In April, Semir'S Online Traffic Was Unstable, With A Net Profit Of Only 72 Million In The First Half.

Zhejiang Semir apparel Limited by Share Ltd (hereinafter referred to as "Semir apparel") disclosed a quarterly report in 2020. During the reporting period, the company achieved operating income of 2 billion 738 million yuan, down 33.51% compared to the same period last year, and realized a net profit of 17 million 482 thousand and 500 yuan attributable to shareholders of listed companies, down 94.96% compared with the same period last year. During the reporting period, the gross profit margin of the company was 41.1%, down 0.6 percentage points from the same period last year, and the net interest rate was 0.6%, down 7.8 percentage points from the same period last year.

Semir apparel explained that the decline in performance during the reporting period was mainly due to the decline in sales affected by the epidemic. At the same time, Semir apparel expects that the net profit margin attributable to shareholders of Listed Companies in 2020 1-6 is down by 70%-90%, about 72 million 210 thousand and 600 yuan to 216 million yuan. The main reason for the change in net profit is due to the impact of the new crown pneumonia epidemic at home and abroad. The company expects to reduce its operating income in the 1-6 months compared with the same period last year, reduce domestic business profits and increase overseas business losses.

Financial reports also showed that during the reporting period, Semir's clothing inventory reached 4 billion 18 million yuan, down 2.2% from the beginning of the year, down 1.4% compared with the same period last year. Huaxi Securities analyst Tang Shuangshuang believes that this is mainly caused by several factors. First, the logistics is limited, and the franchisee returns are postponed. Two is the reduction of wholesale business delivery control channel inventory in the second half of 2019. As the first quarter of this year, revenues fell sharply, inventories / revenues rose to 147%, up 48PCT over the same period last year, and inventory turnover days were 227 days, an increase of 68 days compared with the same period (159 days in the first quarter of 2019). Considering that the epidemic will affect the 2019 winter cargo tail cargo, 2020 spring and summer wear, and overturn franchisee returns, Tang Shuang Shuang expects that the stock pressure will increase again at the end of the two quarter.

The first textile net reporter learned from the earnings report that by the end of 2019, Semir's clothing inventory was 4 billion 109 million yuan, down 6.99% from 4 billion 417 million yuan in the beginning of the year, which was 22.33% lower than the 5 billion 290 million yuan at the end of the three quarter of 2019. The proportion of the stock account for the end of the reporting period decreased by 6.85 percentage points, indicating that the company strengthened inventory control during the reporting period and promoted the improvement of operational efficiency.

Wan Lian Securities researcher Chen Wen believes that the impact of the epidemic is huge, resulting in a serious loss of Semir clothing in the first quarter, and the slow-moving goods may bring the risk of loss of inventory losses in the future. In addition, despite the gradual recovery of domestic epidemic and consumption coupons to stimulate consumption, the situation in foreign countries is still grim. A large proportion of Kidiliz abroad has risks of further expansion of losses, and the company's future performance is still under pressure.

However, the first textile network reporter learned from Semir costumes that the retail channel of Semir apparel line is now recovering well. From the offline channel, in March, with the effective control of the domestic epidemic situation, the flow of stores under the line was obviously restored, and the retail outlet of the store was improved. Semir clothing expects that it will get better recovery in April, and as the epidemic is controlled and improved, After the resumption of study, the consumption demand will be released. However, Semir apparel said frankly, in the process of improving retail business, the company's store traffic in April is not stable enough, and with the end of the epidemic, consumer demand will be further released. Semir apparel is expected to return to its previous level, and the future growth can be expected.

The industry insiders said that during the epidemic period, Semir clothing quickly promoted the new business of live short video and other new businesses, set up the concept of ecology, adjusted the live broadcast structure, and put the store together with the live broadcast of the red people, and seized the draught to speed up the ecological adjustment from the "search stock age" to "the era of live broadcast increment".

According to the financial report, the total revenue of Semir clothing in 2019 was about 19 billion 337 million yuan, an increase of 23.01% over the same period last year, and the net profit attributable to shareholders of listed companies was 1 billion 549 million yuan, a decrease of 8.52% compared to the same period last year. According to the business sector,

1, leisure apparel business income 6 billion 544 million yuan, down 3.64%, online income high single digit growth, offline low single digit income decline.

During the reporting period, Semir clothing focused on 95, set up an ideal shop model, promote the upgrading of concept stores and experiential shops, and speed up the layout of overseas markets. By the end of 2019, 14 overseas stores had been opened. In 2019, the retail scale reached 30 million yuan, and overseas channels were developed for commodities to meet the needs of special festivals and climate in overseas markets. At present, the average efficiency of overseas stores is higher than that of domestic stores, which provides new ideas and operational experience for domestic channel commodity combination.

2, children's clothing business business income of 12 billion 663 million yuan, an increase of 43.50%. The original children's clothing business income of 9 billion 694 million yuan, an increase of 20.78% over the same period. Online revenue grew by about 35%, while offline revenue grew by more than 10%. In addition, the French KIDILIZ group's children's clothing business income was 2 billion 969 million yuan.

The first textile network reporter learned from the financial reports that as of December 31, 2019, Semir clothing has established 10257 offline stores in all provinces, autonomous regions, municipalities directly under the central government and overseas, including 1310 Direct stores, 8677 franchise stores and 270 affiliated stores. According to the brand, Barbara and other children's clothing stores increased from 5293 to 5790, increasing 497, increasing by 9.39%; Semir casual wear and other adult wear. Shops decreased from 3830 to 3766, reduced by 64, decreased by 1.67%; KIDILIZ group stores decreased from 782 to 701, reducing 81, down 10.36%. In addition, the number of new shops and closing shops in the annual report is listed in the annual data sheets of the company's annual reports. The figures are still higher in terms of quantity and proportion, indicating that the structural optimization of shops is still continuing.