2014 First Quarter Business Report Released Jinjiang Footwear Industry Quarterly Steady Rebound

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201405/06/20140506043617_sj.JPG "/" < < > >
< p > recently, the < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > in the Jinjiang capital market of the capital market announced the operation report for the first quarter of 2014. From the point of view of income data, with the gradual warming of the end of stock and terminal demand, < a target= "_blank" href= "http://www.91se91.com/" > textile > /a > < a target= "_blank" href= "http://www.91se91.com/" > clothing industry > the fundamentals of the industry are improving day by day, and from the extensive open shop mode of thousands of people to new emerging business models, such as endogenous growth, direct management and expanding the electricity supplier market, and the sporting goods industry's operating performance and ordering data in the first quarter are also gradually increasing. < /p >
< p > < strong > textile and garment industry is still adjusting period < /strong > < /p >.
< p > according to the data released in a quarterly report, the first quarter of the seven wolves achieved operating income of 650 million yuan, down 31.3% compared to the same period last year, and net profit was 112 million yuan, down 39.9% compared with the same period last year. While the first quarter of 9 Mu Wang realized 320 million yuan, an increase of 16% over the previous year. The net profit attributable to shareholders of listed companies was 78 million yuan, up 32% over the same period last year. < /p >
In terms of upstream enterprises, Xingye science and technology reached 308 million yuan in the first quarter, an increase of 4.64% over the same period last year, a net profit of 28 million yuan attributable to shareholders of listed companies, an increase of 0.33% over the same period last year, and a turnover of 130 million yuan in the first quarter of the year, a decrease of 23.72% over the same period last year. The net profit loss attributable to shareholders of the Shanghai company was 2 million 470 thousand yuan; the first quarter operating income of Xun Xing shares was 184 million yuan, up 18.19% over the same period last year, and the net profit attributable to shareholders of listed companies was 6 million yuan, an increase of 283.73% over the same period last year. < /p >
< p > industry analysis pointed out that at present, the clothing industry has been close to the end of inventory, the industry's large U shaped bottom has been established, and is gradually coming out. Enterprises began to pay attention to the integration of new channels and new technologies. < /p >
< p > in the textile sector, the improvement in orders and the continued narrowing of domestic and foreign cotton prices drive the sector to continue the trend of weak recovery. It is reported that since February this year, the RMB exchange rate has continued to depreciate, which has opened up a window of growth for textile enterprises with relatively high export volume. Textile and garment enterprises have increased on the two indicators of order quantity and order quality. At the same time, Xinjiang production and Construction Corps direct subsidy policy or landing will help reduce the cotton price of cotton textile enterprises, and enhance the profit margins of enterprises. < /p >
"P >" it is undeniable that some of China's early clothing brands are facing new challenges. On the one hand, the overall development of China's economy has slowed down recently. On the other hand, the industrial structure has been adjusted and the consumer market has changed. " Zhou Shaoxiong, chairman of Fujian seven wolves industrial Limited by Share Ltd, said in an interview with the media that the development of China's entire consumer market has a rapid development period. This rapid development period can be called the popularization stage of the way of dressing. This stage is accompanied by the rapid economic growth, the early rising brand has entered a fast development channel. But with the adjustment of the economic structure and the change of people's lifestyle, for some early rising brands, no matter in the channel management mode, or in the brand style positioning, or in the response to the division of consumption structure, they are facing greater challenges. < /p >
< p > < strong > men's profit pattern has changed. < /strong > < /p >
< p > industry pointed out that this year's clothing terminal retail did not show obvious signs of improvement, the industry is in the passive half of the inventory, but each company is not at the same stage, the business men's wear field to expand the shop business mode is challenged. Faced with difficulties, many clothing brand enterprises try to change their business models and reduce their inventories. Meanwhile, the rise of online sales of men's clothing has diverted traditional sales channels and intensified competition in the clothing market. After experiencing the transformation pains, the textile and garment enterprises have brought new impetus to their transformation in management, property right structure and business mode. < /p >
