Yantai Has The Most Popular 6 Pairs Of Shoes Per Year: "Doudou Shoes" And "Ugly Shoes".

< p > < strong > footwear brand 57% sales from women shoes < /strong > < /p >

< p > Yantai's retail industry has an analysis. In 2013, the income of footwear fashion brand retail industry rose 4 percentage points, of which 57% of sales came from women's shoes sales.

This phenomenon can be partly attributed to the general rise of high-end consumption.

Qu Dongwen, deputy general manager of Zhenhua commercial building, told reporters that in Yantai, women's consumption gradually became the main consumer after 80's after catching up with 70.

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Jiang Yun, a small white collar worker with a monthly income of 4000 yuan, is one of the most popular P.

"To earn money is to enjoy it!" she has her own consumer beliefs: now all about quality, although their income is not high, but save a few months of wages is enough, spend their own money, happy just fine.

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< p > as a "shoe control", Jiang Yun saves money in a planned way every month, then buys a pair of shoes or buys a bag to reward himself. These "prizes" are all international first-line brands.

The shoes of classic atmosphere will be especially good when you wear your feet, and your self-confidence will also increase.

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< p > < strong > individual stores have a monthly turnover exceeding 1 million yuan < /strong > < /p >

< p > according to the reporter's incomplete understanding, many international brands of tobacco brand stores, this year's sales of women's shoes generally increased by more than 20%. Gucci and other brand recognition stores with a high degree of recognition, the highest turnover of a month can even reach about 1000000 yuan.

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< p > "on the high-end grade price, classic style is always the favorite."

Qu Dongwen said that fashion shoes are also loved by many women who love beauty and love fashion. They are also fashionable topics of their concern.

What shoes look good and what shoes represent fashion trends better?

For many people, the classic shoe design is always full of connotation, always permeated with fresh breath and fashion. Every one of them is the best quality in design, so that people in pursuit of fashion will love it.

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< p > "shoes control" Ji Lijun's shoe cabinet, spring and summer shoes have more than 80 pairs, half of which are newly purchased.

"Shoes are directly related to happiness."

Ji Lijun said.

In her girlfriends circle, the number of shoes in one season and the 2 digit purchase in the current season are very common.

The survey shows that the annual consumption expenditure of Yantai urban households for shoes purchases exceeds 700 yuan, and nearly 6 pairs of shoes are purchased per person.

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< p > < strong > the most high-end women's shoes are "Dou shoes" < /strong > < /p >.

< p > Fashion Designer Li Li told reporters that in the spring and summer of 2014, the most high-end women's shoes should be counted as "Doudou shoes".

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"P" > Where is the bean bean shoes? Li Li further explained its origin: a shoe originating from TODS's creative design, 133 rubber particles on the sole and the heel of the shoe, just like a small bean.

Its design is stylish, elegant and handsome, mainly for white-collar workers and middle and high consumption people.

"Its style is quite individual, not only in formal occasions, but also in casual occasions, which has led to the popularity of luxurious soft slippers in the world."

Ji Lijun, who also loves Doudou shoes, has studied the culture of "Doudou shoes". "There are 133 rubber bumps on the sole of the shoe. This classic model has even been introduced into ladies' bags to highlight the perfect inspiration, quality and design of the product."

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< p > < strong > "ugly shoes" or driving a new round of "pop wind" < /strong > /p >

The anti tradition of < p > and classic rebellion is also a major feature of spring and summer this year.

In particular, "ugly shoes" dominate the world, which can be called "changing the tide".

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< p > women in the footwear industry say that the word "Ugliness" has become the trend of spring and summer sandals.

Bathroom slippers, boots and Teva sandals, which have traditionally been classified as "casual looks" by traditional aesthetics, have been pformed by designers like PhoebePhilo and Miuc-ciaPrada.

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< p > a lot of industry Tucao Tucao, when the Tide girls who are dressed in exquisite clothes no longer hate the sky, when the elegant little white collar doesn't like the Louboutin of ten centimeters, bathroom slippers, bocen shoes and Teva sandals become the new favorites nowadays.

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< p > however, people in the industry are happy to see the popularity of "ugly shoes".

Most of the "ugly shoes" are not cosmetic, but they are cool and personalized when they are dressed in color, stripes, metallic luster and all kinds of jewelry.

Li Li said.

In her words, "ugly shoes" or will drive a new round of "pop wind", reflecting the avant-garde personality in the past, is the contemporary creed of independent women.

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< p > < strong > voice < /strong > /p >

< p > "luxury shoes for young generation is not only a symbol of identity, but also a kind of self enjoyment and self satisfaction."

In recent two years, the age structure of high-end members of various shopping malls in Yantai has changed greatly, and 80's have gradually become the main force of luxury consumption.

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