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The Apparel Industry Chain Is Changed From "Relationship Chain" To "Value Chain", And The Super Individual Is Born.

2020/4/29 15:16:00 0

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The epidemic has accelerated the rise of individual economy and freelance. After the outbreak, the relationship between people will become more independent and move towards network synergy. Therefore, traditional office mode will have an impact on traditional corporate structure. In the future, no relationship exists between people and people at any time. Each person is an independent economy. He can record the contribution of each person to the whole value through the way of value recognition, thereby distributing the value. The industrial chain will turn from the "relationship chain" to "value chain".

Super individual

The organizational structure of society is changing from company + employee to platform + personal. The increase of working distance provides space for individual to release energy.

Terminal shopping guide realizes the realization of the market value of enterprise products, and the severe situation of zero passenger flow makes them become "super individuals". Perhaps the retail format that will take place in the next 35 years will be "rolled" for three months in a special period, like a compressed biscuit before the enterprise. Sales do not depend on offline stores, they become fragmented, and become the super individual by the business oriented shopping guide, and their performance is created by their ability.

During the epidemic period, the moussing group brought into full play the energy of the super individual, and guided the purchase to consumers through the "10 full 89% off" preferential efforts. As long as you participate in the promotion, you can get 5% of the actual sales amount as a commission, and many "consumers" become "consumer business operators". This group of forces will be more powerful, and promote the acquaintance circle to participate in the promotion. This promotion of GXG group brand small program has completed tens of millions of sales, added tens of thousands of salesmen.

Using individual as a unit, the chain value can be relied on to open up a free access channel for every super individual and system backstage. The background is the soil that can be provided to the terminal individual. It has strong support ability and more flexible handling orders. The link between the background and shopping guide is no longer a hierarchical link between the upper and lower levels, which is a more free and efficient coordination. The shopping guide has a limited power, and consumers have more autonomy and decision-making ability. As a result, shops, large areas and even headquarters are the center of sales.

The boundaries between the three roles of producers, operators and consumers are becoming more and more blurred, and the structure of enterprises will be dismantled, so that we need to focus on value and carry out a reorganization of relations. Consumers become operators, and buyers show off the mask of the standard models. The company invites customers to do physical exhibits in the studio and achieves very good sales results.

Role transformation

Designers are the most important productive forces of clothing enterprises. In the epidemic, their office environment and role positioning have undergone tremendous changes.

Grim form realizes the dream of "996" designers working at home, but the seemingly commuting time does not save more time for them, but is more busier than before.

Working at home means that the boss and employees can not face to face contact. In the absence of work assessment, tasks should be promoted. Everyone's role definition must be clear and responsibilities should be clear. What role to play, what responsibilities to undertake, what value to create, and full-time expertise to promote individuals, even in different places, can also work synergy and efficiency.

Studies have shown that the pressure of commuting workers who strictly distinguish between work and life has increased, especially in creative work at any time. The designer's experience of cognitive transformation from work role to family role is more energy consuming. It is against the vagueness of its boundaries to make work and life blend and enjoy comfortable office at home.

A relatively small number of clothing brands do not have a large shopping guide group. After completing their functions, designers should be transformed into the role of shopping guide. Unlike regular selling, fashion designers are more of an introduction to personal IP output and products, which can be attributed to the fans economy. Live broadcast can spread the brand culture and idea without regional restrictions, so that more people have heard of their own brands. This is very suitable for independent designers. Their products need more comprehensive display, highlighting the design spirit than flat display. They are not lack of creativity, but also need feedback from fans. The change of roles will help them understand the market better.

The epidemic forced enterprises to make adjustments quickly in such a tight period of time, which is what they want to do a few years ago. From the perspective of change, this is the historical moment of changing inertia.