Seven Wolf Business Bottleneck Encountered 1 Billion 800 Million Yuan Shop Plan Postponed

As of December 31, 2013, the 1 billion 800 million yuan raising project of the seven wolves had invested 186 million yuan, and all the funds were raised. The completion rate of the project was 9%, and the investment progress of the collection fund was 10.53%.

For the seven wolves will affect the opening shop, a company Securities Division told reporters that if there is a suitable location, the company will still consider opening shop.

　　 1 billion 800 million yuan shop plan postponed

For the collection project, seven wolves have announced that "according to the company's strategic plan, we plan to open more than 1200 retail terminals (shops) in the next three years, and appropriately increase the proportion of private shops, which need to invest more than 2 billion yuan."

As for the reason why the company opened the shop by way of raising funds, the seven wolves once explained that "the surplus fund accumulated by the company for many years has basically invested in the main industry construction. As of September 30, 2011, the company's monetary fund balance level has been relatively low, and at the same time, the company has gradually adopted the short-term loan and other financing tools to supplement the company's operational capital needs".

It was in the company's tight funding that the collection of seven wolves was approved in May 2012. The announcement shows that the seven wolves have issued 78 million 200 thousand shares of RMB common stock (A shares) by way of non-public issuance of stocks to specific investors, raising the total amount of funds to 1 billion 799 million yuan, and the net amount actually raised is 1 billion 766 million yuan.

Seven wolves plan to invest all of their investment in the construction of "marketing network optimization project". However, the difference between ideal and reality is too far. The negative impact of the early expansion of the seven wolves suddenly broke out in 2013, and the company closed 505 stores throughout the year. Under this background, the company had to postpone the pace of opening stores. The company raised nearly 1 billion 800 million yuan of funds until the end of 2013, there was still a balance of $1 billion 270 million.

In the case of a large collection of funds lying in the bank account can not be used, the seven wolves decided to use some idle funds raised to invest in bank financial products, the amount of investment up to 330 million yuan.

This shows that the seven wolves' collection project is not ideal, and some investors wonder why the company still has to open shop in the market environment.

There are publicly available data showing that the seven wolf inventory has increased substantially since 2011. Data show that in 2010, 2011, 2012 and 2013, the company's inventory was 395 million yuan, 642 million yuan, 566 million yuan and 657 million yuan respectively.

And this is also related to the company's opening shop. In 2010, there were 3525 terminal outlets in seven wolves, a net increase of 276 over 2009. In 2011, there were 451 net terminal terminals in the company. In 2012, in the case of a sluggish market, the company's terminal channels still increased by 31. The result of the expansion of the seven wolves was the closing of 505 stores in 2013.

For the seven wolf's big shop, some investors suspect that the company's fund-raising fund is not for opening stores, but for investing in real estate. {page_break}

　　 Shops are vacant or rented.

In fact, investors' suspicion is not groundless.

Seven wolves once wrote in a notice to raise funds that "in order to increase the use value of shops and the rate of return on investment, the company's main project is to purchase a good Street store located on the first floor", but the reporter found that the use of the seven wolves in raising funds in the past years is not like the purchase of first floor shops on the street in the announcement, but that most of the raised funds are used to buy the entire property, resulting in the phenomenon that some houses are vacant.

According to the reporter's incomplete statistics, as of September 30, 2011, 8 of the 47 properties purchased by the seven wolves were not delivered; 2 were vacant; 29 opened seven wolves stores; 8 were non seven wolf stores.

Among them, the location of seven wolves shop in 29 places, the company has multiple purchases, so that the purchase area of many vacancies.

From March 2012, seven wolves revealed "about the issue of the issue of non-public issuance in 2011", it is clear that the company has 11 properties for the entire purchase. In these properties, apart from part of the seven wolf store, more parts are rented out, and some are empty.

According to incomplete statistics from reporters, 17 of the property purchased by the seven wolves were purchased by the company using raised funds. Of these fundraising funds, there are 6 properties for the entire purchase. For example, in August 2009, the company used the fund-raising funds to buy the first floor to the three level of No. 145 Dongfeng West Road, Kunming, Yunnan. Among them, the seven wolf store opened downstairs, the area is 581.58 square meters, the original price is 39 million 635 thousand and 200 yuan, and the seven wolves also bought 1101.4 square meters area upstairs, the original price is 18 million 765 thousand and 400 yuan.

Two months later, in October of 2009, seven wolves bought the 111 property of Xi'an new town of Shaanxi Province, which was purchased by the collection fund. It was the overall purchase, of which the seven part wolf store was downstairs, the area was 440 square meters, the original value was 22 million 384 thousand and 300 yuan. In addition, it purchased 433.94 square meters of upstairs 433.94 yuan, the original price was 5 million 519 thousand yuan.

Since then, after a month, the seven wolves again launched their hands in November 2009, and bought 10 1 1 to 2 floors of Wuhan Yang Yang ten Street in Hubei province and Wanda Plaza, Xiangfan. Among them, the property purchased in Wanda Plaza has only one place for seven wolves stores, the other two are vacant, and there is a shop for non wolf wolves.

For upstairs property, the seven wolves said "used for warehouses, offices or dormitories and other purposes".

Reporters in the announcement of seven wolves revealed that the company used the proceeds to buy the entire property as early as 2007. In November 2007, the company purchased the 2 building of the two phase of Nantong, Jiangsu, including upstairs and downstairs. But this property and can be used in time, for this, seven wolves said, from December 1, 2008 to December 30, 2009 opened seven wolf store, after the developer's three phase project construction postponed, business circle has not yet formed, temporarily outside rental shops.

It is worth noting that the seven wolves, in addition to using the fund-raising funds to buy the whole house, have also used their own funds to purchase property in the commercial circle many times, but these properties have not been used to open seven wolf stores, but only for rental.

Some analysts speculate that the company bought the property of these businesses instead of the exclusive stores, and had the nature of investing in commercial real estate ahead of time.

For example, the seven wolves bought 106 houses and 103 rooms and two houses in Hubin Middle Road, Siming District, Fujian Province in June 2007, and the 95 wolves were not used to open stores. In this regard, the company explained that "mature business circle, business circle has been leasing seven wolves shop, temporarily not suitable for the same product labeled" seven wolf store ".

Just imagine, if it is not for investment in real estate, why should seven wolves buy two houses in the same trading area with seven wolf stores?

For this reason, there were early market participants who analyzed the seven wolves to raise funds on the pretext of opening a shop, while in the field they were raising funds for real estate investment.