National "Flow King" Butterfly Change In Chongqing

Just after May 1, Wang Di, who was responsible for brand publicity and planning of Chongqing Tong Jing hot spring resort, plunged into the new product development of the hot springs Kang Kang trip. A new crown has been down, and the sales target of 56 million yuan a year has only been 20%.

"The epidemic and the weather are too hot to reduce the number of people coming. Immediately the hot spring has entered the off-season, and the lack of people has become a foregone conclusion. To achieve the sales target, we can only push us to improve the quality and increase the per capita consumption. At the other end of the phone, Wang Di was not discouraged.

Not only is the hot spring passenger volume "not very ideal", last year sat on the national "traffic king" chair Chongqing's entire passenger flow was forced to come down.

According to the data released by the Chongqing Municipal Culture and Tourism Development Commission, Chongqing's 253 A-class tourist attractions have a 95% recovery rate and 4 million 150 thousand tourists. Although the May Day holiday is 1 days longer than that of last year, the number of tourists in Chongqing dropped by more than 80%. In the same period of May 1, 10 provinces and cities have received more than 10 million tourists in Jiangxi this year. Among them, there are more than 20 million tourists in Guizhou and Jiangxi, and 4 million 643 thousand tourists in Chongqing.

This is a signal. Last year, the number of tourists in Chongqing reached a record high of 657 million. It is the sum of tourists from Beijing and Shanghai, ranking the top of the list of tourists in the city. But the impact of the spatial isolation and psychological factors caused by the epidemic on scenic spots is the traffic.

The second is tourism income. During the May 1 period, the number of people approved by the national scenic spot on the same day does not exceed the maximum carrying capacity of 30%, which means that whoever completes the upgrading of products and services first is the real king.

Chongqing's cultural and Tourism Development Committee also released data. According to preliminary statistics, Chongqing's total tourism revenue last year was 573 billion 900 million yuan, an increase of 32% over the same period last year. As early as 2018, the conference on Tourism in Chongqing proposed that by 2022, the total value of tourism in Chongqing reached 680 billion yuan, and the added value of tourism accounted for more than 10% of GDP.

According to the target, the income gap of 100 billion yuan is waiting for Chongqing to realize. Will this year's tourism revenue continue to surge with the volume of traffic, or will it be greatly affected by the epidemic?

It is time to test the true attraction of the city.

Let net red experience culture.

No matter flying to Chongqing or high speed rail, go to Hongya cave to line up for a card, then go to Li Zi dam to wear a building. There is time to go to the two factory of goose ridge in accordance with the index of the map, take a picture of Wen Qing and Sichuan art academy graffiti Street, take a ride over the river ropeway, and order a hotpot plus bowl noodle. This is the "one day tour" standard of Chongqing, which is praised by the new media such as jitter.

"Net red scenic spots" are located in the core function bearing area of Chongqing City, and the elements such as river, city, mountain and scenery are all excellent. This is the area that reflects the quality and image of the city, which best reflects the characteristics of urban tourism. In May 21st, Peng Guochuan, director of the Institute of ecology and environmental resources of the Chongqing Academy of Social Sciences, told reporters on twenty-first Century economic report that Chongqing, as early as 2001, proposed to promote the overall upgrading of the core area of "two rivers and four banks". The core area of "two rivers and four banks" with a large number of net red spots is Yuzhong District, Jiangbei District and Nan'an District in the main city of Chongqing.

"Once Chongqing completes the" two rivers and four banks "and the mountain scenery, it will be a world-class landscape. Yan Wentao, a professor of natural resources and a professor at Tongji University, said.

In May 13th, the 76 projects started in two rivers and four banks, with a total investment of about 44 billion yuan. According to the planning of Chongqing, and strive to 2025, the core area of "two rivers and four banks" will be basically built into the historical and humanistic landscape of the heritage of the Bayu culture and the memory of nostalgia. We will experience the mountain city and the surrounding city, and view the two rivers confluence of the mountain city reception hall, expand the economic function and open the commercial business center area of the future development.

In the eyes of experts, hydrophilic city hall is the key to hydrophilic.

Yan Wentao said that Chongqing is a landscape city with more leisure space on both sides. We should make full use of this three-dimensional space which is near hydrophilic and far from the mountain to further enhance the sense of experience of residents and tourists.

