Suning: From Layout To Operation Will Force The Retail Business Module.

Suning Holding Group Co., Ltd. (hereinafter referred to as "Suning") was founded in 1990. At present, there are two listed companies in China and abroad, ranking the top three in China's private enterprises, and the three major sectors of industrial layout are retail, real estate and finance.

Under the mission of "leading the industrial ecology and creating quality life", suning.com, the Suning Banner's suning.com as the leading intelligent retailer in China, ranked the Fortune 500 in the world in 2019. In 2019, China's 500 most valuable brand ranked first in Retailing in terms of brand value of $269 billion 181 million.

As the leader of China's financial O2O, Suning finance, which is the three main body of Suning gold clothing company, Suning bank and Suning Consumer Finance Companies, has been trading for over 3 years in the past 3 years as of 2019. It has accumulated over 90 million of its total membership and over 100 billion of total assets. Suning real estate, which is committed to the development and operation of the city's smart scene, ranks the top 100 Chinese commercial real estate enterprises in 2019. China's real estate brand value TOP20, China's top 100 real estate enterprises TOP50.

In terms of physical business, Suning has undergone nearly 10 years of Internet transformation and transformation, and has achieved a comprehensive extension of user services through online and offline interoperability, digital operation and intelligent supply chain to meet the needs and services of consumers. According to the 2019 annual report of Limited by Share Ltd group of suning.com group, Suning will transform from layout level to operation level in 2020, and retail business represented by suning.com will become the main module besides logistics.

　　 Multi channel layout in group integrity supply chain

After years of accumulation and perfection, Suning has a professional self-supporting commodity supply chain management capability, a consumer ecosystem with a full scene integration and a strong commodity group cargo capacity. And through self-reliance and open platform pay equal attention to the way to create various kinds of purpose professional operation ability.

Under the support of the complete distributed flexible supply chain network, as of December 31, 2019, 3630 different types of self operated stores and 4586 retail cloud stores under the suning.com line have been set up, covering all kinds of formats such as life square, 3C electric appliances, supermarkets, mother and baby, department stores and so on. Live service center.

On line, suning.com, suning.com Tmall flagship store, small program, Suning purchase, live broadcast and other multi entry platforms have been formed to provide users touch at anytime and anywhere.

According to the annual report data, in 2019, Suning continued to optimize the layout of the store network through the offline, promoted the Internet upgrading of the store, and built the operation ability of the store community; rapidly expanded the retail cloud store, further penetrated the low line market; and focused on social networking, community and content providers. We will continue to improve the construction of open platforms, speed up the introduction of merchants, and enrich the category of commodities. Fourth, we will vigorously promote the acquisition and integration of Carrefour in China. We will get some results by strengthening team incentives, optimizing operation management, promoting the integration of procurement and supply chain, and digitalization and upgrading of stores. In 2019, the sales scale of the company grew steadily. In 2019, the company achieved 269 billion 229 million yuan in business revenue, up 9.91% over the same period last year.

　　 Focus on data and build up Internet operation

The epidemic has forced many enterprises to accelerate the exploration and digitalization of the new retail mode, and this is the way of Suning.

In the development of science and technology business, Suning focused on the ability of data in Taiwan and technology. Focusing on the nine aspects of trading platform, supply chain, typhoon control station, data center, AI, China, Taiwan, sunning, Xinghe, and system building, we will continue to accelerate the construction of platform capability, and upgrade the smart retail OS system with full scene, easy business expansion and high system availability.

In the new retail mode, Suning focuses on strengthening internet operation and promotion. Based on the concept of "continuously strengthening the basic operation of the Internet and enhancing the user experience of the whole process", Suning relied on the advantages of multi scene and multi-channel traffic introduction, and realized the shopping conversion through video, live broadcast, graphics, games, evaluation and other innovative ways to form a path for continuous users to get.

At the same time, we should strengthen the construction of direct seeding capability, and build Suning direct seeding into a benign ecological platform for Suning, merchants, brands, and win win win win win among all sides. We will continue to accelerate the construction of the ecosystem of open platforms, improve the corresponding management mechanisms for business needs, and strengthen the flow, material flow services and financial empowerment.

In the retail business, Suning has always pursued the concept of "full scene, full category and full customer coverage" to further enhance user oriented service capabilities. Now, the transformation from layout level to operation level is a new starting point for Suning station on its own tower.

In the subsidence market, offline online scene, online interactive platform, product innovation and other multi-dimensional look for breakthrough and breakthrough point, in the future, Suning's development in real business is worth looking forward to.