Brief Analysis Of Short Cut Method For Underwear Clearance

　　 Eliminate Stock Method: sale and clearance

The longer the stock is pressed, the more valuable the goods will be. Therefore, when there is stock, terminal business will have to find a way to clear inventory. The most effective way to clear inventory is to sell. Consumers should be sold at a discount of less than the market price to attract consumers.

But because it is going on. Special sale At the same time, it can drive the sales of other positive products, and reduce this loss to a minimum. In addition, if we clean up inventory in time, we can revitalize our capital and get some more salable goods, which can also compensate for certain losses. Therefore, the terminal should not hesitate when clearing inventory, and should be decisive.

　　 Fight for brand support

If Terminal providers It is a brand that chooses integrity, and its manufacturers will not sit idly by with a large backlog of goods on the terminal. Therefore, when necessary, terminal providers can win the support of manufacturers, and make use of the resource advantages of manufacturers to clean up inventories together. This effect will be much better than that alone.

　　 Looking for special sales channels

When the existing sales channels are not enough and can not digest inventory, we can consider opening up other forms of sales channels for target consumer groups. For example, group buying, VIP sale, issuing coupons, etc., to clear out inventory in time.

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The purchase of products is also a risky investment for consumers. Therefore, there are certain ways to promote the sale of new products.

1, product promotion

Promotion can motivate consumers to make risky buying decisions. The purchase of new products is a risky purchase decision, but under the guidance of the interest of sales promotion, consumers will exert their balance interest and risk instincts, change their buying habits and make new purchase decisions. Therefore, sales promotion has a strong promotional role, especially for new products entering the market.

2, incremental profits

Promotion may encourage consumers to build up habit of buying (consumption). Based on the economic principle of "path dependence", consumers' purchase decisions are greatly influenced by the inertia of previous decisions, especially the first three and most recent purchase decisions. If sales promotion can induce consumers to buy and consumers are satisfied with products, habitual purchase can be formed. At the same time, if the promotion period is short or the sales promotion conditions are targeted, consumers worry that the purchase period can not be obtained after the end of the sale, and the purchase period will be purchased ahead of time or in bulk. Therefore, effective promotion can increase profits for enterprises.

3, deal with competitors to attack or attack competitors.

Promotion can be a fast and effective way to deal with competitors' attack or attack on competitors. Because modern market competition is getting worse and worse, many enterprises have entered the price war passively. Promotion is an effective way to carry out price war in disguise. According to the needs of market competition, different forms of reasonable promotion can reduce the impact of competing products, and set up an attack barrier for competing products, resulting in ineffective competition.