Two Sessions Open! Xia Changliang, Shen Fangyong, Wang Xiaofei... Come Forward With The Expectation Of Millions Of Textile People.

The textile industry is an important livelihood industry and an internationally competitive industry in China. It is also an important industry in the development of technology and fashion, and is closely related to satisfying people's yearning for a better life and building a moderately prosperous society in an all-round way. In recent years, China's textile technology has been developing rapidly, achieving a historic leap from hard to follow, running, running and even leading. The most part of China's textile industry chain has reached international advanced or leading level, and the industry scale has ranked first in the world. The textile industry will become one of the most potential industries in China to take the lead in entering the world's manufacturing powerhouse.

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For a long time, our country, as a major producer of textile and garment, a big exporter and a big consumer country, is far from the brand power. Even the world's top 500, the domestic textile industry is also the only one. Two Home. Especially in recent years, with the upgrading of China's overall consumption level and the change of consumption concept and mode, and the enhancement of brand awareness, people's confidence in consuming their own brands and national cultural self-confidence need to be strengthened. Brand promotion is industry driven, brand strong and China strong.

At present, China's overall consumption advantage is obvious, but the level of international competitiveness of Chinese textile and garment brands needs to be improved. With a number of advantageous independent brands, Chinese enterprises can have absolute market share, pricing power and development right in the global business competition.

Specific suggestions:

First, improve database construction. The index of market sales, average sales price, brand building investment and full-time employment of independent brand products were included in the national statistical series, providing data support for the objective and scientific evaluation of the construction of independent brands; supporting industry organizations and professional research institutions, and establishing a database of China's textile and clothing brands, focusing on key categories and representative enterprises. Focus on connecting the upstream and downstream industry chain processing and manufacturing brand, terminal consumer brand data resources, and promoting the docking of high-quality brand resources. "Textile clothing brand competitiveness evaluation and upgrading project", forming a brand competitiveness evaluation index system, scientific and reasonable evaluation, targeted to enhance the competitiveness of independent brand competitiveness.

Two is to strengthen brand cultivation. Guide more enterprises to establish and improve brand cultivation management system based on their own development, focusing on product quality improvement, innovation and brand culture construction, enhancing the management ability of key links in brand building, and cultivating a group of excellent The "national tide" brand is to build a strong brand "national team" to continuously enhance the core competitiveness of Chinese brands; from the layout of the manufacturing chain of the industry chain, at the same time, we should pay attention to the interaction between individual and collective, combine manufacturing brand and consumer brand cultivation with regional brand construction, and introduce specific preferential policies to support the global industrial chain layout of independent brands and leading enterprises. Set up a leading enterprise cultivation pool, and be "Chinese enterprises". Five hundred "Strong" enterprises give special rewards and support, so that industrial independent brand enterprises can also enjoy high-tech enterprises. The same preferential tax policy; actively cultivate a number of enterprises and industrial clusters in the whole country and even the world with strong competitiveness; keep pace with the times and attach importance to "creative design". + "Intelligent" "marketing management" + "Digital" and other new era of shortage of compound personnel training.

Three is to strengthen publicity and promotion. Suggestions should be strengthened. The support of the "China brand day" industry special events will give full play to the role of specialized platforms such as China's brand day, large-scale exhibitions and fashion week. At the same time, through the channels of traditional media and new media communication, we should focus on high efficiency and wide spread, and promote the promotion of independent brands for the public; support the industry to carry out the promotion and spinning of excellent brand case stories. Weave industrial culture tourism, industry and life art exhibition, walk into museums, walk into intangible cultural heritage and other activities, train the whole society's new cognition of the new look and new advantage of Chinese textile and clothing brand, and cultivate independent brand consumer confidence.

The new crown epidemic has brought a fatal blow to the traditional brand stores. Clothing brands have been widely closed, but the cost of rents and personnel still exist. Retail entities must abandon their original business models, but at the same time, they also need the support and guidance of relevant government departments.

The traditional brand stores are greatly affected by the electricity supplier. The tide of online shopping leads to the diversion of consumers. The traditional department stores are facing the dilemma of shuffling. In addition, the commercial street area premium increases, along the street business facade rents increased substantially, most brands store passenger flow decreases, earnings day micro, decline. In addition, the tax burden is also faced with unfair treatment. The epidemic poses new challenges to the channel operation and construction of brand stores in the future and must be repositioned.

Specific suggestions:

First, government departments should have the awareness of traditional culture, have specific policies to support brand stores, and have effective measures to care for traditional commercial streets. Urban construction should protect historical buildings of traditional commercial streets and protect their unique landmark space environment, which is the essence of urban space art. Government departments of Commerce, culture, urban management and other departments should use historical and cultural architectural landscapes to foil the atmosphere of local business and culture, relax restrictions on holidays and control activities, flourish the commercial streets and create a festival atmosphere.

Two, the traditional brand stores are not only greatly affected by the impact of the electricity supplier, but also because of the substantial increase in the commercial facade rents along the street, the profit is getting worse and worse. It is suggested that the government give traditional stores low threshold and low interest loans, eliminate hidden barriers to traditional commercial entity stores in the financial field, and sincerely care for traditional brand stores to care and support.

Three. The tax burden of traditional brand stores and electric providers is unfair. The electricity providers are always tax-free, and the entity stores continue to levy taxes. The government should increase the preferential support to the traditional commercial stores to allow the department stores to enjoy the same or half the tax treatment with the electricity supplier. The commercial street brand store is an effective channel to help the government alleviate the employment pressure and lay off laid-off and unemployed people, while wages, insurance and welfare make the enterprises unable to bear heavy burden. It is suggested that the government give the traditional commercial stores to the traditional model of the commercial shops, give the financial reward to the employment reward fund, and enhance the strength and courage of the brand stores to compete with the electricity suppliers.

The nineteen major reports of the party put forward " Fostering world-class enterprises with global competitiveness " The strategic requirement is inseparable from the high quality workforce with global competitiveness. Published in the US Fortune magazine Two thousand and eighteen Year world Five hundred In the strong list, the number of enterprises in China reaches One hundred and twenty Home next to the United States One hundred and twenty-six Home ranked second in the world. But big and not strong is also a problem that we can not avoid.

General secretary Xi Jinping proposed to build a healthy, civilized, enterprising and full staff culture, reflecting the importance of the staff culture in the new era to improve the overall quality of our workforce. However, due to the different understanding of the staff culture in the new era, the quality and effect of the staff culture construction are also varied. There are some outstanding problems that can not be ignored. If these problems are not solved in time, they will affect the healthy and sustainable development of workers' cultural construction in the new era, thus affecting the overall quality of staff and workers and even the competitiveness of enterprises.

Specific suggestions:

One Make a comprehensive arrangement on policy planning, and provide direction and guidance for workers' cultural construction.

Two In terms of strategic layout, we should integrate employee culture into the same strategic position as corporate culture.

Three In the form of activities, it further enriches the carrier of disseminating advanced workers' culture.

Four In management practice, it highlights the management value of staff culture in the new era.

Five In key links, universities should be advanced to make advanced efforts.

Six In key links, universities should be advanced to make advanced efforts.

Seven In terms of system system, a perfect staff culture management system is formed.