Fifteen Of Innovation And Development Market: Analysis Of The Operation Of Textile And Apparel Market In 2019

Editor's note

In recent years, many challenges, such as new technologies, new industries, new consumption and new cities, especially the sudden outbreak of new crown pneumonia, have had a profound impact on the current and future development of the professional market. The development of textile and garment specialized market has entered the post epidemic era, and the professional market in various places is facing various difficulties. It is urgent to actively adapt to the new requirements, improve the new positioning and expand new functions. We need to play the wisdom and role of satisfying the needs of people's beautiful life.

In order to further promote the optimization and upgrading of textile and garment market, the China Textile union circulation association will jointly open up the textile and clothing weekly magazine. "Innovation and development market" column It aims at summarizing and refining the exploration practice, successful practices and valuable experience of the cluster market, promoting the core competitiveness and influence of the professional market, and contributing to the healthy development of the industry and the enhancement of international competitiveness.

Fifteen of innovation and development

Operation analysis of textile and garment market in 2019

In 2019, in the face of severe foreign trade environment and fierce competition in the industry, China's textile and garment market has been actively implementing new market positioning, developing platform economy as the banner, deepening online and offline integration, market cluster integration and domestic trade and foreign trade integration, promoting upgrading through transformation, and achieving stable operation with innovation and development; and over 10000 square meters of textiles in 2019. The total market volume of clothing was 922, with a total turnover of 2 trillion and 330 billion yuan, a year-on-year decrease of 1.08%. Among them, the total turnover of 45 business circles in the circulation branch was 1 trillion and 283 billion 354 million yuan, an increase of 6.12% over the same period last year, indicating that the polarization of textile and garment market is more obvious.

1. The overall operation of China's textile and garment market in 2019

According to statistics of Circulation Association of China Federation of textile industry, in 2019, 922 textile and garment specialized markets in China were increased by 0.77% over the same period last year, and the market operation area increased to 76 million 62 thousand and 100 square meters, an increase of 0.76% over the same period last year. The number of market shops was 1 million 420 thousand and 800, an increase of 0.82% over the same period last year, and the number of merchants in the market increased by 1 million 153 thousand and 900, up 0.85% over the same period last year. Down 1.08%.

In terms of total scale, in the past 2015-2019 years, the number of textile and garment specialized markets, the total business area, the total number of shops, the total number of merchants and the total turnover have increased steadily over the past several years, and the overall operation is good. On the one hand, the industry has ended the expansion period of overheated investment, entered the adjustment period of differential competition and regulation market, and the investment in new market has become increasingly rational. On the other hand, the adjustment of the professional market in the core city of the central city has been quickened, which has brought a certain impact on the overall market volume. Generally speaking, the total market volume of more than 10000 square meters is still increasing year by year, but the growth rate has slowed down, and structural optimization has achieved initial results. From the perspective of turnover growth, the growth rate of the total market turnover in the professional market was 2.11%, 2.81%, 5.12%, 3.85% and -1.08% in the 2015-2019 years, and the growth rate slowed down gradually, especially in 2019.

Chart 12013-2019 year scale comparison of textile and apparel professional market scale

Data source: Statistics of China Textile Federation circulation branch

In the new market, in 2019, there were 7 new textile and garment professional markets with more than 10000 square meters, and the total investment in the newly opened professional market was 6 billion 20 million yuan. The total business area of the newly opened professional market was 571 thousand square meters. From the new market situation, on the one hand, the continuous outbreak of new mode and new format has led to the investment and construction of industrial service platform based professional market; on the other hand, the producer market cluster has become a single investment market for extending and enriching the industrial chain supporting construction.

In terms of operational efficiency, the efficiency of the textile and clothing market in 2019 was 1 million 641 thousand and 300 yuan / shop, down 1.89% compared to the same period last year. The efficiency of the merchants was 2 million 21 thousand yuan / household, a decrease of 1.92% compared to the same period last year, and the market efficiency was 30659 yuan / square meter, down 1.82% compared with the same period last year. The market area, the number of shops, the number of merchants increased slightly, the turnover slightly declined, and the operation efficiency of the market declined.