< p > it is reported that seven wolves have made many changes in transformation and upgrading. In terms of product development, apart from the continuation of celebrities' advanced customization, the seven wolves also launched the star crossover design section, and online pre-sale, online and offline synchronization. This is a larger case of integrated marketing, which combines brand, star and product fully, and integrates channels such as offline terminals, e-commerce and mobile Internet. It can be said that it is an attempt to integrate marketing and O2O. In terms of product manufacturing, the seven wolves introduced and implemented "lean production"; in terminal retail, actively promoted retail transformation, fostering the retail elite, and set up benchmarking shops; in terms of logistics, the modern logistics park of the seven wolves has been built and put into operation; on the management mode, the seven wolves put forward the concept of total staff marketing, which is a model of the seven wolves practice from wholesale to retail. < /p >
Besides, P also launched the O2O project in January this year, with a total investment of 30 million. The first phase will invest 5 million, with an average daily sales target of 30 thousand. In the future, nine Mu Wang will focus on online and offline to realize the transformation from the futures mode to the spot mode. At the strategic level of O2O, nine Mu Wang will rebuild the official website. The logistics under the line will be the first step of the whole channel integration through the pilot of the 2 branches. In addition, through the cloud inventory, we can get through the whole channel inventory and realize the integration of stock information. Besides, the king also uses third party platforms to provide more services. < /p >
< p > for the nine series of initiatives, Everbright Securities analysis pointed out that the men's clothing industry is still in the adjustment period, it is expected that the industry will be gradually improved by the end of 2014 or the first half of 2015, and the main channel is the department store. Under the background of the terminal downturn and the impact of the electricity supplier, department stores are facing greater pressure, and the company still has great pressure to operate. In 2014, nine Mu Wang realized the marketing integration with the landing of commodity planning projects, and continued to promote stronger men's trousers, top coat and terminal strategy adjustment, optimize channels, enhance store operation, and enhance the sales and sales efficiency of new products. {page_break} < /p >
< p > < strong > < a > href= > http://www.91se91.com/news/ > Sports > /a > supplies continue to be good > /strong > /p >
< p > sporting goods, the first quarter earnings achieved 553 million yuan, down 15.23% compared with the same period last year. The net profit attributable to shareholders of listed companies was 76 million 130 thousand yuan, a year-on-year decrease of 12%, an increase of 2.2% in the first quarter of the same period in the autumn, a 1.8% increase in the same quarter sales in the first quarter, a 8% increase compared with the same order last year, a positive increase in the same sales performance in the first quarter of, a continuous improvement in the sales orders in the fourth quarter, and a recovery in the fifth quarter. Anta sports chairman Ding Shizhong also said that Anta's first quarter sales coincides with expectations, and that the fourth quarter order will grow year by year. < /p >
< p > "the inventory of the industry has basically been cleared now. It is expected that the second half of this year will gradually improve and the recovery will be achieved next year." XTEP international secretaries He Ruibo said that XTEP has completed the adjustment of its overall business structure through measures such as digesting inventory, focusing on running shoes, stepping into children's products and outdoor products. XTEP completed its adjustment last year. This year it basically maintains the current number of shops and product mix, and is expected to improve at the end of this year. < /p >
< p > after experiencing the changes of high expansion and high inventory in recent years, the development momentum of sports brand has slowed down. In He Ruibo's view, the two digit growth of sports products should be normal, and the growth rate can be maintained at more than 10%, but the growth of more than 20% is relatively reluctant. < /p >
Zhang Qing, President of the key sports value research institute, believes that in the short term, a href= "http://www.91se91.com/news/" > sports goods < /a > it is difficult to achieve two digit growth. This year is a critical turning point. The adjustment of brands is the foundation for the recovery and growth of the next few years. In this adjustment, Anta, XTEP and Lining belong to the first tier. < /p >
< p > Guo Hao capital analysis indicated that the sportswear industry suffered from the impact of oversupply from 2010 to 2013. Although Anta is also affected by oversupply, the company can compete for the market share of the local industry in the opposite direction. Anta's market share of local sportswear increased from 22% in 2010 to 28% in 2013. The sound management style of the management finally reduced the pressure of distributors in the industry oversupply. In other words, Anta's distributors are less affected by inventory impairment. On the whole, Anta has entered a new round of replenishment cycle, and its revenue and net profit have begun to grow upward. < /p >