Jingdong Supermarket And Xinjiang Sign Up To Boost Camel Milk Industry Development

It is reported that Jingdong supermarket has reached a strategic cooperation intention with the Xinjiang Uygur Autonomous Region commerce department, and signed strategic cooperation agreement with the people's Government of Yili and the Kazakh Autonomous Prefecture Animal Husbandry Bureau.

The two sides will focus their efforts in the fields of e-commerce, unbounded retail, supply chain finance, intelligent logistics and other fields to boost the industrial structure adjustment and optimization of Xinjiang camel milk industry and special agricultural products.

Next, under the guidance of the Xinjiang Uygur Autonomous Region business hall and Animal Husbandry Bureau of Yili Kazakh Autonomous Prefecture, the brand side will set up "Xinjiang camel milk brand official self flagship store" in Jingdong supermarket and "Xinjiang camel milk brand official flagship store". The two sides will also link up the information flow of the industrial chain based on the traceability and anti-counterfeiting system of Xinjiang camel milk, and form a data and technology driven retail innovation solution.

In fact, Jingdong supermarket has a lot of connections with Xinjiang. According to the relevant media, in October 2018, the Xinjiang production and Construction Corps and Jingdong mall held a "Jingdong supermarket help sales Corps docking meeting" in Urumqi. At that time, the corps and the Jingdong supermarket signed a strategic cooperation framework agreement on agricultural products.