Hai Lan'S Home Revenue In 2019 Increased 15.09% Compared To The Same Period, Net Profit Fell 7.07%

Recently, Hai Lan's home disclosed the annual report of 2019 and the first quarter of 2020.

According to the 2019 annual report, in 2019, the company achieved a revenue of 21 billion 970 million yuan, an increase of 15.09% over the same period last year, and a net profit of 3 billion 13 million yuan, down 7.07% from the same period last year.

The first quarter of 2020 showed that the company achieved operating income of 3 billion 848 million yuan, a decrease of 36.80% compared with the same period last year, and net profit attributable to shareholders of listed companies was 295 million yuan, a decrease of 75.59% compared to the same period last year.

According to the annual report of Hai Lan's 2019 annual report, the total retail sales of clothing commodities in 2019 were 977 billion 800 million yuan, which was 2.6% higher than that in 2018 and 5.9% slower than that in 2018. The annual online retail sales volume was 106324 billion yuan, an increase of 16.5% over the previous year, and the growth rate dropped by 7.4%.

In the development of a relatively slow environment, Hai Lan's home is still performing well. In 2019, the company implemented the strategic optimization of "focusing on the main brand". With the core of Hai Lan home as the core, the main brand was rebuilt and upgraded, and the core upgrade from "man's Wardrobe" to "Chinese men's clothing and global value" was carried out to provide male customers with high value clothing products with full scene demand.

At present, the group's main brands are HLA, SANCANAL, HEILAN HOME, OVV, black whale (HLA JEANS), boys and girls (HEY LADS) and Ying Shi (YEEHOO).

According to the China Men's wear market report released by Ou Rui International, in 2019, Hai Lan home brand ranked first in the market share of 4.7%, ranking the highest in 6 consecutive years.

At the same time, in terms of channel layout, Hai Lan's home has further promoted the layout of all channels under the line and online, and successfully opened up the Japanese market. During the reporting period, there were 301 stores with a total number of stores and 5598 stores, including 56 overseas outlets to achieve synergy development of multi brand, multi-channel and multi category, and the market share was effectively improved.