Sales Skills Of Brand Shops

< p > definition: each product has its own uniqueness, so that we can introduce the best side to the customer in the shortest time.

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< p > < strong > 1. If you want to achieve your goal, you must first know your own meaning < /strong > < /p >.

< p > the eight stages of customer purchase psychology: < /p >

< p > eight stages -- the psychological process of customer purchase < /p >

< p > > the first phase (attention to goods) customers browse at random, pay attention to store environment, merchandise display, shop appearance, shopping guide style, publicity materials, POP display, and pay attention to the goods in the mind < /p >

< p > > the second stage (interest) is interested and curious about the price, appearance, style, color, usage and function of the commodity. < /p >

What is the benefit of Lenovo products? What are the benefits of Lenovo products? What are the needs to be solved? What are the advantages of P? Third? (/p >

The fourth phase (desire) produces a desire and impulse to take this commodity as P.

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< p > > fifth stage (compare price) with the similar products that have been seen or understood before, do a more detailed and comprehensive comparative analysis of price trade-off (brand, style, color, performance, use, price, quality, after sale service, etc.) < /p >

< p > sixth stage (trust) soliciting purchase advice. Once a satisfactory answer is made, trust in commodities will be generated. < /p >

< p > seventh stage (decision to purchase) decides to purchase goods and put them into action < /p >

< p > eighth stage (satisfaction) customers decide whether to buy or not to buy. There may also be unpleasant things after the payment of the customer. The guide should always be sincere and patient, until the customer is sent off, < /p >.

< p > strong > two, kindly greeting, indicating that the existence of customers is known as < /strong > /p >

< p > 1, politely nodding "/p".

< p > 2, cordial smile - smile with your eyes and mouth < /p >

< p > 3, friendly eye contact < /p >

< p > 4, proper posture and gestures < /p >

< p > 5, warm intonation < /p >.

< p > 6, take the initiative to greet customers: find the topic and expand the topic < /p >

< p > 7, keep an appropriate distance from customers (Hospitality space) < /p >

< p > 8, do the guest first, see the guests first put down all work < /p >

< p > 9. When greeting, there is a fixed performance for different customers < /p >

< p > strong > three, caring for guests, establishing < a href= "http://www.91se91.com/news/index_c.asp" > good relationship < /a > /strong > /p >

< p > 1, actively approaching customers < /p >

< p > 2, let the customer know that you will help him in his preferred way. < /p >

< p > 3, observe and ask customers' needs (purpose, preferences) < /p >.

< p > 4, patiently listen to customers' requirements < /p >

< p > < strong > four, understand < a href= "http://www.91se91.com/news/index_c.asp" > Customer < /a > steps and actions < /strong > /p >

< p > 1, careful observation < /p >.

< p > 2, to judge the needs of customers < /p >

< p > 3, keep communication < /p >

< p > A. closed question B. open question C. after asking questions, remember to listen attentively to < /p >.

< p > 4, find suitable products for customers, and recommend goods < /p >

< p > 5, when it is unable to provide customers with goods, know when to introduce customers to other places < /p >

< p > sales skills - FAB < /p >

< p > Feature - product characteristics < /p >

< p > Advantage - advantages from characteristics < /p >

< p > Benefit - thus bringing benefits to customers < /p >

< p > strong > five, encourage a href= "http://www.91se91.com/news/index_c.asp" > fitting "/a" - prepare multiple styles or sizes for guests to choose < /strong > /p >

< p > 1, fitting reception process < /p >

< p > A, repeat the style and size of the goods the customer wants.

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< p > B, courtesy of the number of customers trying to wear.

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< p > C, unbutton / zip / remove clothes hanger.

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< p > D, try the goods on the fitting room (knock on the door and remind the door) < /p >

< p > E, pay attention to when the customers come out.

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< p > F, asking customers whether they are satisfied or not.

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< p > G, pay attention to the opinions of customers.

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< p > H, check the number of goods after trial wear, and timely recovery of trial goods.

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< p > I, if there is no customer size / style / merchandise, introduce similar styles to customers.

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< p > 2, additional sales promotion < /p >

< p > (1), recommend and introduce similar collocation.

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< p > (2), introduce new products.

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< p > (3), introduce the best seller < /p >.

< p > (4), it is recommended to provide easy to match promotional items.

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< p > (5), sales barriers and solutions < /p >

< p > > TIPS: the way of additional sales < /p >

< p > A, collocation, according to the upper and lower collocation, inside and outside collocation principles, including accessories; < /p >

< p > B, combined with the promotion of activities: at present, the main commodities in the shop are new products (new products are listed, and the main promotion items are sold) < /p >

< p > C, the most popular commodity: the best seller at present, customers favorite products.

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< p > 3, cashier service < /p >

< p > (1), guide to invite customers to the cashier office.

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< p > (2), cashier keeps courtesy and smiles.

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< p > (3), cashier keeps eye contact with customers.

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< p > (4), confirm with customers the number and total value of purchased items, sing, sing, sing and pay.

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< p > (5), respectful customers and hands to the customer.

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< p > (6), additional sales promotion.

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