Danish Tide Brand Hummel First Enters China To Settle In Shanghai Aegean Sea Shopping Park

Another movement tide brand will enter the Chinese market. According to media reports, the Danish movement trend brand Hummel is about to land in Shanghai, opening the first flagship store of China's tide sports brand.

It is reported that Hummel China's first flagship store will be located at the Aegean Sea shopping park in Shanghai. The storefront is divided into two storehouses with a total area of about 600. The store will focus on the Hummel fashion series and classic style series costumes, and will also sell all kinds of Limited stars.

Public information shows that Hummel was founded in 1923. It was a clothing sponsor of the Danish national football team and Real Madrid, Tottenham Hotspur, Aston Villa and other football clubs. However, Hummel does not seem to have a large audience in China. The first thing for Hummel to enter China is to open up the market.

According to Tmall's overseas flagship store, Hummel Tmall's overseas flagship store opened in May 16, 2018, but the current number of fans is less than 13 thousand, and the number of transactions is very small. In terms of classification, Hummel has also created scenes such as ball clothing, yoga, swimming, training, fitness and so on. Its number of fans on micro-blog is 20935, and the certification company is sporting goods (Guangzhou) Limited.

According to the survey, the company was founded in May 25, 2018 with a registered capital of 1 million yuan, and the legal representative is Huang Shaocong.

From the signal released by the Hummel agency, Hummel will be more frequent after the flagship store. The agency believes that the introduction of Hummel brand to China is mainly seen in the future trend of domestic consumption - the increasing demand for sports + trend type.

Huang Shaocong said that in the next few days, Hummel will cooperate with nearly 100 stars in China. At the same time, it will plan cross boundary joint names every quarter. Cooperation IP includes elements of national tide and national cultural relics. Hummel flagship stores across the country will also create a "Chao sports live shop", invite local anchors to the store to broadcast live goods, and online will also cooperate with the major e-commerce platforms and anchors.

In addition to paying close attention to the opening of the air curtain and the red people and bringing the brand to fame, Hummel also plans to expand online, and will open a Hummel brand store in the core business circle of the second tier cities in China, covering many provinces and cities such as Shanghai, Guangzhou, Jiangsu, Zhejiang, Chongqing, Jiangxi, Henan, Shandong, Jilin, Liaoning and so on.