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Hai Tao's Popular Brands Have Been "Touching The Net" In China.

2014/5/5 20:31:00 16

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Last week, P, the world's top luxury brand Burberry, entered Tmall's online shopping mall. Then, ASOS, a popular brand among young people, announced its entry to Tmall. 
 online shopping wave, luxury goods purchasing, Chinese consumers' preference for foreign brands, so that more and more international brands aim at the Chinese market. In recent years, luxury stores are experiencing a cold spell, which allows businesses to move on to e-commerce. 
 < a > href= > http://www.91se91.com/news/index_c.asp > > luxury > /a > Burberry settled in Tmall /p >
 last week, the two big brands settled in Tmall shopping center, which aroused the activity. One is the British luxury brand Burberry, the other is the British brand ASOS. The former is an international luxury brand, while the latter is a global concern among young people. < a href= "http://www.91se91.com/news/index_c.asp" > fast selling brand < /a >. 
Before P, the Burberry Group Plc, the largest luxury goods manufacturer in the UK, announced its annual profits, exceeding analysts' expectations, and the strong demand from mainland China and Hongkong increased its performance. Burberry also raised its dividend by 16%, paying 29 pence per share. As the first luxury brand to enter Tmall to open the official flagship store, it has aroused widespread concern in the industry. 
 media reports earlier, Wang Yulei, President of Tmall, announced last week Tmall's annual strategy in 2014, of which brand fashion is the top five strategies. This cooperation with Burberry is regarded as an important step in Tmall's fashion strategy. 
 and ASOS is also needed to enhance Tmall's popularity. Wang Yiqun, general manager of ASOS Greater China, said: "in mainland China, Tmall will help us get through the sales channel and raise the brand awareness of ASOS." 
 > a href= "http://www.91se91.com/news/index_c.asp" > electricity supplier < /a > want to borrow luxury goods to enhance platform image /p >
 reporter learned that the official flagship store of Tmall, as an extension of ASOS.cn, is equipped with professional shop assistant after opening. It provides services for users in mainland China, Hongkong, Macao and Taiwan with localized language, and solves the problem that most people can not communicate with each other in the process of sea search in the past. "ASOS" 
 reporter learned that Tmall ASOS official flagship store will provide more than 2500 products, and ensure that every day there will be new products, each week about 100 new products launched. Reporters opened ASOS Tmall official flagship store, on-line a week, ASOS brand turnover volume of more than 100. A ASOS concern netizens told reporters: "on the first day of the line, they bought a T-shirt of the brand, and they received clothes second days ago, which is much more powerful than the previous week's sea scouring." 
 in recent years, the online buying and outbound travel boom has promoted the sales of many foreign brands. Many foreign brands are on the Chinese market, and the fast selling brand H&M announces that e-commerce is about to start. Reporters call H&M Shanghai public relations company, the relevant personnel confirmed: "H&M e-commerce platform will be launched this year, should be at the end of the year." 
 the cooperation between Burberry and ASOS and Tmall also gave a lot of inspiration to many brands. Zhou Ting, President of luxury goods expert and Research Institute of wealth quality, said in an interview with reporters that from the cooperation between the two sides, it is easy to see that Tmall's intention is to enhance the image of the platform and fame in the luxury sector through the brand name of Burberry, while the purpose of Burberry is to turn the traffic on Tmall into the flow of the brand itself. 
 Burberry the same wind coat /p >
 Tmall 17500 yuan, overseas purchasing 12000 yuan, how do you choose? 
 Burberry and ASOS to Tmall, how much benefits do they bring to consumers? 
 in fact, two brands of similar products have no advantage in price. Reporters visited Burberry Tmall flagship store found that clothing, bags, perfume, watches and other products are all appearing in its Tmall official flagship store. Among them, Burberry is a classic medium long Heritage Trench windbreaker, Tmall flagship store sells for 17500 yuan, and the price is synchronized with domestic counters. In overseas purchasing, the price of this windbreaker is 12000 yuan. 
 netizen CK said that price is not the primary concern of consumers. CK said: "the establishment of an official flagship store by brands is mainly for the online shops that are currently mixed up. After all, luxury goods are hard to distinguish on the Internet. However, from the habit of consumption, consumers who can buy nearly twenty thousand yuan a windbreaker may not care about the price difference, but more importantly, the process of shopping experience. 
Miss P, who often buys overseas, said: "if it's a big brand purchase, it's usually done in a physical store, and then searching for reliable sellers online." But there are also consumers who like the physical store shopping experience and don't care about the price difference. Netizens David said: "let me buy online three days, not as good as buying directly in the counter, expensive point is more expensive." 
 it is learnt that Tmall Burberry flagship store is the only channel to purchase Burberry genuine products outside China's official website, indicating that Burberry is working hard to deepen the online luxury shopping market in China. 
"P > industry analysis, and Tmall's strategic cooperation means that Burberry will embrace the largest online consumer group in China and the growing number of young people who are keen on luxury consumption. At the same time, Burberry will make full efforts to carry out online layout and expand the Chinese market. With Tmall's official flagship store entering, Burberry has really opened up the online and offline market in China.