luxury stores in Hongkong. Shopping The mainland tourists gradually moved to the more high-end atmosphere of Paris, New York and other cities.

Visitors to Hong Kong are more from two or three tier cities.

There are more and more tourists from two or three cities in Hong Kong and Macao. The reason why the retail industry in Hongkong is becoming increasingly sluggish is not only because of the fact that high consumption groups are transferred abroad, but also because the consumption power of tourists in these two or three tier cities is relatively low, which can not lead to high-end consumption growth.

In addition, last year, the state issued relevant laws to restrict travel agencies to arrange designated shopping for tourists, which allowed more mainland tourists to concentrate on tourist areas, rather than concentrated shopping hotspots in retail stores, to a certain extent, also reduced the consumption power of mainland tourists.

With the increasing number of middle class, the consumption power of mainland tourists will be greater. Hong Kong and Macao can no longer meet the needs of Chinese tourists. People are longing for the real tall and tall European and American countries, especially the high-end consumer groups. The shrinking of luxury consumption is given. Hong Kong A warning from the retail industry: how to keep the retail sales of high growth and retain the high consumption groups that are constantly moving will be a great test.