"Children'S First Share" Is Moving Away From Orbit.

Due to the lack of consumption in the domestic market, the invasion of foreign brands and other factors, as well as the impact of the new epidemic, high inventory has long been a common problem in China's apparel industry, and aner has not been able to avoid it. Balbara is also turning the sales strategy to the live broadcast of the electricity supplier during the special critical period. Is it possible for the future to be ready?

　　 Inventory "storm"

The children's wear industry is a highly competitive and promising industry. According to public information, "Annil angel" was formerly known as "Anil children's wear shop". Since its establishment in 1996, the brand has been in the history of more than ten years, and it is a private brand clothing enterprise mainly engaged in middle and high end children's clothing business.

It is understood that early in the process of listing, in the process of listing, there have been problems such as excessive inventory. Now, these deeply buried diseases have been pulled up again. So we can see that after the listing, he faces all kinds of pressure and is also struggling.

In the clothing industry, inventory is like a time bomb, deciding the life and death of an enterprise. In the face of the backlog, the company has introduced a discount scheme to promote some outdated clothes in season. However, the low discount rate of the company is so low that it can significantly affect the gross profit margin of the whole year.

　　 Changing the front line in time

At the critical moment, he accelerated the transformation of offline retail and promptly turned to online sales. Similarly, Barbara's children's clothing, sports brand XTEP, and 31st degree had similar moves. However, no matter how the sales form changes, the influence of offline channels on the overall competitiveness of enterprises can not be replaced.

In contrast to the Barbara children's clothing that had been established for 6 years, it is obvious that he is too hesitant in the transformation of sales channels, and Barbara fully converged the whole line under the fast and fast speed to further build the global consumer touch access and deepen the collaborative development of members, cloud stores, communities, live broadcasting and e-commerce platforms.

Semir group, the parent company of balbala, said in its annual report last year: "in order to establish the concept of ecologicalization of the electricity supplier, adjust the live broadcast structure, live the live broadcast with the red man, and seize the draught to speed up the adjustment from the" search stock era "to the" live incremental era ".

The memory of a presenter with the word "sorry Na Zai" is amazing. In the whole live broadcast, we can see that she tries to make the whole live broadcast boring and vivid, and will show the best performance.

The new sales model has been deepened by many people. Brand stores across the country have been fighting online breakthroughs.