What Should Employees Do In Off Season?

1. knowledge competition: new season goods have been listed, shop managers can organize shop assistants to learn product knowledge together, such as: fabric, price, buy point, company system, brand culture, etc., we can give you a week to learn a part of products, and then compete once a week.

Two display Competition: the shops are divided into N areas, each shop assistant is responsible for displaying a region. Before that, we must first learn the display Manual of the company's goods, and finish the competition after finishing the study.

Three Sales simulation contest According to the customer reception process, someone acts as a customer, someone acts as a salesperson to see who is best at receiving customers and product introductions, then comments and comments.

4. customer invitation contest: some of the salesmen play the role of customers, others play the same role as salesmen, simulate phone calls to invite customers, and colleagues who play the customers should make appropriate decisions.

Five Pick up competition The shopkeeper can pick up the shop's goods randomly, give out the number, color and code number, and ask the store staff to get the goods at the scene or to the warehouse. The goods are required for 10 seconds at the scene, and the warehouse takes 30 seconds to get the goods qualified.

Above, every PK countdown to the first place can be properly punished, such as cleaning, finishing the warehouse, adjusting the display, singing in front of everyone, asking everyone to eat and so on. I hope the above suggestions can bring different atmosphere to your shop, different performance, horse year "immediately rich"!

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Fashion clothing: the concept of extension is very extensive. It can involve all kinds of clothing and accessories, and it emphasizes the symbolic meaning of fashion more than the fashion concept, and attaches importance to the actual performance. Therefore, fashion clothes often use a certain or a few popular elements to design such as colors, styles, fabrics, etc., so that the fashion features of clothes are very prominent. Generally speaking, the costumes are expressed in the commonality of fashion. Because the life cycle of fashion apparel is short, most of them are clothing with medium and high rank, and its popular characteristics are more important than brand image, so it is suitable for multi brand combination operation in marketing.

High grade women's clothing: generally refers to the high-end clothing as the representative, emphasize the design creativity, in the operation of the designer brand of high-end clothing. The high-end women's clothing has incorporated considerable innovative consciousness and aesthetic elements in modeling, material selection and production. It pays attention to the cultural taste and connotation in the use occasions and purposes. The high-end women's clothing embodies the need of social etiquette in the civilized society, and emphasizes the status and identity of the wearer. Because of its high price and special market positioning, high-end women's clothing is also different from other categories of clothing in marketing, usually in the form of exclusive stores. The VMD design of high-end women's clothing stores should be based on the pursuit of taste, personality, embodiment of exquisite and elegant style, and the overall sense and artistic atmosphere are not comparable to the general clothing stores.

Men's clothing: in a strict sense, men's clothing does not refer to men's clothing, but refers to formal dress, formal dress and so on. With the gradual change of dress concept, the category of men's clothing has been expanded, but it is still limited to social and business costumes. Men's clothing is relatively simple in form, but characterized by excellent workmanship and exquisite science, it is suitable for brand management. Therefore, there is "men's wear cards, ladies wear wear" one said. The VMD strategy of men's clothing store must emphasize the common characteristics of the clothing category and display the brand's personality style and image characteristics.

Casual wear: as the concept of dress tends to be more natural, independent and free, casual clothing has become a large category, and has developed many categories, such as sports and leisure, business and leisure, home and leisure. Casual clothes, no matter in style, material and color, reflect the characteristics of relaxed, free and unfettered, such as natural materials and knitwear are widely used in casual wear. Casual clothing has strong applicability and large market space, so it is suitable for operation as a popular brand, and is more common in chain operation. In the design of VMD, casual clothing can be very flexible and free, so that it can complement each other's clothing characteristics. The atmosphere in the shop must be relaxed and casual, and the merchandise should be watched and picked easily.