Peng Guochuan said that the waterfront area is overloaded with productive functions and needs to be relaxed and transformed into functions of life and ecology. For example, if the more than 10 terminals in Yuzhong District retain 4 or so, the traffic trunk line of Binjiang road from the pier should be transformed into a hydrophilic green space. In addition, the Binjiang zone should reduce private residential development, increase more leisure parks, art galleries, concert halls, science and technology museums, etc. The fluctuation belt of Jiangbei mouth should also be managed to form a special landscape along the riverside. Lan Jing, chairman of the Chongqing Yuan Road architectural planning and Design Institute, who has designed the Chaotianmen Plaza, said that Chongqing should have a trail to the riverside.

If the City reception hall still stays in sightseeing tours, the "historical humanities landscape eye" will be retained by 228 historical and cultural landscapes. Among them, the Chaotianmen Monument for Liberation area is the core area of the mother city of Chongqing. Chaotianmen is Chongqing's "nine open, eight closed" 17 ancient city gates, the most famous one, and will be reshaped as "the door of landscape, the door of humanities, and the door of opening". There are eighteen staircases, the mountain city lane, the Taiping gate, the East water gate and the Ba Mu Zi tomb in this area. Jiangbei mouth area has an ancient city wall, and the bullet stone Longmen Hao area will build a cultural park and open port Museum, and rebuild the Museum of the Imperial Palace heritage.

According to the relevant person in charge of Chongqing city investment in Luqiao, the company intends to make use of the spare parts of many bridges in the main city to build a bridge with one bridge, one product, one bridge, one theme, one bridge and one feature, together to build a truly "Bridge City Museum" and to build an electronic Museum of bridges.

"Ruins and museums are only carriers of culture. Why can Huguang guild hall and Hong Yadong attract people? In addition to its 3D magic, it embodies the unique production and life style extended by the people of Chongqing on the special terrain. In fact, this is culture. But just showing is not enough. We must make the cultural relics live, dig out the culture deeply, and turn the sightseeing and adventure card punching into experience, taste and participation. Peng Guochuan said that tourists slowed down and consumption left behind.

"Traffic king" began to change in Chongqing, Sichuan and Chongqing tourism cooperation has gradually entered the depth of the battlefield. IC photo

Deep drainage of Bashu cultural tourism corridor

Wang Di is still wondering about one thing: can she get free tickets to get the hearts of tourists in Sichuan, then put together the Sichuan neighbouring waters near Chongqing and the scenic spots in Guang'an.

In this way, the tourists not only enjoy the hot spring recuperation for several days and nights, but also can go out for an outing during the day. The hotel is calculated to cost 100 yuan more than tourists. Once the hot springs are gone, the per capita consumption is much higher.

Free tickets were also attributed to the construction of the Shuangcheng economic circle in Chengdu and Chongqing into a national strategy this year. The Chongqing Cultural Tourism Association will work with Sichuan provincial culture and tourism department to create a Bashu cultural tourism corridor.

In May 16th, Dai Yunkang, deputy director of the Propaganda Department of the Sichuan provincial Party committee and secretary and director of the Department of culture and tourism in Sichuan, said in the launching ceremony of the "free travel of Bashu culture and tourism corridor", Sichuan and Chongqing are linked by mountains, rivers, history, culture and culture. Building a Ba Shu cultural tourism corridor is conducive to the complementary and innovative development of the two places. It is an important support for the formation of the important growth pole of the high quality development in the West.

Subsequently, Sichuan offered 600 thousand free tickets to Chongqing residents, including 5A scenic spots such as Mount Emei and Leshan Giant Buddha, including more than 100 famous scenic spots such as Sanxingdui Museum, Sanxingdui and Bashan Grand Canyon. Chongqing also returned to the grand ceremony, 73 tourist attractions to provide 600 thousand free tickets for Sichuan tourists, including 9 5A scenic spots such as Dazu stone carvings, 50 4A scenic spots, and the unified Jing hot spring.

"Free tickets play a leveraging role. Scenic spots can be restricted to the park on a daily basis according to the number of people entering the park. When tourists come, they must eat, live, go and buy. " Wang Di told reporters on twenty-first Century economic report.

