The High-End Customization Of Leather Shoes Brings Out The Luxury Price.

< p > < strong > 3D printing feet mold making shoe last /strong < < /p >

< p > in the two floor of the Blue Tang Bo Po Nanjing West Road store, there is a computer equipped with the domestic 3D scanning system. Lt is also the first brand to adopt 3D technology to customize leather shoes in China.

"Put your feet in it."

Jiang Wen Wei, a custom surveyor, points to a box covered with blankets beside the computer, telling reporters that after putting the foot in, the computer can scan through 3D and deal with software technology to get all dimensions of the foot type, including foot length, foot width, tarsal circumference, toe circumference, and even the angles between the toes and feet.

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< p > high technology is the first step in customization, but the second step is to rely on traditional handicrafts.

Xuan Xiaozhong, director of Blue Tang and Bobu, said that the custom leather shoes were all hand-made by the old craftsman, and a master was responsible for cutting, drawing and doing the help.

Two people also need at least two days to complete a pair of hand-made shoes.

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< p > < strong > "we can do as much as we can" < /strong > /p >

< p > at the advanced custom counter, twenty or thirty pairs of leather shoes are put up and down. Each pair sells at least two thousand or three thousand yuan, plus the custom processing cost. Generally, the price of a pair of hand-made customized shoes is around four thousand or five thousand yuan, the highest even eighteen thousand yuan.

There is almost no difference between the price and the international luxury brands in Heng Long Plaza. Why should customers choose Blue Tang Bo Bo? /p

< p > Jiang Wenwei gave an example to reporters.

Last year, a man came to Blue Tang Bo Po, indicating that he ordered to make colored Python leather shoes. The customer had also asked for some customization in some luxury stores, but they were all turned down, and he found the Blue Tang Bo Bo.

Python skin is not hard to find, but mostly black and white, and so on. The color lizard skins are very few.

In order to find the pink, orange and blue colored Python skin which the customers asked for, Jiang Wen Wei ran all over the leather traders and finally finished the customer's request.

"Generally speaking, the customization provided by the brand store is limited, including the style, leather, color and so on."

Jiang Wenwei said, however, there is almost no restriction on the customized services of Blue Tang Bo Bu, "we will try as much as possible if the customer asks for it."

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< p > therefore, although the price is not expensive, but the Blue Tang - Bo step customized orders and many, last year a turnover of several million yuan.

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< p > < strong > the most lacking is shoemaking talents < /strong > /p >

< p > in order to revive the customization mode, LAN Tang Bobo introduced the Japanese 3D scanning technology and the matching British computer software, and then calculated the updating and personnel training of the store. The total investment was about 1 million yuan.

This is not a lot of investment for large enterprises. For an old brand, it is a "go all out".

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< p > Xuan Xiaozhong told reporters that Lan Tang and Bo Bu are all made of customized leather shoes. Born in 1948, Lancun brand leather shoes are known as "women's crowns". The founders Zhang Lvan, Sun Changsong, Wang Yuxiang and Shen Zhongming are "four brothers" who started their career from LA.DONNA. In 1950s, the blue leather shoes were exported to more than 10 countries and regions such as Britain, the US, the Soviet Union and Hongkong. Mrs. Liu Shaoji, Liu Shaoji, vice president of the State Council, and Mrs.

Nowadays, LAN Tang Bo Bu is the shoe brand that persists in the minority in China.

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< p > a pair of leather shoes can sell thousands or even tens of thousands of dollars in Heng Long square. Why does Blue Tang Bo Bo only sell hundreds of dollars? Shoe making skills are not inferior to those of foreign brands. Why not try to enhance brand positioning? This is also the initial intention of the introduction of tailored services by Lenton Bo step.

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< p > this system did cause a good response.

But there is still trouble.

Due to the problems of capital and manpower, there is only one employee of Jiang Wen Wei who can master customized technology in the company.

In the first two months, Jiang Wen Wei was sick for some time, and the custom service was also caught in an embarrassing situation that no one provided to measure.

Actively cultivating new people and retaining skilled craftsmen should have long-term plans.

LAN Tang - Bobo is considering building more famous designers and technicians, and introducing a group of famous masters to inherit shoemaking technology, and also develop more high-tech R & D power.

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