Children'S Shoes And Clothing Products Are Expanding And Upgrading The Retail System

Here is the world clothing shoes The small series of hat net introduces the collective expansion and upgrading retail system of children's shoes and clothing products line.

The implementation of "two children alone" policy has wrinkled the spring water of children's products industry. The journalists learned that the expansion of the product line, the increase of product categories and the adjustment of product proportion have become important measures for the children's products industry to capture the new business opportunities in the "two child era". At some recent ordering meetings, enterprises also invited experts to guide them to cope with the expected market growth.

Opening up a new market for teenagers

In Quanzhou children's shoes industry, qibohui has been far ahead of the "boss.". A few days ago, the brand officially announced to enter the youth women's wear, causing the attention of the industry.

"The R & D team has adjusted its own R & D system based on the global trend of R & D, scientific design and integration of its own resources, combined with the global trend of R & D, and the integration of its own resources." Said Chen Wenjie, general manager of China Fashion Center.

Although qibohui's teenage women's collection may not meet consumers until autumn and winter, its summer product line has begun to expand. For example, the summer schoolbag, a change from the past gray, depressive face, presents a fresh and bright green, rose red and blue.

Expand the category of children's wear and shoes

Children's shoes enterprises are making great efforts in the youth women's wear market, which can be regarded as the "big deal" of large enterprises. More children's products enterprises choose to fine tune or supplement the product category.

In the middle of last month, the 2014 Winter ordering meeting of puiguo (puiguo specialty store) was themed with "unlimited creativity and natural brilliance". It was intended to show the brand-new marketing idea of "full retail" through mode innovation, R & D innovation and promotion innovation. The person in charge of Quanzhou Nanqi Shoes Co., Ltd. of Fujian Province said that driven by the continuous development of children's industry, puiguo brand will continue to increase the proportion of research and development of fashion shoes and clothing products, based on traditional classics, adding more fashion and trend elements, focusing on the theme concept of Campus fashion. The investment in R & D of the functional shoes of "good dog" brand also makes the partners refreshing. In this order meeting, good dog put forward the marketing concept of "full retail" and attached importance to and strengthened the operation management of retail terminal.

Earlier, at the order meeting held in March, the company formally signed a contract with the Korean design team, and once again introduced international strength in product research and development. In the original "western romantic" style series of children's products, add "Oriental fashion" series, adopt more yuan and more rich (rich exclusive store) design style and design concept, let Chinese elements and world fashion elements strong combination, let dadita children's wear products stand at the forefront of the world trend. "As one of the" top ten brands of children's wear in China "for two times, we have always regarded taking care of the needs of different consumers as a pursuit. As consumers are becoming more and more personalized, we are based on the personalized consumer market and strive for improvement in product research and development, and perfectly integrate design elements and brand culture to provide consumers with healthy and fashionable products. " Zhao Jianhe, chairman of the company, said.

At the recent investor exchange meeting held by SEMAR (the exclusive store of SEMAR), SEMAR drew a panorama of children's industrial chain including clothing, animation, film and television, culture and education. Mr. Qiu mori, chairman of the board of directors of children's education and animation, said that he would expand children's education industry, children's education service and children's education service through the Internet. Qiu Guanghe said that compared with China's 127 billion yuan children's wear market, the company still has a lot of room to expand, with a target market share of more than 10%.

Last year, SEMAR made a big effort in the children's market. On the basis of the original 3-12-year-old children's clothing brand Balabala began to expand 0-3-year-old children's clothing and children's clothing over 12 years old, as well as shoes, accessories and other categories of products, won Sarabanda and minbanda two Italian high-end children Clothes & Accessories Brand agency. At the same time, around the children's fashion, the category extends to shoes, schoolbags, accessories, etc., and gradually transforms from children's clothing to children's clothing life hall.

At present, the growth rate of children's wear can reach more than 10% due to the short-term and natural demand of children's wear. Industry insiders said that after the implementation of the new birth policy, the overall growth rate of children's clothing industry will also rise to 30%. An analyst said that leisure products are generally difficult to make much progress, and the strategic changes of these children's goods industry have shown their advantages in focusing on and strengthening their leading position in the children's wear market.

Upgrade the retail system in advance

In order to better guide customers to order, improve the order rate and accuracy, in the order meeting, good dog also invited a professional ordering instructor to explain the ordering methods and skills. Senior commodity experts, with the professional knowledge training in simple language, provide professional order analysis and guidance for retail customers, and give double guidance and help for the operation and management of single store. In addition, in order to improve the standardized operation and operation of retail terminals, Luo Zhengming, deputy general manager of puiguo operation center, LED professional marketing elites to comprehensively share with business partners across the country various contents such as single store data analysis, customer management, goods listing, intelligent cash collection and so on.

Coincidentally, during the relevant press conference, qibohui also organized and held relevant retail theme training activities. This is the effective promotion of qibohui's annual terminal teaching project. Through the propaganda of enterprise executives and the interpretation of retail experts, the dealers and agents participating in the training have a full understanding of brand strength, industry prospect and their own store operation ability. This kind of in-depth exchange and interaction and professional guidance have greatly benefited qibohui's business partners.