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Japanese Shoe Market Quietly Revival, Chinese Consumers Become Main Force

2014/5/7 14:06:00 46

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commodity prices have increased, /p >
 reporter saw in some shopping places frequented in previous years, after the implementation of the new consumption tax, commodity prices rose significantly. The stockings of 550 yen and a pair have now turned into 660 yen. The original more than 800 yen one with a magnifying glass finger clip has now turned into 1000 yen, and the price of Chinese tourists' favorite thermos cups has also risen slightly. 
 this is mainly due to the rise in consumption tax and the final selling price of commodities. But reporters also found that businesses are also adjusting the commodity structure, some of which are too low priced goods have disappeared in the container. At the UNIQLO store in Osaka's Xin Hai bridge, the reporter saw a pair of jeans less than 1000 yen in the past, and a short sleeved T-shirt of more than 500 yen was basically extinct. Perhaps it was just after the crazy sales season of the new consumption tax. In April 14th, reporters saw some shopping malls and stores in Osaka. The sales of discount promotions were much less than that of previous years. 
(P) some Chinese exhibitors attending the CFF exhibition in Osaka, Japan, told reporters that the clothing prices of the Japanese terminal consumer market have risen significantly. An exhibitor from Shandong told reporters that last year he bought more than 1700 yen shirts in excellent underwear. This year's shirts of the same style and same fabric have risen to more than 2100 yen. 
 the price method has changed .
 reporter also observed that the price of Japanese shopping place products has some new features this year. In previous years, the price of commodities was mostly included in tax price, and the specific amount of "consumption tax" should be specified in brackets. This year, some commodities have been marked with the "tax pull" price with a larger number of brands. Later, the specific amount of consumption tax is marked with smaller words. The "tax pull" price is not included in the consumption tax. Consumers should pay a consumption tax on the price of such a marked commodity at the time of substantial purchase. 
 some shops use larger words to indicate prices, but use small words to indicate "no tax". And "no tax" is often ignored by consumers. When consumers arrive at settlement, they will find that the amount charged by the store is higher than the price. 
 according to relevant media reports, in Japan, the government began in 2004 to ask the retail market to mark the price in the form of "total" including consumption tax. On the one hand, consumers can understand the amount of money they need to pay at a glance, and on the other hand, the state will allow consumers to adapt to the Levy of consumption tax. However, with the increase of tax on consumption tax as a node, the rigid requirement of "total labeling" was abolished in October last year, and more and more businesses began to use the "no tax" commodity entity price. 
 reporter saw in Osaka market, the price of commodity in Japanese retail market is very chaotic now. Some commodities are marked "tax pulling" prices, some commodities are marked "tax in price", some are marked with commodity prices plus taxes, some are marked commodity prices, and then the amount of consumption tax is shown in brackets. 
 salesperson who knows Chinese can't afford to go /p >
 because of its strong purchasing power, Chinese tourists have become an important source of Japanese tourists in recent years. In order to better attract Chinese consumers, many stores in Japan now have salesmen who know Chinese. 
There are more than one salesperson in the duty-free shop who knows Chinese in P. The reporter arrived in Osaka in the evening of April 13th, and had dinner in Shanghai Xintiandi, which is located at Osaka bridge in Japan. There was a duty-free shop on the first floor of the restaurant, and half a hour from the departure of the car, all the Chinese tourists came to duty-free shops. Ceramic knives, thermos cups, razors, many people's shopping basket are constantly placed in Chinese tourists rush to buy hot products. Less than half an hour's shopping time, and even a few tourists bought a SLR camera and watches. When the reporter asked him why he was so anxious to buy it, he replied, "this is not much more than having a lot of time in the country. If you travel abroad, you will have to rush out immediately. But it's not the village. " Although the duty-free shop has four or five salesmen who know Chinese, there are so many Chinese buyers who are enthusiastic about buying goods in such a short time. 
 BicCamera, a large Japanese electric appliance chain, is also a shopping place that Chinese people like to visit. This is not only because of the cool variety of appliances, but also cheaper than other channels. On the evening of April 14th, the reporter saw a four salesperson who knew Chinese in the heart of the bridge. He was surrounded by Chinese tourists. A young man and a woman just bought a razor, and was stopped by a middle-aged woman, asking about the purchase of beauty apparatus and massager. Not far away, a young girl was waiting for the salesman to help buy the electric rice cooker. The reporter learned from the salesman that there is a cool guide on every floor. But because there are so many Chinese tourists, Chinese guides are always overwhelmed. 
 the guide told reporters that Japanese electric appliances are loved by Chinese consumers. Shavers, hairdressing instruments, digital products, rice cookers and so on are popular products for Chinese tourists. In recent years, due to air pollution problems, all kinds of air purifiers sold in the city have also become hot selection products for Chinese tourists.