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The Main Characteristics Of Shoe Exports At Shenzhen Port In The First Quarter Of This Year

2014/5/7 10:39:00 31

1. The main characteristics of shoes export at Shenzhen port in the first quarter of this year are .
 (1) the export scale rose slightly in March. From August last year, the size of shoes exports at Shenzhen port increased significantly. The export reached 410 million double high in January this year. After that, 140 million pairs of exports were exported by Shenzhen port in January, a sharp decrease of 49.5% compared with the same period last year. In March, when Shenzhen exported to Shenzhen, the export volume rose slightly to 170 million pairs, a decrease of 28% over the same period last year, a 27.6% increase in the ring ratio, and an average export price of 23.5 yuan per pair, up 13.3% over the previous year, decreasing by 28.9%. 
 (two) general trade exports exceeded 8 and decreased significantly. In the first quarter, 600 million pairs of shoes exported by general trade mode at Shenzhen port decreased by 25.5%, accounting for 83.3% of the total export volume of shoes exported to Shenzhen ports in the same period. During the same period, 67 million 330 thousand pairs of exports were reduced by 13.7% in the special customs supervision area. 
 (three) private enterprises dominate export, and export of different enterprises decreases. In the first quarter, private enterprises exported 23.1% pairs of shoes from Shenzhen port, which accounted for 75%, accounting for 23.1%. Over the same period, 140 million pairs of shoes exported by foreign-invested enterprises decreased by 25.2%, accounting for 19.4%; and state-owned enterprises exported 40 million 180 thousand pairs, reducing by 1.9%. 
 (four) the export trend of the European Union has increased, and ASEAN has been greatly reduced. In the first quarter, 160 million pairs of shoes exported to the European Union (28 countries) at Shenzhen port increased by 26.6%, accounting for 22.2%; 140 million pairs of shoes exported to the United States increased by 4%, accounting for 19.4%; and 92 million 690 thousand pairs of ASEAN exports decreased by 43%. 
 two, the main reason for the decrease of shoes exported at the Shenzhen port in the first quarter is .
 the loss of export orders affects the export of footwear. As China's labor wages and price levels continue to rise, production costs of Chinese manufacturing enterprises are surging, and the price competitiveness of Chinese shoes and other products in the international market has declined. Many buyers have shifted their orders to Southeast Asian countries. According to the Vietnam leather and Footwear Association, Vietnam's footwear and luggage exports will reach about $11 billion 300 million in 2014, of which footwear exports will be about $9 billion 300 million and bags and exports will be about $2 billion 100 million. The Ministry of industry and trade attributed the growth of Vietnam's footwear exports to foreign buyers shifting their orders from China to Vietnam. Some enterprises say that over the past three years, 10% to 15% of orders for shoes and clothing products have been lost to Southeast Asian and South Asian countries, including Vietnam, Kampuchea, Bangladesh and so on. 
 three, the current need to focus on issues and related suggestions 
 (1) the cost of labor and raw materials has increased and the pressure of business has increased. According to statistics, in the past 10 years, the average wage of manufacturing units in cities and towns in China has risen by 14%, and the national minimum wage has increased by more than 80% since the financial crisis. Taking Guangdong Province as an example, the minimum wage in 2013 was 1550 yuan, a rapid increase of 1.3 times compared with 684 yuan in 2005, and an average annual increase of 9.5% over the 8 years from 2005 to 2013. As the main raw material for making shoes, the price of leather continued to rise. In the US market, the price of Texas bull leather rose 17.4% from 2012 to 2013. The first quarter of this year surged by 9.7%, and the price of raw leather increased to promote the price of finished leather. The shoe leather, for example, increased by 8 last year. 6%, since the beginning of this year, it has jumped 6.4%, and the price has been rising. The rise in costs has been increasing business pressure and squeezing operating profits. Data show that in the 2013 fiscal year, Daphne's turnover dropped slightly by 0.8%, from HK $10 billion 500 million in the same period of 2012 to HK $10 billion 400 million, while net profit dropped 66.7%, from HK $970 million in 2012 to HK $330 million in the same period. 
 (two) export products do not conform to international market standards and have been repeatedly notified. This year, the European Commission's non food quick warning system (REPAX) issued frequent consumer warnings against Chinese made shoes. In January 6th, Germany announced that there was chemical hazard in the "okey baby" brand baby shoe lining containing 0.3mg/kg fumaric acid two methyl ester. In February 28th, France informed the "BAUDOU" safety shoes that there were injuries and chromium hazards; 3, 27, Germany announced that "Makgio" brand high heeled shoes contain excessive chromium and toluene, which had chemical hazards; in March 28th, France announced that "KID" brand shoes contained 12mg/kg chromium, which had chemical hazards. 
 suggestions: first, strengthen brand awareness, improve the added value and sustainable profitability of products, strengthen safety testing, manufacture products that conform to the new standards of the international market; two, actively develop and create a comprehensive service platform for footwear industry, promote the spanformation and upgrading of footwear enterprises by electronic commerce; three, seriously study the laws and regulations on leather shoes exported by EU and other overseas economies, standardize business operations and comply with industry rules.