In the 1-12 months of 2019, the total turnover of 45 key monitoring market business circles was 1 trillion and 283 billion 354 million yuan, an increase of 6.12% over the same period. Among them, the turnover of 25 markets increased year by year, the average increase was 7.88%; the turnover of 18 markets decreased year-on-year, the average decline was 5.59%; the 2 market turnover was flat compared with the same period last year. From the perspective of market operation efficiency, in 1-12 months, the average operation efficiency of 45 key monitoring markets was 57693.61 yuan / square meter, an increase of 5.28% over the same period last year; the average business efficiency was 4 million 410 thousand and 600 yuan / shop, an increase of 5.63% over the same period last year; the average merchant efficiency was 4 million 907 thousand and 300 yuan / household, an increase of 5.77% over the same period. The market efficiency, the efficiency of the shops and the efficiency of the merchants in the key monitoring market are higher than the average level of the national textile and garment market.

In terms of prosperity, in 2019, the management of textile and apparel professional market was basically consistent with the trend of business boom. In the first half of March, after the Spring Festival holiday, the sales season was in the first half of the year, and the prosperity index declined in 6 and July. After the adjustment in August, the 9 year and July October ushered in the golden year of sales, 11 and 12 down, and the professional market managers' prosperity index was 50.22, down 1.83 percentage points year-on-year, and the annual average of the business climate index was 50.52, down 0.30 percentage points and two items averages respectively. More than 50 of the ups and downs, but compared with the decline in 2018.

Chart 2 annual index of prosperity

Data source: Statistics of China Textile Federation circulation branch

From the regional perspective, 922 professional markets, 561 in the eastern region, the turnover of 1 trillion and 855 billion 567 million yuan, accounting for 79.57% of the total turnover, an increase of 0.02% over the same period. The eastern region is still the backbone of China's textile and garment market. With the support of many professional market groups, the volume of transactions in 2019 remained basically the same. However, compared with the growth of 5 percentage points in recent years, the eastern region dropped considerably in 2019. The central region benefited from industrial transfer and the rise of the two or three tier cities, showing a substantial increase in 2017 and 2018 consecutive years. In 2019, the volume of sales in the central land sales market was more obvious; the turnover in 200 central regions was 328 billion 563 million yuan, accounting for 14.09% of the total turnover and 3.94% in the same ratio. In 2019, the turnover of 161 markets in the western region was 147 billion 858 million yuan, accounting for 6.34% of the total turnover, down 7.76% from the same period last year.

Chart 3: market share in eastern, central and Western Regions

Data source: Statistics of China Textile Federation circulation branch

Chart 4: volume and volume of transactions in eastern, central and Western Regions

Data source: Statistics of China Textile Federation circulation branch

Judging from the category, clothing and raw and auxiliary materials are the main products of China's textile and garment market. The main market of clothing and raw materials and accessories is 653, accounting for 70.82% of the total market volume, and the turnover accounts for 71.53% of the total turnover. Among them, 491 main markets of clothing products, the highest turnover in various categories, accounting for 1 trillion and 11 billion 96 million yuan, accounting for 43.36% of the total turnover, down 1.55% from the same period last year; 162 main markets of the original raw materials and auxiliary materials, with second of the turnover, accounting for 656 billion 897 million yuan, accounting for 28.17%, down 0.71% from the same period last year. Among them, the main market for small commodities was the highest growth rate, an increase of 5.56% over the same period last year, and the home textile professional market was basically stable, with an increase of 0.80%.

Chart 5: market share of each category

Data source: Statistics of China Textile Federation circulation branch

Chart 6: turnover and growth rate of each category

Data source: Statistics of China Textile Federation circulation branch

Achievements in two and 2019

In 2019, the development trend of China's textile and garment specialized market showed some common characteristics, and innovative development achieved good results.

1, pay close attention to the direct air outlet, and open up the channel of "professional market + new retail". 2019 is the year of explosive growth of net red live sales, and the textile and garment market is keen to seize hot spots and actively test the water, and has achieved good results in the field of live broadcasting online. Professional market traders have the advantages of product design, cost performance and other advantages, and are more familiar with the industry and consumers than other Internet anchors. They have more skilled sales experience and become the main force of online live clothing sales. The professional market actively coordinates and fully supports businesses to live online. Through building platforms, facilitating cooperation, tug of development, business training, and adjusting business hours, we can give full play to the flexibility and creativity of merchants and provide greater freedom and profitability for merchants. In 2019, the "professional market + new retail" mode, focusing on live sales, quickly spread across the national textile and garment market, greatly widening the retail channel of the professional market and enhancing the retail share of the professional market.

Changshu clothing city belongs to one of the deeper representative markets of the market and merchants' live broadcast. In 2019, Changshu garment city actively carried out comprehensive cooperation with Taobao live, live broadcast, live broadcast, live broadcast, and other live broadcasting platforms. At the same time, it actively utilized the online selling platform such as love inventory, gathering and bedian, to integrate and develop the advantages of multiple platforms, and to create a representative market live brand sign of "landlady's arrival", with industrial clusters as the 1688. On the basis of entity stalls, the foundation will form a multi platform integrated development mode of online and offline integration, and eventually form a deep integration of live industry capital and traditional professional market.

