Promotion Centered On Business And Organization

(1) Business discount If the retail unit issues the price coupon to the public, then the producer will compensate the customer when he sells the product to the retail unit that issues the coupons during the validity period of the coupon. In order to avoid disputes, the business discount activities of production enterprises and sales units are generally guaranteed by signing contracts.

(2) Batch discount Batch discount is a kind of free goods of the same kind between the manufacturer and the middlemen, or between the wholesalers and retailers. For example, for each purchase of ten boxes of a commodity, that is, a free gift box is the bulk discount. The purpose of bulk discount is to encourage middlemen to increase purchases.

(3) Trade discount In the transaction between enterprises and middlemen or wholesalers and retailers, a certain proportion of price discounts are often used. This discount is called commercial discount because it is a discount within the distribution channel. Business discount is based on the price elasticity of demand, that is, when prices fall, demand will increase.

(4) cost subsidy: retailers sometimes increase part of the cost when they are engaged in promotional activities with the production enterprises. These costs are sometimes spent on advertising and sometimes on display of goods in the shop. For this reason, producers generally give partial subsidies to middlemen. When middlemen sell their products to the sales locations from the warehouse of the production enterprises, they can also receive the cost subsidies provided by the manufacturers.

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Promotional activities are not ideal. A large part of the reason is that sales promotion information is not conveyed to the target consumers at all. The promotion of promotional activities must be combined with media publicity, so that the information of promotional activities can be widely spread, and the purchase behavior of target consumers can be induced. It is also aimed at condensing the popularity of the promotion site and satisfying the pursuit of the terminal stores for the flow of people and cash.

Media publicity not only refers to TV advertisements, but also has more manifestations, such as road shows, newspaper soft articles, leaflets, Post newspapers, handwritten posters, shop radio, store displays, text messages and so on. Marketers should combine the characteristics of the regional market and the actual input of the company to draw up the most effective media announcement combination so as to achieve twice the result with half the effort.

In the terminal stores, we need to consider handwritten posters, Kanban, banners, shop radio, store displays, etc., outside the terminal stores, we can consider roadshows, leaflets, post offices, display screens, etc. at high altitude, we can consider: TV subtitles, radio stations, newspaper soft texts, short messages and so on, thus forming a three-dimensional cross propaganda propaganda mode.

In media publicity, we should avoid wasting resources or not in place. First of all, we should consider the actual market situation, weigh the gap between the products and competing products in the market performance, and then, combined with the input of the company, draw up the implementation plan of the stage media publicity, that is, the propaganda and communication plan of the paving period, the start-up period, the high tide period and the ending stage, and strive to devote the limited resources to the core, key areas and stores, and have a definite goal, so as to be truly effective. To reach the target consumers, in addition, we must avoid spreading all over the place and cause serious waste of resources.