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    Heng Yuan Xiang Costumes &Nbsp; Bao Jianfeng From Grinding Out

    2010/5/28 11:11:00 96

    Heng Yuan Xiang Fashion

    Heng Yuan Xiang was founded in 1927 as a time-honored brand, which originated in Shanghai. "Heng Yuan Xiang" is the three word from its founder, Mr. Shen Laizhou, from a spring festival couplet "Heng Luo department store, Yuan FA Qian Xiang". In 1999, Heng Yuan Xiang won the title of "China well known trademark". In 2002 and 2003, it won the title of "the ten most popular brand in China" for two consecutive years. In 2008, Heng Yuan Xiang successfully sponsored the Beijing Olympic Games and became the first Chinese Olympic Committee's partner in 2009 ~2012.
    Shanghai Heng Yuan Xiang Garments Co., Ltd. was founded in 1998 and is a wholly-owned subsidiary of Heng Yuan Xiang (Group) Limited. Heng Yuan Xiang has a strong brand influence Heng Yuan Xiang (Group) Co., Ltd. as the background support, adhering to the classic brand culture concept of Heng Yuan Xiang, at present, Heng Yuan Xiang men's wear has become a series of varieties including jacket, Western-style clothes, shirts, down garments, trousers, women's wear, neckties and so on. Now it has 9 joining factories and nearly 100 dealers, and the market network terminals are all over the country. With its excellent quality and unique grasp of details, it is loved by more and more consumers.
    Heng Yuan Xiang clothing can achieve today's achievements, and is closely related to the joint efforts of the whole Heng Yuan Xiang costume Union. From the factory's strict control of product quality, the active development of product variety, to the dealer's deep understanding of the brand, the hard work of the market, and the enthusiastic service spirit of the whole staff, Heng Yuan Xiang clothing is like a harmonious big family, moving towards a better and stronger goal.


    Brand leading "intelligent" Olympic World Expo etiquette equipment


    Heng Yuan Xiang clothing focuses on the creation and promotion of its own brand, striving to convey the most distinctive brand culture to consumers. The pursuit of excellence, innovation and creation is the brand culture and goal of Heng Yuan Xiang. At the opening ceremony of the 2008 Olympic Games in Beijing, the image of "tomato scrambled eggs" attracted the attention of the world when the ceremonial equipment of the Chinese delegation was carefully constructed. The classic style of red and yellow and superb tailoring are also well received by the Olympic Committee and athletes.
    In December 2005, Heng Yuan Xiang became a sponsor of the Beijing Olympic Games and the first textile sponsor in Olympic history. Heng Yuan Xiang, the Chinese time-honored brand enterprise, has shouldered this important mission. After receiving the task, Heng Yuan Xiang garment, who is responsible for the specific production of clothing, has made every effort to concentrate the most advantageous force and make use of the professional team to make the whole design, production and distribution process smoothly.
    Heng Yuan Xiang costumes, as a partner of the Chinese Olympic Committee, has always insisted on tailoring the athletes of the Chinese sports delegation to provide high quality and professional services for them. It includes 2009 Canadian Winter Olympic Games, the 2009 East Asian Games, and the upcoming 2010 Asian Games in Guangzhou and the 2012 London Olympic Games.
    In the 2010 World Expo, Heng Yuan Xiang costumes built a Chinese and Western uniform for the Chinese National Pavilion, and integrated the architectural elements of the Chinese Pavilion and the green and low carbon environmental protection concept in the costume design. It reflected the theme of "Better City, better life" from all the details of the uniform. Through these international large-scale projects, Heng Yuan Xiang wears the brand of Heng Yuan Xiang on the world stage, making Heng Yuan Xiang dress a certain authority in the professional field of clothing.


    Quality leading and quality excellence enterprise


    Heng Yuan Xiang garment is constantly innovating and developing in the industry, aiming to provide consumers with better quality and more reassuring products. In 2002, Heng Yuan Xiang men's clothing was awarded the annual "China's most popular" men's clothing brand by the National Men's wear industry association. In 2004, ~2007 won the "value award" and "public Award" of the annual awards of Chinese clothing brand for four consecutive years.
    As the quality system of Heng Yuan Xiang has been improved, Heng Yuan Xiang has carried out strict product quality supervision work and achieved satisfactory results. In October 2009, the company was awarded the title of "top quality goods" in 2009 in the quality inspection of shirts and jackets jointly sponsored by the national clothing quality supervision and inspection center. At the same time, it won ten consecutive years of quality products in the quality inspection of the shirts industry, and awarded the "good quality enterprise" honor card. In October 2009, the company was awarded the "60 years unforgettable textile and clothing brand" by "China textile daily" and the new China brand selection committee of 60 years.

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