Quanzhou Enters High-End Outdoor Market, Focusing On Ski Equipment

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What is the meaning of "P" high-end outdoor brand? A dream? A show off? A low cost luxury product? A professional necessities or a lifestyle choice? Through the market layout of high-end professional outdoor equipment such as ski and polar exploration, Quanzhou brand occupies a favorable position in the high-end outdoor market.

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< p > < strong > enter the high-end a href= "http://sjfzxm.com/news/index_s.asp" > outdoor market < /a > /strong > /p >

< p > recently, according to the industry, the 361 degree group and the Nordic famous a href= "http://sjfzxm.com/news/index_s.asp" sports brand "/a" One Way Sport began to cooperate in October last year, and jointly established Zhonglan sporting goods Co., Ltd., of which 361 degree investment company and One Way Sport hold 70% and 30% shares respectively, and the sales of Zhonglan sports mainly focus on the Greater China market.

This means that the 361 degree Group officially launched the high-end outdoor brand "ONEWAY" outdoor series.

In the "ONEWAY" first order meeting, Sochi Winter Olympic champion Martin Flkader (Martin Fourcade) from Finland came to the scene to help.

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< p > according to Li Xiang, general manager of China Sports orchid, "ONEWAY" is the fastest growing outdoor sport brand in Nordic Europe. It has a wide range of products in outdoor sports, winter sports and professional cycling sports.

The team of R & D and design is mainly from northern Europe. These professional teams have rich experience and experience in designing outdoor products, and have a more professional and profound understanding of products, raw materials, sports and sports spirit.

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Less than P, the brand of LAD outdoor group has also stepped up its efforts in the high-end outdoor market.

At the Beijing outdoor products exhibition two months ago, St. Valentine put forward a new theme of "further new heights", announced its further upgrading to the professional high-end outdoor, and launched a series of marketing upgrade actions: including cross-border cooperation with Land Rover and SympaTex, and inviting the former mountaineering team captain Wang Yongfeng as a brand spokesperson to help upgrade the brand.

In the view of general manager Chen Jiatai, the competition between outdoor products is no longer just a competition between channels and terminals, but has begun to spread to the direction of products and brands.

In this regard, Saint Lai Lai has also stepped up this year to enhance the brand and products at two levels.

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< p > < strong > taking snow supplies as a breakthrough point < /strong > < /p >.

< p > Li Xiang is particularly optimistic about Beijing's bid to host the 2020 Winter Olympic Games, and believes that the chances of success are great. Once the bid is successful, it will encourage people's enthusiasm for winter sports such as outdoor skiing and speed up the popularization of skiing in China.

"Before the popularity of ski events in China is relatively low, most skiers ski equipment in ski resorts, which is far from enough from the perspective of fit, comfort and professionalism. With the popularity of winter skiing, it is possible for ski fans to have more than one set of their own equipment. This market is full of opportunities."

Li Xiang also revealed that "ONEWAY" has begun to sponsor some winter sports events and athletes.

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"P" is also valued for the outdoor snow field. San flee not only launches a new high-end solar technology ski suit this year, but also provides customized items for Land Rover VIP guests, providing fashionable wear and more professional and safe protection for extreme outdoor activities.

Chen Jiatai is also very optimistic about the effect of Beijing's bid to host the Winter Olympic Games, which he believes will promote the development of China's winter outdoor sports market.

"Many of the outdoor sports brands in China come from the extension or pformation of sports brands, and are still at a relatively backward stage in terms of professional functions, especially snow sports, and the corresponding snow sports are at the initial stage of popularization."

He said.

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< p > < strong > domestic outdoor brand strength > /strong > /p >

< p > aim at professional and high-end outdoor brands not only "ONEWAY" and St.

Last year, the domestic outdoor brand Pathfinder announced that the introduction of foreign high-end outdoor brand Discovery Expedition also started listing this year.

In addition, Lining also began to vigorously promote its outdoor brand Li-Ning Adventure (Lining exploration).

According to ispo, a professional outdoor sports exhibitor, since 2011, more than 10 European professional outdoor brands such as mountaineering brand Mammut, Klattermusen, Haglofs, sports equipment and leisure brand KETTLER have landed in the domestic market.

In this year's ispo exhibition, outdoor, skiing and extreme sports exhibition brands occupy nearly 50% of the exhibition area. This shows that high-end professional outdoor equipment will become a new growth point of outdoor sports in China.

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According to a set of data of the outdoor products branch of P < > a href= "http://sjfzxm.com/news/index_s.asp" > textile > /a >, the total retail sales of outdoor products in China in 2012 amounted to 14 billion 520 million yuan, representing an increase of about 34.94% over the whole year of 2011.

By 2013, sales were 18 billion 50 million yuan, an increase of 24.3% over the previous year.

According to the analysis, because of the initial stage, China's outdoor market still has huge space, the market is beginning to mature, and the growth points are constantly emerging.

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