Underwear Brand, An Li Fang, Fell About 30% In The First Quarter.

April 28th underwear brand The sales figures for the first quarter of 2020 were released. By the end of March, the overall sales volume of the first quarter was down by about 30% compared with the same period last year, and the net profit in the first half of June 30, 2020 is expected to decrease in the same period.

In the first quarter, there were 1611 retail outlets, compared with 53 in 2019. Over the past fifteen months, the sales volume of the brand stores decreased to double digits. The reason for the decrease in net profit is mainly due to the closure of the new crown outbreak and the weak atmosphere in the retail market.

In recent years, the competition in the underwear market is fierce, and the traditional brands have been battered. The arrival of the epidemic has again deepened its adverse effects. For this reason, Anli Fang has implemented a series of cost control measures, reducing the cost through the director's salary reduction for three months, streamlining the structure and reasonable scheduling.