Consumer Oriented Promotion

< p > (1) cost Coupons: the price coupon is a price tag that a commercial unit gives to the customer with the advertisement or the product's outer packaging, but its value can only be realized in the store designated by the cost ticket operator.

Customers usually use a price coupon for a few percent of the price, but another is a "automatic pay coupon" that can be converted into money after buying a price coupon.

At the beginning of 90s, some stores in Beijing began to use coupons, but the scale was far less common than that in American stores.

Beijing Seth shopping center has issued a series of "clothing, food and use" series of coupons, the amount of the discount is 20 yuan, 10 yuan and 20 yuan respectively.

< /p >

< p > (2) additional paction: additional paction is a short-term price reduction method, and its specific way is to pay customers a certain amount of free goods of the same kind in the paction.

The common language of this method is "buy a few to send several".

Additional pactions are also widely used in fast food restaurants, such as pizza hut in Pizza Hut in Beijing. Customers can get different free drinks depending on the amount of meal they eat when they are at a quiet time in the required shop.

< /p >

< p > (3) < a href= "http://www.91se91.com/news/index_c.asp" > discount < /a >: discount means selling goods at a discount to the price of goods. The discount ranges from 5% to 50%. Excessive or too small will cause customers to have doubts about the truth of promotional activities.

The discount sign can be posted outside the shop or marked at the discount place.

< /p >

< p > (4) < a href= "http://www.91se91.com/news/index_c.asp" > kickback < /a >: rebate to consumers is not realized immediately after consumers buy goods, but needs a certain step to complete.

Usually, the logo of the rebate is attached to the package of the product or printed directly on the product's packaging, for example, the rebate mark of the liquor is usually wrapped in the bottle mouth.

After buying a product with a rebate mark, consumers need to send the rebate label back to the manufacturer, and then send the check to the consumer by the manufacturer according to the rebate amount.

< /p >

< p > (5) < a href= "http://www.91se91.com/news/index_c.asp" > prize sale < /a >: prize sale is one of the most attractive sales promotion methods, because once the consumer wins the prize, the value of the prize is very attractive. Many consumers are willing to try this risk free prize buying activity.

In China, the law stipulates that the amount of a single prize can not exceed five thousand yuan.

In addition to the prizes being bought immediately, in order to improve the credibility of the prize sales, the organizers of the raffle generally asked the notary office to supervise the raffle spot and publish the results of the raffle in the larger circulation local newspapers.

< /p >

< p > (6) samples: the meaning of the sample in the promotion strategy includes two kinds of new products and on-site samples.

Many enterprises are willing to sell small packages of products to consumers to promote products and stimulate purchases when they are introducing new products. If they are food, they should be directly taken to customers in the shops.

P*G has donated a lot of samples of PANTENE shampoo in Beijing to enhance consumer awareness of this product.

< /p >

< p > (7) on-the-spot demonstration: the promotion method of on-site demonstration is also to enable customers to quickly understand the characteristics and performance of products, so as to motivate customers to purchase ideas.

There are more and more products on the market in Beijing, including steam irons, food processing machines, various cleaning tools and health care products.

Live demonstrations can save a lot of money to introduce the cost of product mailing advertising, and enable customers to experience their environment and get perceptual knowledge.

< /p >