In recent years, the annual tourist volume and tourism income of Chongqing tourism exceeded the Sichuan provincial capital Chengdu, but the per capita tourism income was dwarfed. According to official statistics, the average per capita tourism income of Chongqing in 2017, 2018 and 2019 was 610 yuan, 731 yuan and 486 yuan respectively. Some netizens even put Chongqing in the "poor Tour" city.

In fact, compared to neighbours in Chengdu, Chongqing's many scenic spots do not receive tickets, such as Hongya cave, Li Ziba, and Ling Ling two factories. The overall price level of Chongqing's chafing dish, noodle, accommodation is an important factor to lower per capita consumption. "Chongqing is a shopping paradise. Many tourists leave Chongqing, most of which are hotpot dishes. Chongqing's tourism products lack of exquisite, high value-added hand gifts, which is a major reason for the low consumption of tourists. Peng Guochuan said.

Of course, the overall consumption level of tourists is not as high as possible. But there are few visitors in the night. Young tourists often "just want to go there, do not ask for a stay of the soul", which is highlighted in the main city of Chongqing tourism.

? ? In twenty-first Century, the economic report reporters saw from the ranking of the city's tourist attractions announced by the Chongqing Cultural Tourism Association last year's national holiday. The tourists in hongyalong cave's folk custom area, the Guanyin Bridge business district metropolitan area, the marbles Long Jia Hui old street, the Monument for Liberation area and the Chaotianmen area occupied the 1/10 of Chongqing's tourist volume during the National Day period. The Karst scenic spot in Wulong, located around Chongqing, has the same amount of tourists as the long Jiahui old street. The same 400 thousand people have realized 33 million 220 thousand yuan of tourism revenue. The Lok and Ledu scenic area in Yongchuan, Chongqing, receives 110 thousand tourists, and achieves nearly 30 million yuan of tourism revenue. However, more Chongqing Prefecture and county Scenic Area National Day reception volume is still less than 100 thousand people, such as Wuxi red pool dam area, Zhongxian Shi Bao Zhai scenic area.

And tourists to Chongqing mostly "close to the distance", deep tour is not the same, around Chengdu, such as giant panda breeding base, Dujiangyan, Pingle Ancient Town this year, May 1 is still hot.

"Traffic king" began to change in Chongqing. In April this year, the Hongya cave in the Qingyang District of Chengdu and Hongya cave in Yuzhong District of Chongqing took the lead in forming a "wide flood of large numbers" to promote the cooperation between Chongqing and Sichuan. Tourism cooperation between Sichuan and Chongqing has gradually entered the battleground of deep tourism.

? ? In May 8th, the world natural heritage Jinfo Mountain in Nanchuan District of Chongqing and the Qingchengshan of Sichuan reached a strategic cooperation to jointly promote the boutique tourism routes. The Sichuan Wen Fu hall, for the first time, promoted the Mount Emei and Chongqing Simian Mountain, Leshan Giant Buddha and Dazu stone carvings, Langzhong ancient city and natural three bridges, Leshan Giant Buddha and Yunyang dragon cylinders for the first time. In May 16th, except for many scenic spots in Chongqing, which were hidden in boudoir, the Sichuan self driving Travel Association issued the ten self driving tour boutique routes in Sichuan and Chongqing.

"Chongqing should learn from Chengdu with an open mind, explore the culture, and meticulous operation of the scenic spots." Peng Guochuan, who has been involved in the research of Kuan Alley and Zhai Alley operations, said.

Taking advantage of the cooperation between Sichuan and Chongqing, we will add another fire to the deep tour. In May, Chongqing launched the second quarter of county secretary Sun Wen brigade short video live with goods. Last year, the national creative travel promotion campaign of "sun culture and sun drying" led Chongqing's tourism revenue to grow by 32% compared to the same period last year, and the added value of the cultural industry increased by 10% over the same period last year.

"Chongqing is good at using new media to integrate and popularize, so that district leaders can serve as guides to promote local natural scenery and cultural customs, tell historical and cultural stories, and recommend special food, which is also worth learning from Chengdu and Sichuan." Peng Guochuan said.

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