2, enter the "post migration era", the degree of convergence between the professional market and the city. The relocation and upgrading of the professional market in the core city of central city is one of the important reasons for accelerating the upgrading of China's textile and garment market in recent years. With the end of the drastic relocation of the textile and garment market in Beijing, the professional market people in the country ponder the relationship between the development of the professional market and the development of the city's economy and culture, and explore the new orientation of the professional market in the urban functional layout by upgrading the hardware and software equipment, enhancing the comprehensive experience of the people's freight yard and innovating the camp mode. Through many aspects of continuous investment and innovation, textile and garment market has gradually overcome some problems of "congenital deficiency". The integration degree of market and city has been significantly improved in the "post migration era".

In 2019, the Dacheng market in Chengdu responded positively to the request made by the government of Jinniu District, made a comprehensive upgrading of the market image and functional layout, renovated the old market, upgraded the external facade, added pedestrian streets and leisure squares, and introduced all kinds of fashion catering facilities, which greatly enhanced the overall image of the Lotus Pond business circle and enriched the business in Jinniu District. The five party Tianya Internet + women's wear experience center has fully upgraded its own mode and positioning, creating a new retail mode with personalized product design and display and different styles of collection shops and living rooms, forming an innovative format of "professional market + new life", and becoming an excellent template for upgrading the professional market in the core city of the central city.

3, the interaction mode between market and cluster is more yuan, and the innovation space of origin market is increasing. In 2019, the specialized market of the origin type made full use of the characteristics of small and medium-sized enterprises and small and medium businesses gathering to accelerate the formation of a complete, centralized and efficient supply chain, and the rapid response supply chain system was beginning to take shape. The producer market actively promotes the construction of intelligent manufacturing, industrial Internet, intelligent stores and intelligent logistics system, and realizes links between key links such as raw materials, research and development, design, production, circulation and consumption, so as to achieve integration and sharing of supply chain data, and promote the overall efficiency of the industrial chain's front end, middle end and terminal.

Pu Yuan Town, Tongxiang City, Zhejiang Province, is a representative area of the deep integration of professional market and industrial cluster. In 2019, Tongxiang Pu Yuan actively explored the new path of cluster development from the height of the cluster organization mode, and put forward a series of planning and design to promote the deep integration of the market and the cluster. Through the key projects such as industrial innovation service complex, the agglomeration of service platform and the high level of service resources were formed. To create a productive service industry highland, and then creatively put forward a new cluster of production, circulation and service driven by three wheels, which has explored a new way for the development of the textile and garment industry cluster in the whole country.

4, design as a fulcrum to enhance the professionality of the professional market. In 2019, China's textile and garment professional market paid more attention to the integration and agglomeration of creative design resources and improved the level of fashion. On the one hand, the professional market tries to gather together to meet the urgent needs of small and medium-sized merchants for original design, fashion and fashion trend through various docking and cooperation. On the other hand, the professional market promotes fashion status by organizing fashion design competition, trend publishing, fashion salon and other activities.

As of 2019, Guangzhou International Textile City has held the fashion week of China (Guangdong) for 14 consecutive years to promote the docking and cooperation between quality merchants and outstanding students of design major. The red cotton International Fashion Art Center, built by the red cotton international fashion city, has been the largest and most advanced international fashion Art Publishing Center in Liuhua business circle. Products, industry seminars, seminars and other fashion activities, and constantly enhance the professional market of fashion discourse.

5, take the platform economy as the banner, reshape the new positioning of the professional market. In 2019, the 12 departments such as the Ministry of Commerce issued the "guiding opinions on promoting the development of platform economy in commodity trading market". The textile and garment specialized market, with the platform economy as the banner, accelerated the process of market main body platform, scene intelligence, mode convergence and business data, actively building intelligent shopping mall, constructing modern enterprise operation system and commodity circulation system, and speeding up from single intersection. Easy platform to multi-functional integrated service platform transformation.

