Interpretation Of The Four Major Pricing Rules Of Clothing Stores

< p > < strong > low price method < /strong > < /p >.

< p > cheap is not good.

Good goods are not cheap. This is a thousand years' experience. What you have to do is to eliminate this prejudice.

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< p > this strategy first sets the price of the product as low as possible, so that the new product is quickly accepted by the consumers, giving priority to the leading position in the market.

Because of low profit, it can effectively exclude competitors and occupy the market for a long time.

This is a long-term battle, suitable for some large enterprises with large capital.

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< p > for a manufacturing enterprise, the price of the product is very low. First, open the market, occupy the market, then expand production and reduce production costs.

For commercial enterprises, it is possible to lower the selling price of goods as much as possible. Although the sales profit of a single commodity is relatively small, sales increase and total business profits will increase.

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< p > in the application of low price method, we should pay attention to: (1) prudent use of high-grade commodities; (2) prudent use of consumers who pursue high consumption.

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< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > safety law < /a > /strong > /p >

Less than P, the value of 10 yuan, sold for 20 yuan, is earned on the surface, but it may have lost a customer.

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< p > for general merchandise, the price is too high, which is not conducive to opening the market. If the price is too low, it may lose money.

Therefore, the most reliable and reliable thing is to set the prices of commodities moderately, consumers can afford to buy them, and salesmen are also very convenient to promote sales.

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< p > < a href= "http://www.91se91.com/news/index_c.asp > > safety price < /a > is usually purchased from cost plus normal profit.

For example, the cost of a pair of jeans is 80 yuan. According to the general profit level of the garment industry, expect each pair of jeans to get a profit of 20 yuan, then the safety price of this pair of jeans is 100 yuan.

Safe pricing, price appropriate.

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< p > in practice, if the reputation of the enterprise is not large, even the safety pricing is not safe.

Consumers who want to make famous brands and high consumption feel that your products are too low, and those who are practical and inexpensive are dissatisfied with your price.

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< p > < strong > non integer method < /strong > < /p >.

Less than P, a thousand miles away.

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< p > this is a non integer method of setting the retail price of commodities into a zero end. Sales experts call it "non integer price".

This is a price that can excite consumers' desire to buy.

The starting point of this strategy is that consumers always feel that the price of fractional price is lower than that of integer price.

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(P) one summer, a daily grocery store entered a batch of goods at a price of 1 yuan per item, but buyers were not enthusiastic.

But the shop had to decide the price, but considering the cost of the purchase, it only reduced 2 cents, and the price became 9 cents and 8 cents.

I can't imagine that the difference between the 2 cents has made the situation steeper, and the buyers have been in an endless stream, and the goods have been sold out quickly.

The salesman was delighted and sighed, only 2 cents.

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< p > practice has proved that the "non integer price method" can really stimulate consumers' good psychological response and achieve obvious business results.

Because the price of non integer is similar to the price of an integer, but it gives consumers different psychological information.

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< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > integer method < /a > /strong > /p >

< p > the strong wind knows the strong grass, the good horse matches the saddle.

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A car manufacturer in the US, P, has publicly declared that it wants to build a large luxury luxury car for the richest people in the world.

This car has 6 wheels, the length is two Cadillac limousines, there are bars and bathrooms in the car, the price is set at 1 million dollars.

Why do we have to set an integer price of US $1 million? This is because the purchasers of high-end luxury goods usually display their identity, status, wealth and magnanimity, and the $1 million luxury car is catering to buyers' psychology.

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< p > for the high-end products, durable goods and so on, we should adopt an integer pricing strategy to give customers a sense of "one penny and one piece of goods" and store up the image of goods.

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