Yichang Forms Clothing: Enterprises Need To Go Abroad To Maintain Sustainable Ecological Environment.

Hu Gang, chairman and general manager of Yichang Fashion Co., Ltd.

Going out requires a sustainable "ecological environment".

From our personal experience, the Chinese clothing market has gradually entered the "brand era" from the "product era" of clothing consumption, and many garment enterprises began to operate and implement their own clothing brand strategy.

Through the operation of clothing brand, we continuously integrate internal and external resources and establish channels to achieve brand competitiveness in the market.

In the draft of "the outline of the great power", it is mentioned that "capital supports brands and enterprises go out, and funds support international propaganda and establish a new international image".

In my opinion, to build a strong garment country, we must first have China's international clothing brand, have the influence of the world's Chinese creativity, and establish the strategy of internationalization of China's clothing brand.

Only by promoting the internationalization of Chinese brands can we create the international competitiveness of Chinese brands.

Many Chinese clothing enterprises with international brand DNA have strong brand development, but they need more policy support and financial support.

In the "brand era", the state should encourage international creativity of Chinese brands, promote brand growth, pform independent brand enterprises from "pure world brand" processing plants into "international brand" operators, strive to integrate channel resources, promote the rapid development of garment enterprises, promote the listing of Chinese clothing brands, and enhance their international competitiveness.

It is worth emphasizing that trade associations should appeal to the government to give more beneficial and sustainable policies and financial support to Chinese clothing brands, and create an "ecological environment" conducive to the growth of clothing brands, and boost more Chinese clothing brands onto the international stage.