Several Practical Principles Of Inventory Promotion

　　 Positioning principle

　　 Location Start with the concept. In war, wise generals should give an accurate, sonorous and easy to remember name before launching every war, so as to convey their intention to the soldiers. For example, Moscow's defending war, the last battle against Japan, Yanan's defending war and decapitation operations. Promotion is also the same. If we want to learn the concept of innovation, we can determine the orientation of product concept according to the difference points of this product, and search for the most accurate, concise and impacting words in the rich language storehouse. This is the first step. After creating a new concept, we should learn to apply the concept, and send our products concept like a business card to everyone in the same way. This is the second step. In the process of using concepts, because of the wide spread of concepts, more and more people will be known. Opponents will seize the opportunity to scramble, use sneak attack or clear robbery to grab your concept, and you may also play a "edge ball" to take a similar concept and take advantage of you. What should you do now? Don't worry. There are always more ways than difficulties. You can launch a more powerful offensive and let him fail; you can also launch an anti snatch battle, and tell the consumers which is true and which is false. Learning to seize the concept is the key, and this is the third step.

Positioning must have clear objectives. Who do you want to sell to? Who are your competitors to be defeated? What kind of indicators do you want to achieve in sales promotion (economic indicators, visibility indicators, reputation indicators, loyalty indicators, etc.) only when these problems are clear, can you have a definite purpose in promoting sales.

　　 attack Principle

Only attack can win. A winning war is not a war without attack. In boxing, punch is tough. Promotion is also the same, you must become a very action oriented person. You must devote yourself wholeheartedly to your promotional activities, take the initiative and attack hard. You should be a mobile projectile capable of forcefully attacking all sides. The victory of all major battles was achieved through vigorous action and vigorous offensive. But when to feint, when to charge, when to attack, this is the time to decide, you must seize the opportunity. If the time is not ripe, the enemy may not be able to find the enemy in the attack, and only occupy a blank area. It is only foolish, reckless and idle business men who are not able to make profits. Delays are just like a boxer's late fist and can only be beaten passively. For businessmen, people are already earning a full pot. You are only a little late. You can only wipe away oil and water.

　　 Concentration principle

Concentrate on one thing, that is, concentrate on the most important things, and stick to it until it is finished. Concentrate on superior forces to fight the war of annihilation, and all the available forces will be used to achieve your sales promotion goals. We must concentrate our energies and main forces on one or two things that can produce important effects and generate maximum profits. Do not waste your energy and manpower on low value activities. Let alone the seemingly unnecessary and important facts.

　　 Mobility principle

Quick boxing, quick action, is a magic weapon for victory. The method should be flexible and diverse. It can't be like a tiger. It will only be "one cut, one rush, one sweep". We need to find different ways of doing things, grasp opportunities, understand problems and solve problems. It must be considered that your favorite assumptions and habits are likely to become ineffective or erroneous because of changing conditions. We must learn to give up before we can learn to occupy. We must learn to change before we can learn to occupy.