Red Dragonfly: The First Class Product That Leads Fashion And Technology.

< p > Red Dragonfly is a fashionable shoe and garment enterprise which is mainly based on the Red Dragonfly brand, set up < a > leather shoes < /a >, leather products, children's articles are designed, developed, produced and sold as one.

In the past 20 years, the company has been adhering to the shoe culture, and has established a nationwide marketing network. It has stepped out of a fast developing road with leather shoes for men and women as well as leather goods and children's articles.

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< p > since its establishment, the company has mainly engaged in leather shoes business for men and women.

Since 2009, the company has started to operate a > leather goods < /a > business; since 2010, it has started to run children's products business.

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< p > 2008, "Red Dragonfly" was recognized by the State Administration for Industry and commerce as "well-known trademark". In 2009, it was awarded the title of "China genuine leather shoes king" by the China Leather Association and was awarded several national, provincial and municipal quality awards several times.

In 2012, according to the results of the Chinese brand force index survey published by the Chinese enterprise brand research center in 2012, "Red Dragonfly" ranked the third among the women's shoes brand.

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During the years of operation, the company actively pursued a market-oriented brand strategy, seized the development opportunities of the leather shoes market, made full use of the brand advantage of the company, and mainly adopted a channel development mode combining direct and franchise, effectively integrating the resources of the company itself and franchisees, and realizing the rapid expansion of the company's business scale. P

At present, the company's sales network covers all provinces, municipalities and autonomous regions, and occupies the leading market position in East China, Southern China and southwest China.

As of December 31, 2013, there were 4428 marketing network terminals in the country, including 595 Direct stores (including shopping malls) and 3833 franchised stores.

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< p > by establishing sales branches and wholly-owned subsidiaries in key sales areas, the company directly controls and controls the whole country's Direct stores, franchisees and franchisees. The flat sales management system is conducive to enhancing the company's control over the channel and improving its profitability.

The company's franchisee management system aims at enhancing the profitability of franchisees. It is composed of marketing centers, sales districts and sub branches. It is responsible for monitoring the regional market, guiding and controlling the regional sales activities of franchisees. It also provides all aspects of services such as marketing network layout planning, retail terminal location criteria, store image standardization, product display guidance and staff training for franchisees to help franchisees solve practical difficulties so as to enhance the profitability of franchisees.

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< p > the company has the first mover advantage in the supply chain integration, earlier than the domestic counterparts and the cooperation factory cooperation, promotes the foreign trade production.

At the same time, according to the distribution pattern of China's footwear industry, the company has a forward-looking and rational layout in the key areas of shoe resources nationwide, and fully integrates the use of product information, production of raw materials, labor resources and marketing resources.

The company has set up bases in Wenzhou, Guangzhou, Shanghai, Chengdu and other places. It integrates R & D, production, procurement and sales as a whole, and reduces costs by utilizing scale advantages. At the same time, the company has docking the production base with the market to form a complete and systematic quick reaction chain, which improves the speed of making up the bill and reduces the pportation cost, so as to provide resources protection for the market competition.

In 2013, the company established a logistics center in East China to further improve the speed of supply chain reaction.

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At the same time, the company also attaches great importance to product development and design, and is committed to creating a leading product of fashion and technology. P

The company has fashion information centers in global fashion centers such as Paris, France and Milan, Italy, to grasp the latest international trends and provide the latest fashion elements for product design.

The company has R & D institutions in Wenzhou, Shanghai, Guangzhou and Chengdu respectively.

At the same time, the company and Shaanxi University of Science and Technology, Wenzhou University and other institutions, alxcon Technology (Beijing) Limited and other technical cooperation to develop new technologies and new products to meet consumers' pursuit of fashion and comfort.

The company is also the national footwear standard (ISO) set up by the national footwear Standardization Technical Committee, and the "China fashion footwear product color research and development base" identified by China Fashion Color Association.

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< p > as of December 31, 2013, the company has 80 patents authorized by the State Intellectual Property Office. Most patents have been applied to the existing products of the company.

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< p > Future Ltd will continue to adhere to the brand name "a href=" http://sjfzxm.com/news/index_s.asp "Red Dragonfly < /a", focusing on the main categories, continuously upgrading the core competitiveness of the company from the aspects of brand promotion, product planning, supply chain management and marketing channel construction, expanding the scale of operation, and striving to become the leading fashion shoe and garment enterprise.

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