Misunderstanding In Promotion Of Clothing Stores

< p > < strong > 1, < a href= "http://www.91se91.com/news/index_c.asp > > promotion purpose < /a > unclear" /strong > /p >

< p > generally speaking, promotion has to achieve five purposes: increasing sales volume, handling inventory, fighting competition, maintaining old customers and upgrading the image of stores.

In fact, many dealers seldom think about what they want to achieve when they plan to promote sales, but only promote sales promotion.

Or think that sales promotion is to improve sales, and sales as a measure of the promotion of the only standard.

In the end, not only the sales promotion effect is bad, but also the image of the store is damaged.

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< p > < strong > 2, promotion theme missing or vague < /strong > < /p >

< p > many promotions do not have a theme, and there is no activity standard for the whole sales promotion.

It is difficult for customers to stimulate customers' interest, so that sales promotion fails to achieve sales promotion purposes.

Or promotion theme is not very different from competitors or past themes, and even does not match the content of activities. The promotion effect is not as good as once.

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< p > < strong > 3, < a href= "http://www.91se91.com/news/index_c.asp" > promotion mode < /a > single < /strong > /p >

< p > many dealers believe that using price as a promotional tool and using price to attract customers are invincible.

It is hardly known that price reduction is a double-edged sword, which has hurt others, stabbed themselves, reduced profits and damaged the brand image.

In fact, the meaning of promotion itself is to attract consumers by means of some updates rather than the most traditional price changes without adjusting the price.

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< p > < strong > 4, < a href= "http://www.91se91.com/news/index_c.asp > > promotion time < /a > inappropriate" /strong > /p ".

< p > many dealers see that other stores are under pressure to start sales promotion, or wait until sales have dropped obviously before they want to promote sales.

In this way, they stand in a passive position, and the promotional effect is often not obvious.

In addition, many dealers do not have enough time limit for a promotion, there is no plan, randomness is too strong, so that sales can not be fully effective.

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< p > < strong > 5, gift choice blindly < /strong > < /p >.

< p > the functions of gifts can be divided into two categories: one is to pfer the customers' sight, to lure customers to buy goods; the other is to maintain the return of the old customers and improve the purchasing value of the customers, two.

At present, some stores do not choose the gifts according to the customers' mindset when they buy and sell promotions. They emphasize too much the price of the gift instead of the value, and fail to cater to the most intense demand psychology of consumers. Finally, the gift is just a windfall, rather than a source of incentives for customers to buy, or even a lot of customers reject the gift, but it affects sales volume.

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< p > strong > 6, promotion preparation is not enough < /strong > < /p >

< p > a lot of dealers think of promotion today. They will start the sales promotion tomorrow morning when they open the door.

What is different from the usual is that after the customers enter the shop, they will tell the sales promotion orally, or just post two big newspapers outside the shop.

As a result, many customers do not know the contents of promotional activities, resulting in poor sales promotion, or there are often problems in promotions, resulting in continuous changes or forced stop of promotional contents, which will affect the entire sales promotion plan.

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< p > < strong > 7, lack of market segmentation for target customers < /strong > < /p >

< p > not many clothing brand products are faced with all groups, basically have their own specific consumer groups.

In actual sales promotion, many promotions of dealers want to catch all consumers in the world, but this is the misunderstanding of promotion.

In addition, many dealers complain that consumers lack loyalty, and they never treat loyal consumers and ordinary consumers separately.

Neglect the maintenance of loyal customers.

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< p > < strong > 8, and no assessment will be made after the end of the promotion < /strong > < /p >

< p > a lot of dealers are only going to recover the relevant promotional items after the sales promotion is finished. The sales promotion effect is good or bad only in view of the data in the accounts, which can only show the profit and expenditure situation.

Where the promotion is good, it's not good to be there. It's just a vague feeling in my mind that I can't sum up.

In this way, many mistakes can not be avoided in the next promotion, resulting in poor promotion effect and a headache for myself.

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