2014 Traditional Brand "Men'S Clothing" Business Development Path

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< p > in the development of electronic commerce in China, < a href= "http://sjfzxm.com/news/index_cj.as" > men's wear < /a > has always been a forerunner and main force.

At first, Tao's brand opened, and it tasted sweet.

After many traditional brands saw unlimited potential online, they followed up quickly.

Now, the Amoy brand is almost collectively encounters Waterloo in the men's clothing industry. The most fashionable men's brand is mostly quiet. Active in the men's wear market, it has been accepted by traditional brands.

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< p > at present, the development of e-commerce in China is getting more and more popular. There are many traditional brands such as a href= "http://sjfzxm.com/news/index_cj.as" and men's wear brands, such as JACK&JONES, Taiping bird men's clothing, and camel men's clothing, such as the rising force, and so on.

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< p > JACK&JONES has entered the Chinese market since 1996. By 2000, it has owned more than 1700 Direct stores in more than 300 cities nationwide. JACK&JONES's success lies in its product design style attracting large consumer groups. Its design caters to the taste of men in the international metropolis, and they like a unique, sharp and plain style.

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"P", which was founded in 1995, is a male fashion product of Taiping bird fashion. It is a men's wear product of Taiping bird brand, with a focus on building a confident and free male image.

In 2013, Taiping bird won a bumper harvest year. With the appearance of Zhang Liang, the brand spokesperson in the red half sky entertainment program, where daddy went, the fame of the spokesperson increased continuously. At the same time, the Taiping bird also received more and more attention and even support.

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< p >, for the CAMEL camel brand which is against the brand positioning theory and the multi category layout is developing rapidly, the explosive growth of camel men's clothing can be said to be a sudden rise, and it can be said that this is the achievement of camel's thick accumulation.

The camel men's clothing is positioned in the American leisure style, and continues its brand to incorporate the male wild and unruly men into the clothing design, creating a mature and free American leisure brand.

Not only for business, but also for casual and casual clothes.

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"P" for the rapid development of camel men's clothing, the other a href= "http://sjfzxm.com/news/index_cj.as" > brand < /a > have to look at a high glance. In the early stage of the CAMEL camel brand touch net, there was no development of men's clothing. The camel men's wear began to net in 2012. Although the time of the net and the seniority was shallow, the camel men's clothing was strong in the 2013 double eleven, and finally the total network of men's clothing was ranked eighth.

Men's clothing is a brand oriented industry, is a very suitable brand management category, with camel men's casual style products, coupled with the quality of the camel's reputation, camel men's clothing has become a natural thing.

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< p > however, although the traditional men's clothing brand is developing rapidly in the field of e-commerce, but in the face of this big cake of e-commerce, the traditional men's clothing brand will have to spend more thought if it wants to divide more.

Whether from all aspects of capital, products, supply chain, team, service, marketing and so on, it is necessary to keep up with the ever-changing market environment of e-commerce. At the same time, we must focus on user experience, pay attention to the marketing of old customers, pay attention to data information, and constantly innovate in every link, so as to maintain the leading position of traditional brands in the men's clothing industry.

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