How To Carry Out Promotional Activities Systematically

Promotion, as the name implies, is to promote sales, but the purpose is not only to boost sales volume, but also to enhance the brand reputation so as to further expand brand loyalty and achieve sustained and long-term development of the brand.

According to the survey data, 65% Consumer The purchase and transfer behavior is affected by the terminal image and activity of the product. Ignoring the terminal sales atmosphere is the Achilles' heel of many marketers, so that products do not have any impression in the minds of the target consumers.

Some new and unique products have been on the market for several months, and consumers still don't know the existence of this product. Therefore, the creation of terminal sales atmosphere is the premise of promotional activities, aiming at improving product awareness.

The construction of terminal sales atmosphere mainly includes product specification display and Terminal image Packaging must be done as far as possible to achieve the momentum of overwhelming, mountainous and ubiquitous, making the product a shocking visual impact in the minds of the target consumers, leaving an unforgettable impression.

First of all, we should fully exploit and make use of all the resources available to the company, including sales and related expenses, plus good customer relationship, including distributors and terminal stores, which will lay a solid foundation for the creation of terminal sales atmosphere.

In the regional market, marketers must concentrate their strength and support several terminals. In line with the principle of "one point, one point, one point", the marketers can achieve the goal of revitalization of the overall situation by taking points, lines and surfaces.

　　 Terminal sales The creation of atmosphere is not a simple task, but needs to be incorporated into daily management and assessed. Otherwise, if the construction of terminal sales atmosphere is intermittent, it will inevitably result in waste of resources, and the final effect will be wasted.

The construction of terminal sales atmosphere includes conventional terminal construction, durable terminal construction and soft terminal construction. Conventional terminal construction is to make strategic packaging for core stores, key stores and general stores by poster, paper rack, and POP, etc. durable terminal construction is to pack the product image of all kinds of stores, such as doorways, background walls, light boxes, counters and so on. The construction of soft terminals is to mobilize the strength of all the available front-line personnel, focusing on the terminal interception of products, such as distributors, shopping guides, promoters, salespersons and so on.