Chinese Brands Were Expecting Children'S Clothing Market To Remain Dominated By Local Brands.

In recent years, the "Chinese brand" has been on the rise. The "2020 China brand day" was held on -12 May 10th. The theme of the event is "China's brand, the world's sharing", "all-round well-off society, quality life, global war epidemic, brand strength".

"Jing Yi Jing Jing", "Jia Yu Hu Xiao", "big tools connected", "Zhejiang products"... Nearly 40 "cloud" exhibition hall is brilliant, with the help of live broadcast online, 720 degree panoramic presentation, and graphic transmission to the audience in front of the screen: "new national goods" and "new brand" are rising.

The rise of Chinese brands can also be seen from the development of children's clothing industry in recent years. Domestic professional children's wear enterprises generally started in the middle of 1990s, compared with those in Europe and America.

But when we look back from the past, we will find that children's clothing industry has changed dramatically, not only the local children's wear brands, but also the brand's sense of design and the quality of clothes.

In addition to the emergence of professional children's wear brands, sports brands, fast fashion brands, casual wear brands and other adult clothing brands and luxury brands have also stepped up the market for children, forming the current situation of multi brand fighting at home and abroad. They are divided into luxury products, high-end brands, high-end brands and low-end brands according to the price dimension.

Generally speaking, luxury and high-end market are mainly dominated by international brands, and local professional children's wear brands are mostly concentrated in the high-end market.

　　 The orientation of children's clothing is the main trend of children's clothing in the future.

At present, the market of children's wear products in China is still mainly in the middle and low end, and the demand for high-end children's clothing has not been fully released. In the future, the middle end children's clothing brand will be the main demand of consumers.

According to China's current economic level and consumption level, price performance is still the core of the balance of family consumption, and the price range of middle end children's clothing is covered by a wider consumption group. Take the local brand Eaton fashion children's clothing as an example, its price is located at the middle end price, but it already has the high quality quality, and the international fan's popular design, satisfies the majority family's expense pursuit.

In the future, the children's clothing market in China will still be dominated by domestic brands, and the strong support from the state to Chinese brands will certainly promote the development of children's wear brands. Looking forward to the new pattern of children's clothing brand in the domestic market, we expect the Chinese local brands to give us bright expression.

"Enter Eaton fashion investment page