In 2019, the new platform type specialized market came into being in all parts of the country. Guangzhou Fuli environmental trading port takes the "data intelligence" as the core technology advantage, and develops and applies the ring trade rapid edition, the ring trade map, the Fu Tong Tong, the Fu Mao Tong, and RFSHOWROOM The six major online applications have set up a professional platform of 100 million providers, hundreds of millions of ordering buyers, and net red live broadcasting, providing online one-stop service for brand merchants and cluster enterprises. Wuhan cloud Shang industrial development platform is a platform consisting of four platforms, namely, fashion industry resource platform, fashion resource technology platform, fashion supply chain technology platform, intelligent commerce and service technology platform. Ecology, to solve all kinds of pain points and difficulties in the process of production and operation for merchants.

6, actively respond to the complex international situation and continue to deepen its internationalization. In 2019, China's foreign trade sectors faced unprecedented complexity and fierce competition. The escalation of Sino US trade friction has gradually brought about a direct and indirect impact on the textile and garment market. China's textile and garment market has responded positively, focusing on strengthening overseas market, especially the market expansion along the "one belt and one road" market, opening up new overseas market space, increasing overseas market expansion through overseas investment, overseas sub market and overseas warehouse, and enhancing the overseas channel's expansion ability through group participation and participation.

Zhejiang Yiwu Small Commodity City, Jiangsu Haimen Jieshi Bridge International Home Textile City, Changshu Garment City, Guangzhou Huadu leather leather market and other national Ministry of commerce market purchasing trade mode pilot market, in 2019, effectively promoted the professional market and the "one belt" all along the trade, the market trade export volume has achieved remarkable growth; Haicheng willow market through channel expansion, mode of transmission. The level of internationalization has been raised in the form of export, Exchange Promotion and exhibition economy. In 2019, the volume of foreign trade supply reached 13 billion 500 million yuan, an increase of 37% over the same period last year.

Three, the future trend of textile and garment market in the post epidemic era.

Since the outbreak of the new crown pneumonia in 2020, the pressure of survival in all walks of life across the country and the world has increased unprecedentedly. The short board has speeded up the exposure and concentrated on the outbreak of conflicts. The traditional labor industry represented by the textile and garment industry and the traditional commercial form represented by the textile and garment market are also facing severe challenges. In the future, China's textile and garment market will enter a long "post epidemic era". As a city commercial carrier, the professional market, as the growth and development platform of small and medium-sized businesses, as an important channel for textile and garment industry cluster, will be a powerful complement to the leisure consumption of urban residents and consumers. It will present six new trends of integration.

First, online and offline integration. After nearly five months of the new crown pneumonia epidemic prevention work, the traditional professional market people have promoted the awareness of online and offline integration. In the future, the textile and garment professional market will accelerate the development of offline trade, trading and experience, online drainage, promotion and payment services new mode and new format, and actively try to move more functions to online operation.

The two is wholesale and retail integration. The professional market will actively develop the wholesale and retail integration mode of wholesale and retail, and "explicit retail, hidden wholesale". On the one hand, it will consolidate the wholesale format and optimize the wholesale process; on the other hand, it will deepen the multi-dimensional retail mode of online live + offline marketing, and constantly explore new formats.

Three, futures and spot integration. The professional market will actively promote conditional shops to focus on developing various forms of futures trading such as futures orders, customization and spot trading through exhibition economy, online ordering and cloud business.

The four is field integration. The professional market will further deepen the synergy development effect and resource integration effect of industrial clusters, platform agencies and outsourcing factories, and promote the accurate docking and quick response of field business, experience and off-site design, processing and warehousing logistics.

The five is the integration of domestic trade and foreign trade. In the professional market industry, there will be more excellent markets for the integration of domestic and foreign trade. In the background of the global "post epidemic era", we will vigorously explore the new model of "one belt and one road" national market and focus on promoting cross-border e-commerce.

The six is the integration of market cities. The effect of passenger flow and logistics agglomeration in the professional market has again become the focus of attention during the epidemic. In the future, the professional market will more actively adapt to the needs of urban renewal, upgrading and development, promote the security environment, social responsibility and ecological construction of the professional market, and promote the integration of market, tourism, culture and urban communities.

epilogue

The spread of the new crown pneumonia has a great impact on the production and people's life in all parts of China, and the specialized market of textile and clothing is facing unprecedented challenges. In the future, China's textile and garment market should accelerate the transformation and upgrading of the radius, deepen the connotation of innovation and development, further develop the platform economy as the banner, constantly optimize the resource allocation of procurement, production, sales and logistics, actively expand functions, accelerate technological application and management innovation, develop "market + platform + service" mode, and enhance customized production and integrated service. We can create an open, efficient and green supply chain platform, and actively build a sustainable circular system for online and offline integration, upstream and downstream collaboration, and actively promote the high quality development of the textile and garment industry.