Will Apparel Manufacturers Fail To Make More Orders? Because There Is No Industry Chain.

Under the epidemic situation, the value of digital infrastructure is highlighted, and the state accelerates the deployment of new infrastructure. This is both a priority and a long-term support. Under this draught, many enterprises try to seize this bonus and accelerate development. For this reason, the media will continue to explore the representative enterprises and projects in several major areas of the new infrastructure, and present a series of reports for you.

As an important part of the new infrastructure, the status of the industrial Internet should not be underestimated. As a new type of digital commercial infrastructure software, digital Zhongtai is one of the core roles in the industrial Internet.

Sun Yihui, founder and chief executive of Bojun software, told the media that the landing of the industrial Internet has promoted the internal circulation speed of the chain, but if we want to better export output and provide services, we must use the logic of Taiwan and Taiwan to serve our capabilities. "The back end integrated supply chain, through the opening of Taiwan and Taiwan, is also the thinking of the entire industrial Internet."

So what is the practice of the industrial Internet? As the "new capital construction" of digital commerce, how will digital Zhongtai help the industrial digital transformation and economic transformation?

　　 What is the most important task of industrial Internet?

In the process of doing well in the industrial Internet, many enterprises are constantly exploring, trying and wrong, trying to find a way to succeed. In this regard, Sun Yihui believes that relying on the platform to match transactions is actually not reliable, and truly open up data, through the information system to share information in the industrial chain is the primary task. "This road may be very long, and it may require the government to work together to promote it, and to have patience and confidence."

From the perspective of textile and clothing industry, many enterprises have built B2B platforms to match the upstream and downstream businesses, but the effect is not satisfactory. Sun Yihui said that this is because everyone is influenced by 2C Internet companies more. They all feel that orders are most important. They hope to integrate Chinese textile manufacturing factories and give similar orders worldwide to a large factory to raise the level of manufacturing in China. "There are many such small businesses in Japan, which are first class all over the world. Many enterprises in China are doing such an attempt, but in fact, they are not successful.

After failing in the shoe B2B platform that Sun Yihui once made, he found that the road was not right. As a matter of fact, the division of labor in Chinese factories is very thin. The factories that eventually provide the finished products may only be the last sewing process. A large number of orders need to be completed by the upstream fabric, printing and dyeing, cutting and other manufacturers. This is an industry chain synergy.

"Many clothing manufacturers, in fact, you give him too many orders will destroy it. Because of the sudden expansion of orders, other links in the industrial chain such as fabrics may not be able to cooperate in time and fail to complete the production on time, resulting in the failure of orders. It is impossible for us to rely solely on the external flow of orders to pull an industrial chain and an Internet cluster. Because we have had experience and lessons before, so we have a deeper understanding. "

So how did Bo Jun adjust the orbit? What is the practice now?

According to Sun Yihui, Bojun software has a special digital operation Department to do CDP (Customer Data Processing) and industrial chain information and standardization. "The most ideal situation is that the manufacturers in the whole chain can share information, create unified data and process standards, and integrate and cooperate, so that the efficiency of the whole chain can be improved. Once the external orders come in, the whole chain will be able to move at the same time, which will enable the entire industrial Internet to have a qualitative upgrading.

　　 The core of digital commerce "new infrastructure" is the core.

Speaking of how to seize the bonus that the state advocated the "new infrastructure", Sun Yihui took the shoe and clothing industry as an example. The industry chain is a system based on private enterprises as a whole. In order to combine the advanced strategy of "new infrastructure", the excellent practice is to cooperate with some local governments with advantages to integrate their advantageous industries and do well the digitalization and trust of the industrial chain. Share information.

"For example, Guangdong is a huge province of textile and garment manufacturing in China. Fujian is a big province in China's footwear industry, even in the world. We will find textile, shoes, clothing, cosmetics, leather goods and other industries that know the most advantageous resources and discuss cooperation with local trade associations, promotion associations and other organizations to help local integrate and upgrade the entire industrial chain and speed up the recovery of local economy. In fact, this belongs to the category of "new capital construction". Sun Yihui said.

He also said that "new infrastructure" in these areas is through information technology to do data sharing, so that the marketing end data can guide the production and the entire supply chain coordination, and form a closed loop. For example, if we want to do a good job quickly, we have to get through the data. We now see that many enterprises in China are known to be using fast forward. In fact, they do not have a real flexible supply chain or really achieve it through fast reverse, but by increasing the intensity and input of upstream industrial workers, which is not a real means of industrial interconnection.

So, how can we get through the data and share information well? Sun Yihui believes that in this process, the digital center occupies the core position.

In fact, the sharing of enterprises in the industrial chain should be divided into two stages: first, to open up and share data, and to enable each enterprise's capabilities to form external services. "The landing of industrial Internet promotes the speed of internal circulation of the chain, but how can we better export output and provide services to the outside world? It is necessary for us to have the logic and concept of Taiwan and Taiwan so that we can serve our capabilities. The integrated supply chain of the back end is open to the public through Taiwan and China, which is also the thinking of the whole industrial Internet.

　　 2020 to do 5 hundred million

Sun Yihui told the media that Bo Jun software delivered more than 20 middle China projects in 2019. It is a relatively successful case in terms of customer usage, current benefits and reaction speed during the epidemic. "From the feedback of everyone, we can prove that this incident is reliable, and we have passed through."

At present, Bojun software is doing a new round of digital marketing solutions for BELLE international. Because of the bottlenecks in the original technology and the demand for more support from the business, BELLE has put forward three core requirements: first, the CRM system is limited to the customer operation after consumption, and the customer operation system covering the whole link is needed; second, multi-channel consumer digital information needs efficient One. ID solutions, and the formation of tag system management; three, the construction of automated precision marketing activities, iterative marketing, marketing output analysis to face changing market demand.

Based on this, Bojun software cooperated with BELLE to jointly build the CDP application for footwear and retailing industry benchmarking. At present, the first phase has been launched, and BELLE International's CDP has begun to operate successfully.

Specifically, members' insight and flexible crowd selection decreased from an average time of 5 minutes to an average of 500 milliseconds. Through the joint construction of dual stations, the subsequent data increments and business expansion did not affect the business response speed. The data is generated into the data entry label system, which has changed from at least 24 hours to real-time. Tags can be defined on a variety of complex and flexible conditions, weakening the relationship between tag construction and system development. In addition, all brand members have unified access to unified service in the middle stage. By analyzing and Learning Crowd purchase preferences of the same labels, we can realize the intelligent marketing of global members. Follow up software will continue to follow BELLE international digital marketing project.

For the 2020 plan of Bojun software, sun Yihui said that although the first quarter of the business was affected by the epidemic, the overall goal of the whole year has not changed. It is also clear and clear. That is to achieve sales of 500 million yuan, nearly double that of last year, and mainly in the field of Taiwan and China to grow.

There are two main areas of effort in the following areas: first, the pan retail industry, including the e-commerce system supported by the Sino Taiwan framework; two, the industrial Internet, and four industries, namely agriculture, textile and garment industry, cosmetics industry and leather goods industry.

Sun Yihui told the media, "these are relatively well versed in our industry. We are also doing projects in the field of industrial manufacturing, such as Chinese commercial flying, but this is not the key direction in the past two years. Our major plan is to be listed on A shares in China in 2022, so this year is a key year for us.