How To Develop Appropriate Promotion Strategies

< p > to formulate the appropriate promotion policy, we must first know what our goal is and what is the market environment we are in, that is to say, the promotion policy should be targeted.

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< p > < strong > 1, aiming at < a href= "http://www.91se91.com/news/index_c.asp >" target promotion "< /a >, is it to increase sales volume in a short time, or to promote sales link, so that the product can continue to grow? < /strong > /p >

< p > 1, if the sales volume is increased in a short time, the general situation is to enter the off-season to pform the product to the capital as soon as possible, or to enter the peak season, and to seize the resources such as funds, warehouses, channels and so on.

In this case, it is best to use the best selling products to promote sales. Cash rewards, gift matching and cumulative purchase incentives can be used to reduce product prices in the stage and encourage dealers to purchase goods, so as to achieve their goals; < /p >

< p > 2, if we say that in order to cultivate key products, we should make use of the way of promoting sales links, choose promotional products instead of using the same products, and adopt the cumulative sales award for the sales link, distribute meaningful and fun souvenirs to consumers, and use free products to taste, so that the products can be recognized, approved and enjoyed by consumers through various channels as soon as possible.

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< p > < strong > two, aiming at < a href= > http://www.91se91.com/news/index_c.asp > market environment < /a >, that is to say, the time and place.

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< p > 1, time refers to the selling season, whether it is busy season, off-season or pitional period? In the off-season sales promotion, mature products are best aimed at promoting sales links initiative, mainly based on physical rewards or cumulative sales incentives, and avoid using the same product in a big way, which will easily destroy the original price system.

The promotion of new products is carried out synchronously by the sales channel award and the consumer reward, so that consumers have the desire to buy and the sales link has sales enthusiasm.

In the peak season, we should reduce sales promotion as far as possible, and even do not promote sales, so as to maximize sales and profits.

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< p > 2, location refers to the regional market. As the saying goes, "Bai Li is different customs", according to different markets and different consumption habits, the promotion methods should be adapted to local conditions, choose suitable local lifestyle and consumption promotion methods, so that the market can be accepted as soon as possible.

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< p > strong > three, any a href= "http://www.91se91.com/news/index_c.asp" > promotional activities < /a > can not be separated from the support and cooperation of distributors. How can dealers actively cooperate with them? We must strengthen ideological education and strengthen supervision and management.

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< p > on the one hand, we need dealers to know that the biggest beneficiaries of promotional activities are distributors, which can enhance the sales volume of distributors in the short run. In the long run, the products can have longer vitality in the market, so that dealers can have long-term profits protection in the future.

On the other hand, we should strengthen supervision and management so that all promotional policies and promotional products will be implemented.

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