Six Digital Diagnostics Store Performance

< p > < strong > 1, < a href= "http://www.91se91.com/news/index_c.asp > > passenger flow < /a > /strong > /p >

< p > passenger flow refers to the number of target consumers who pass the store in a certain period of time according to a certain location, that is, the number of people who meet the requirements of the brand target consumers before passing the shop door.

Passenger traffic is mainly affected by store location, weather and large-scale activities.

When the street shops meet rainy days, the volume of traffic decreases, and the sales volume of shopping malls is greatly increased.

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< p > strong > two, store volume / < a href= "http://www.91se91.com/news/index_c.asp" > store rate < /a > /strong > /p >

< p > entry quantity refers to the number of consumers entering the store; the rate of entering shops = the quantity of entering shops / passenger volume *100%.

The volume of the store is mainly influenced by brand influence, promotion and promotion, store image, atmosphere, windows and water display.

Standing at the angle of an enterprise or a single store, it is of different significance to enter the store data. Enterprises usually analyze the store by standing at the angle of brand, promotion, promotion and store image.

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P > < strong > three 、 < a href= > http://www.91se91.com/news/index_c.asp > test penetration rate < /a > < /strong > < /p >

< p > the customers stay in the shop for more than X minutes. Touch the products with hands and carry out trial experience or product consultation for effective trial rate.

Try out rate = the number of consumers trying to wear products / *100%.

The trial rate reflects professional and technical problems, mainly including product design, display, matching and service flow.

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< p > < strong > four, turnover rate < /strong > < /p >

< p > refers to the proportion of the number of people in the shop.

The turnover rate = the number of consumers who purchase the product, or the quantity of *100% entering the store, such as the number of people entering the shop and the turnover of 30 people, the turnover rate is 30%. The turnover rate is 30%.

Turnover rate reflects personnel quality, teamwork, sales process and skills.

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< p > < strong > five, the joint rate < /strong > /p >

< p > refers to the ratio of the number of pactions to the total number of customers in the current period.

Even single rate = consumption paction number / total odd *100%, for example, there are 100 consumers to pay the day, the number of 200 pieces of pactions, the joint rate is 2.

The joint rate reflects problems of single sales skills, cashier and rest area products.

Increasing the joint rate is an effective way to improve performance in the case of less store entry.

(it can also be measured by single rate, not detailed, interested friends, direct consultation with Lao min) < /p >

< p > < strong > six, recurrence rate < /strong > < /p >

< p > for convenience of statistics, the turnover rate of this department mainly refers to the proportion of the total number of customers entering the store after the membership becomes a member, which accounts for the total number of VIP members (excluding the number of new entries in the month).

The rate of return = the number of members who consume again, or the total number of VIP members, *100%, for example, there are 3000 members in A store, and 200 members come to the store again, and the rate of return is 6.7%.

According to the industry and brand, the design of the target value is different. It looks at the two levels of enterprises and shops, and is related to member maintenance, marketing and value-added services.

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< p > the management of a shop is usually divided into front desk and backstage, the front desk is people, goods and field, and the background is performance management, daily business management and financial management.

Based on the single store operation, through the test statistics of the time periods, the six figures compare the three aspects of the front desk, including the people, the goods and the field, to improve the performance.

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