Linyi International Home Textile City Settled In Taiwan City

With the trend of "heavy decoration and light decoration" in home furnishings, home textiles have been more and more improved from practicality to decoration, and the home textile industry has been "activated" unprecedentedly.

As a famous commercial city in the whole country, Linyi, Shandong province has a bright future in home textile industry, but there is no professional market. The emergence of Taiwan Linyi international home textile city will fill the gap and boost the upgrading of Linyi's home textile industry.

　　 Home textile industry favored by investors

China is the largest producer and exporter of textiles and clothing in the world. In 2012, China's home textile and garment trade increased by leaps and bounds. The annual turnover of China's home textile market exceeded 800 billion yuan, and the annual turnover of China's clothing market exceeded 1 trillion and 500 billion yuan, and online shopping alone exceeded 300 billion yuan. According to the insiders, according to the consumption habits of developed countries, 3 categories of clothing, household textiles and industrial textiles should account for 1/3 of the total market consumption. But China's clothing consumption accounts for about 65% of the total, while household textile consumption accounts for only 23%, and household textile consumption accounts for less than 1% of the total consumption expenditure. From the actual gap between home and abroad home textiles consumption and the future development trend, China's home textile industry has great room for development.

Moreover, people's consumption concept of home textiles is also changing gradually. The change of public consumption concept, the growth of wedding and festival consumption will make the prospect of home textile market very promising in the future. The huge consumption potential of home textile market will be released, and home textile trade will enter a blowout era. These factors make the home textile industry popular among investors.

　　 Linyi Home textile market Urgent need to upgrade

In recent years, the home textile industry in Linyi has seen a thriving scene. Its good development trend is favored by the market, but there is also a problem that can not be ignored behind the prosperous development of this industry.

An industry analyst who has been engaged in home textile industry for more than ten years has analyzed that Linyi is a famous commercial city in China. The home textile industry is a marginalized market branch which is naturally separated from the textile market. Due to historical reasons, whether bedding, curtains or towels, ornaments and so on are all spontaneously formed and operated.

In this regard, the person believes that Linyi Home textile industry It is difficult to form a professional market for so many years. The main reason is that the operation of home textiles needs larger venues and the cost of operating sites is high, which has led to many operators unwilling to expand their business scale.

　　 Linyi The international home textile city will be located in Taiwan city.

China's home textile industry started from Nantong's Permian bridge and penetrated the whole country through conventional circulation and wholesale channels. With the rapid development of urbanization, many places have gradually formed a business core area. The traditional low-end wholesale distribution channels have been unable to meet the increasing consumer demands of consumers. The market and channels have developed from low-end to high-end penetration, forming a new pattern of brand products, brand strength, and mutual benefit.

The process of internationalization of Linyi mall is pressing for the home textile industry to have a branded professional market with influence and radiation. The current scattered state largely restricts the development of the home textile market, merges and integrates resources of Linyi textile industry, and makes Linyi's home textile industry bigger and stronger. It has become an urgent task for the transformation and upgrading of Linyi mall.

In 2014, Taiwan city was approved by the Linyi municipal government to set up the only professional textile market in Linyi, Linyi international home textile city. The market will be built by China's 500 leading state-owned enterprises, Fujian united group. After completion, it will integrate and upgrade the old scattered home textile market in Linyi, and become the largest household, home textile and home decoration trading center in North China. It will lead the Linyi home textile industry and commerce into a new era of specialization.