Hongxing Erke Rises Against The Trend To Become Shoes And Clothing, Sports Brand, Dark Horse.

In the face of the downward trend of the industry, the major brands have made every effort to save themselves: Lining has improved the group store mix through the implementation of the retail business mode (RBM), enhanced the cash flow and profitability of the channel partners; Anta has chosen to innovate in the technology and brand level, participate in the international market, and directly compete with Nike and Adidas; 361, continue to deepen the multi brand strategy, seize the consumption power of the young people with its fashion brands, and cooperate with the Nordic professional sports brand, OneWay, to win the operation power of the Greater China region.

After active adjustment, the latest annual reports of various enterprises show that most enterprises have narrowed down, but their performance is still negative.

However, at this time, hongstark is on the way up, in the shoe industry downturn.

This is closely related to adhering to innovative products and taking the brand differentiation route.

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< p > in the view of Wu Rongzhao, President of Hongxing Erke, the sporting goods industry has entered a shuffling era of big division, big reorganization and great integration.

Under the extremely saturated market situation, product segmentation and differentiated marketing are beginning to show great power.

Hongxing Erke is driven by brand innovation to promote brand pformation. Through the implementation of a series of pformation, the luxuriant turn to the leisure and fashion field has been successfully realized, and it has broken through from many brands.

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< p > focusing on consumer fashion preferences and innovative products has become the first secret of Hongxing Erke's successful counterattack in the recession.

In the 2014 Paris spring and summer high quality custom show, fashion pioneer Chanel lets models run shoes and dress gowns. This is a fashionable label that is often sneered at as a nouveau riche without taste.

Coincidentally, Hongxing Erke also caught this trend early and grabbed the running shoes in spring this year, attracting many young people's attention by virtue of the fashionable appearance, colorful design and suitable usability.

Hongxing Erke, who devoted himself to the field of clothing, has launched a more casual and fashionable product. This attack has aroused widespread concern in the industry.

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< p > subdividing the market and realizing differentiated operation centered on category marketing are the second tips for Hongxing Erke's success.

Hongxing Erke realizes the brand span by pformation, instead of overthrowing and accomplishments one by one, but taking the differentiation of products as a breakthrough.

As early as 2012, Hongxing Erke began to introduce the concept of category marketing.

From the micro collar T to the down jacket, Hongxing Erke has created a new market area for each star product after creating a unique category concept for each star product.

As a result, evading competition has made the product stand out, but also allowed star products to become the only pronoun of their respective categories.

In recent years, despite the overall downturn in the industry, Hongxing Erke's tiny T, down jacket and other star products have achieved a 90% growth.

Product sales performance has gone well, far beyond the expectations of the industry.

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< p > industry analysis, the shoe and clothing industry has entered a period of adjustment, and the future brand will be polarizing. Whoever wins a clear positioning, has greater pformation efforts and has a clear strategy direction is the winner.

This is perhaps the key to the emergence of Hongxing Erke in the industry in recent years.

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